CYRUS: GOD'S ANOINTED SHEPHERD

Nearly 150 years before Cyrus was born, the prophet Isaiah foretold his birth, his name, and the tasks that the Creator God had predetermined for him to accomplish. The Bible records that certain people are foreordained to be born and carry out specific tasks for God during their lifetime and a few of these individuals are even named before their birth. Cyrus the Great was one of these individuals whom God had predestined to play a pivotal roll in his awesome plan for humanity.

King Cyrus was an extremely important person, because God destroyed the Babylonian empire through him, and brought a close to a seventy-year punishment of the Jews that God imposed on them for their rebellion against him. Also through King Cyrus, God set into motion his seventy-week prophecy that fixed the year for the Messiah's death and resurrection, and reveals the sequence of events and dates for the Messiah's return which will bring to an end human rule of the earth, and usher in the government of God to rule over the entire earth.

Although historians have slightly differing interpretations and views of the historical record concerning the dates of Cyrus' birth and death and his various accomplishments, there is ample historical documentation that Cyrus the Great was indeed a real person whose name is mentioned over 22 times in the Bible and whose tomb in Iran can be visited today.

Cyrus' Protection

In Volume 1 of his historical works, The Greek historian Herodotus records that, before Cyrus' birth, King Astyages dreamed that out of his daughter Mandane flowed a stream of water that filled his capital and flooded all of Asia. When he asked the interpreters of dreams what this meant, they told him that his pregnant daughter would have a son who would overthrow his rule.

In order to stop this perceived threat to his rule, King Astyages sent for his trusted servant Harpagus and told him to kill and bury his daughter's child as soon as it was born; however, Harpagus could not bring himself to kill the newborn child and instead gave him to a shepherd and his wife to kill. But, they were also unwilling to kill the child and instead reared Cyrus as their own.

Harpagus' reluctance to kill the infant Cyrus and the emotional attachment to the newborn child by the married couple shows the Creator God's hand at work to fulfill his plan for Cyrus. See Isa.45:10-13.

The Bible is full of accounts of individuals in whom God had a special interest being protected and guided through their life; this was the case with Cyrus. God had foreordained this man to be his anointed servant (Isa.45:1) and protected and guided the events of his life in order for him to fulfill his destiny.

Cyrus the Man

Cyrus was the grandson of Astyages, King of the Medes. He was born in the province of Persis, in southwest Iran in 590 BC and died in battle in 530 B.C.. He founded the Archaemenian dynasty and the Persian Empire. He overthrew three great empires: the Medes, Lydians, and Babylonians. He also united most of the ancient Middle East into a single state stretching from India to the Mediterranean Sea, which meant that he possessed the largest empire in the world at that time.

Cyrus was a leader of tremendous military ability and high moral and ethical values; he was not inclined to extreme brutality, cruelty, and the perpetual conquest for new territories as were many other conquerors. Cyrus was also extremely tolerant of the customs and the religions of the nations he conquered.

The Greeks considered the Persian Empire to be the greatest threat to their own independence, but they highly regarded Cyrus because of his character and ethical rule.

The Cyrus Cylinder

One important source for the history of Cyrus is the so-called Cyrus cylinder discovered in 1879 by Hormonz Rassam during excavations at Babylon. Although the cylinder is not totally intact and there is some controversy concerning the exact translation of the cuneiform script, it is clear that this ancient document substantiates the biblical record concerning the destruction of the Babylonian empire and the Jews' return to Palestine from their Babylonian captivity.

The following is a partial translation of cuneiform script on the Cyrus cylinder which is dated 538-529 B.C. and housed in the British Museum:

"I am Cyrus, king of the world, great king, mighty king, king of Babylon, king of the land of Sumer and Akkad, king of the four quarters, son of Cambyses, great king, king of Anshan, grandson of Cyrus, great king, king of Anshan, descendant of Teispes, great king, king of Anshan, progeny of an unending royal line, whose rule Bel and Nabu cherish, whose kingship they desire for their hearts' pleasures.'

"When I, well-disposed, entered Babylon, I established the seat of government in the royal palace amidst jubilation and rejoicing. Marduk, the great God, caused the big-hearted inhabitants of Babylon to love me. I sought daily to worship him. My numerous troops moved about undisturbed in the midst of Babylon.'

"I did not allow any to terrorize the land of Sumer and Akkad. I kept in view the needs of Babylon and all its sanctuaries to promote their well-being. The citizens of Babylon. . .I lifted their unbecoming yoke. Their dilapidated dwellings I restored. I put an end to their misfortunes.'

"At my deeds Marduk, the great Lord, rejoiced, and to me, Cyrus, the king who worshiped, and to Cambyses, my son, the offspring of my loins, and to all my troops, he graciously gave his blessing, and in good spirit is before him we glorified exceedingly his high divinity.

"All the kings who sat in the throne rooms, throughout the four quarters, from the Upper to the Lower Sea, those who dwelt in. . .all the kings of the West Country who dwelt in tents, brought me their heavy tribute and kissed my feet in Babylon. From. . .to the cities of Ashur and Susa, Agade, Eshnuna, the cities of Zamban, Meurnu, Der, as far as the region of the land of Gutium, the holy cities beyond the Tigris whose sanctuaries had been in ruins over a long period, the Gods whose abode is in the midst of them. I returned to the places and housed them in lasting abodes.

"I gathered together all their inhabitants and restored to them their dwellings. The Gods of Sumer and Akkad whom Nabonidus had, to the anger of the Lord of the Gods, brought into Babylon, I at the bidding of Marduk, the great Lord made to dwell in peace in their habitations, delightful abodes.

"May all the gods whom I have placed within their sanctuaries address a daily prayer in my favor before Bel and Nabu, that my days may be long."

The above text shows that King Cyrus did indeed allow many of the nations he conquered to not only practice their various religions. Moreover, he rebuilt their temples, restored their articles of worship, and allowed several ethnic groups (including the Jews) who were captive in Babylon to return to their homeland.

Cyrus Invades Babylon

The follow excerpt from the cylinder text tells about the ease with which Cyrus' army entered the city of Babylon. This also substantiates Isaiah's prophecy and the events in the Book of Daniel:

"His widespread troops-their number, like that of the water of a river, which could not be counted, strolled along, their weapons packed away. Without any battle, he made him enter his city Babylon, sparing Babylon any damage. He delivered into my hands Nabonidus, the king who did not worship him."

The Book of Daniel only reveals that the same night in which the king of Babylon was having a great feast, the city was invaded and the king was killed. The biblical account seems to support the text on the Cyrus cylinder; in that, the invasion of Babylon was swift and that there was little or no resistance from its defenders.

In Volume 1 of his historical works, The Greek historian Herodotus records the following about the invasion of Babylon by King Cyrus:

"On the top, along the edges of the wall, they constructed buildings of a single chamber facing one to another, leaving between them room for a four-horse chariot to turn. In the circuit of the wall are a hundred gates, all of brass, with bronze lintels and side-posts. . .The city is divided into two portions by the river, which runs through the midst of it. This river is the Euphrates, a broad, deep, swift stream, which rises in Armenia, and empties itself into the Erythraean Sea.

"At the rivers end of these cross streets are low gates in the fence that skirts the stream, which are, like the great gates in the outer wall, all of brass, and open towards the water. . .Cyrus on his way to Babylon came to the banks of the Gyndes, a stream which, rising in the Matienian mountains, runs through the country of the Dardanians, and empties itself into the river Tigris. The Tigris, after receiving the Gyndes, flows on by the city of Opis, and discharges its waters into the Erythraean sea.

"When Cyrus reached this stream, which could only be passed in boats, one of the sacred white horses accompanying his march, full of spirit and high mettle, walked into the water, and tried to cross by himself; but the current seized him, swept him along with it, and drowned him in its depths. Cyrus, became enraged at the river, and threatened to break its strength so that in the future even women should cross it easily without wetting their knees.

"Accordingly he put off for a time his attack on Babylon, and, dividing his army into two parts, he marked out by ropes one hundred and eighty trenches on each side of the Gyndes, leading off from it in all directions, and making his army dig, some on one side of the river, some on the other, he accomplished his threat by the aid of a great a number of hands, but not without losing the whole summer season. Having defeated the river Gyndes by dispersing it through three hundred and sixty channels, Cyrus, with Spring approaching, marched forward against Babylon. The Babylonians, encamped without their walls, awaited his coming.

"A battle was fought at a short distance from the city, in which the Babylonians were defeated by the Persian king, whereupon they withdrew within their defenses. Here they shut themselves and made fun of his siege, having laid in a store of provisions for many years in preparation against this attack; for when they saw Cyrus conquering nation after nation, they were convinced that he would never stop, and that their turn would come at last. Now Cyrus did not know how to proceed, for as time went on he made no progress in conquering the city.

"In his distress either someone made a suggestion to him, or he himself came up with a plan, which he proceeded to follow. He placed a portion of his army at the point where the river enters the city, and another body at the back of the place where it comes out, with orders to march into the town by the bed of the stream, as soon as the water became shallow enough: he and his army then withdrew, and went to the place where Nitocris dug the basin for the river, where he did exactly what he had done in the past: he turned the Euphrates by a canal into the basin, which was then a marsh, on which the river sank to such a low level that the natural bed of the stream became crossable.

"Hereupon the Persians who had been left at Babylon by the riverside, entered the stream, which had now sunk so as to reach about midway up to a man's thigh, and entered into the city.

"Had the Babylonians been aware of what Cyrus was up to, or had they noticed their danger, they would have never allowed the Persians to enter the city, but would have destroyed them; for they would have closed all the street-gates which opened to the river, and mounting upon the walls along both sides of the stream, would have caught the enemy, as it were, in a trap. But, as it was, the Persians came upon them by surprise and took the city.

"Owing to the great size of the place, the inhabitants of the central part of Babylon, long after the outer portions of the town were taken, knew nothing of what had taken place, for they were engaged in a festival of dancing and reveling. Such, then, were the circumstances of the first taking of Babylon." See Daniel chapter 5.

Nearly 150 years before Cyrus' birth, God declared through the prophet Isaiah that a man named Cyrus would be the anointed shepherd of his people and rebuild Jerusalem. At the time of the prophecy of Isaiah, Jerusalem was a prosperous city that would not be destroyed for more than 100 years by the Babylonian king, Nebuchadnezzar.

Isaiah 44:24, 26-28

"This the Lord, your Redeemer, who formed you in the womb: I am the Lord, who makes all things, stretching out the heavens; I alone spread out the earth . . . He confirms the word of his servant and completes the counsel of his messengers. He says to Jerusalem, You will be peopled; and to the cities of Judah, you shall be built; and I will raise up its ruins" (vs.24, 26 Para.).

In verse 24, God reminds national Israel that he is the Creator of all things and their Redeemer. In verse 26 he says that he has the power to carry out the things that are said by his servants and messengers and promises to repopulate Jerusalem and rebuild the cities of Judah.

"He says to the deep, be a waste! And I will dry up your rivers! He says, To Cyrus my shepherd; he will fulfil all my will, even to say to Jerusalem, you shall be built; and to the temple, you shall be set up" (vs.27-28 Para.).

Some feel that the reference to the deep and the drying up of the rivers in verse 27 refers to the method by which the Euphrates River was diverted in order for Cyrus' army to enter the city of Babylon. Although this seems like a plausible explanation given the historical account of the invasion of the city, there may be other interpretations, which are beyond the scope of this study. However, verse 27 is very clear; God names Cyrus as the man who will shepherd his people and carry out his plan to return the Jews to their homeland and rebuild the cities and the temple.

Isaiah 45:1-13

"This says the Lord to his anointed, to Cyrus, whom I have seized by the right, to subdue nations before him. Yes, I will open the loins of kings, to open the two-leaved doors before him, and the gates shall not be shut. I will go before you and make hills level; I will tear apart the bronze doors and cut the iron bars in two. And I will give you the treasures of darkness, even treasures in secret places, that you may know that I am the Lord who calls you by your name, I the God of Israel" (vs.1-3 Para.).

In verses 1-3, we see that Cyrus is called the Lord's anointed (Heb. mashiyach [maw-shee'-akh]). which denotes a person specifically chosen and set apart for a specific task. Notice also that God promised to intervene and help Cyrus conquer many nations (i.e., make hills level).

The opening of the two-leaved doors, the tearing apart of the bronze doors, and the cutting of the iron bars seem to picture God's intervention to open the hundred copper-alloy gates of Babylon to King Cyrus and his army.

Imagine Cyrus' amazement and sober contemplation as he became aware of Isaiah's prophecy and realized that almost 150 years before his birth he had been named and ordained by the God of the Israelites to become a mighty conquering king and perform a task for this God whom he neither knew nor worshiped.

Today, we view Isaiah's prophecy in the dim light of ancient history, which makes it difficult to fully comprehend Cyrus' perspective on the prophecy. Cyrus viewed the prophecy from the perspective of his many victorious battles and how easily he had conquered many nations, including the mighty Babylonian empire and its capital city.

"For Jacob my servant's sake, and for Israel my elect, I have called you by your name. I named you but you do not know me. I am God, and there is no other, there is no God except me, I will clothe you, even though you do not know me, that they may know from sunrise to sunset that there is none except me; I am God and there is no other who creates light and forms darkness; makes peace and creates evil. I God do all these things" (vs.4-7 Para.).

The Creator God states in verse 6 that one of the reasons for this prophecy is so that people will have a continual witness the he is God. The prophecy concerning Cyrus and its fulfillment is a continual witness of the Creator God's power and authority over his creation. See Jn.1:1-3; Eph.3:8-9; Heb.2:10.

"Woe to him that fights with his Maker! A potsherd among the potsherds of the earth! Shall the clay say to him that fashions it, What are you making? Or does the work say, He has no hands? Woe to him that says to his father, What are you fathering? Or to the woman, What are you laboring over? This says the Lord, the Holy One of Israel, and his Maker. Do you ask me the things to come? Do you give me commands to me about my sons, and about the works of my hands? I have made the earth, and created man on it. I stretched out the heavens with my hands; and I have set all of them in order" (vs.9-12 Para.).

Verses 9-12 seems to be a warning to King Cyrus to carefully consider and respect the awesome power of the God who claims to have the ultimate power to create and destroy and recorded the words concerning him and what he was to accomplish almost 150 years before his birth.

"I have raised him [Cyrus] up to be ethical and have made all his ways direct. He shall build my city [Jerusalem], and he will release my captives; not for price, nor reward, says the Lord of hosts" (v.13 Para.).

Here, we see the task that Cyrus was brought into existence to accomplish for the Creator God of Israel. History records that Cyrus did accomplish the task for which he was foreordained.

Cyrus' Proclamation

In 2.Chronicles chapter 36 and in Ezra chapter 1, we are told that King Cyrus was motivated by God to write a decree to allow the Jews to return to Jerusalem to rebuild the temple:

"Now in the first year of Cyrus king of Persia, in order to accomplish the word of the Lord spoken through the mouth of Jeremiah, the Lord stirred up the spirit of Cyrus king the of Persia, that he made a proclamation throughout all his kingdom, and put it also in writing, saying, This says Cyrus king of Persia, The God of heaven has given me all the kingdoms of the earth, and has charged me to build him a house in Jerusalem, which is in Judah. Who is among you of all his people? The Lord his God be with him, and let him go up" (2.Chron.36:22-23 Para.).

"Now in the first year of Cyrus king of Persia, that the word of the Lord by the mouth of Jeremiah might be fulfilled, the Lord stirred up the spirit of Cyrus king of Persia, that he made a proclamation throughout all his kingdom, and put it also in writing, saying, This says Cyrus king of Persia, The Lord God of heaven has given me all the kingdoms of the earth; and he has charged me to build him an house at Jerusalem, which is in Judah. Who is there among you of all his people? his God be with him, and let him go up to Jerusalem, which is in Judah, and build the house of the Lord God of Israel, (he is the God,) which is in Jerusalem" (Ezra 1:1-3 KJV).

We are not told how King Cyrus became aware of Isaiah's prophecy concerning his life; however, it is entirely possible that Cyrus was told about the prophecy by Daniel who eventually held one of the Persian Empires' highest offices as chief of the three presidents over Persia (Dan.6:1-3). He may have been told by Ezra the priest or by Nehemiah who was another high ranking Jew in the Persian government (Neh.2:2; 8:9; 10:1). Another possibility is that Cyrus could have discovered the prophecy himself as he studied the religions of his captives. However he came to understand Isaiah's prophecy, he understood that he was the one named in it and that he had been chosen before his birth to perform a service to the God of the Jews who claimed to be the Sovereign God and Creator of all things.

Jeremiah's Prophecy

Chapter 36 of 2.Chronicles and in Ezra chapter 1 shows that the Creator God made King Cyrus aware of the prophecy in Isaiah and motivated him to allow the Jews to return to their homeland in order for the prophetic words he had spoken through Jeremiah's to be fulfilled.

The prophet Jeremiah primarily records the progression of world events throughout history and their culmination in the return of the Messiah and the establishment of the Kingdom of God on earth. The holy scriptures reveal that, within the Sovereign Father's plan for humanity, there is a specific time frame within which this plan will be completed and that there are specific times when certain events within this plan must occur. It seems that the only prophecy recorded by Jeremiah that speaks to Babylonian captivity for the House of Judah and their repatriation to their homeland from this captivity is in Jeremiah, chapters 25 and 29.

Jeremiah 25:8-13 KJV

"Therefore this says the Lord of hosts; Because you have not heard my words, Behold, I will send and take all the families of the north, says the Lord, and Nebuchadrezzar the king of Babylon, my servant, and will bring them against this land, and against the inhabitants thereof, and against all these nations round about, and will utterly destroy them, and make them an astonishment, and an hissing, and perpetual desolations" (vs.8-9).

Because of their persistent rebellion against him and their refusal to repent of their sins, God said that he would cause the House of Judah to go into Babylonian captivity.

"Moreover I will take from them the voice of mirth, and the voice of gladness, the voice of the bridegroom, and the voice of the bride, the sound of the millstones, and the light of the candle. And this whole land shall be a desolation, and an astonishment; and these nations shall serve the king of Babylon seventy years" (vs.10-11). See also Jer.29:1-10.

Verse 11 tells us that the land shall be a desolation and that the House of Judah will be in captivity 70 years. But, why 70 years of punishment? One of the reasons for this captivity was the refusal of the Jews to obey God's laws. One of these laws concerns allowing the land to rest every 7 years (i.e., the land Sabbath):

"But in the seventh year shall be a Sabbath of rest to the land, a Sabbath for the Lord: you shall neither sow your field, nor prune your vineyard. That which grows of its own accord of your harvest you shall not reap, neither gather the grapes of your vineyard undressed: for it is a year of rest to the land" (Lev.25:4-5 KJV).

"But if you do not obey Me and do not carry out all these commandments, if, instead, you reject my statutes, and if your soul abhors My ordinances so as not to carry out all my commandments, and so break my covenant, I, in turn, will do this to you: I will appoint over you a sudden terror, consumption and fever that shall waste away the eyes and cause the soul to pine away; also, you shall sow your seed uselessly, for your enemies shall eat it up. 'And I will set my face against you so that you shall be struck down before your enemies; and those who hate you shall rule over you, and you shall flee when no one is pursuing you. 'If also after these things, you do not obey me, then I will punish you seven times more for your sins. . . . 'If then, you act with hostility against me and are unwilling to obey me, I will increase the plague on you seven times according to your sins" (Lev 26:14-18, 21 NAS).

"I will scatter you among the nations and will draw out my sword and pursue you. Your land will be laid waste, and your cities will lie in ruins. Then the land will enjoy its sabbath years all the time that it lies desolate and you are in the country of your enemies; then the land will rest and enjoy its sabbaths. All the time that it lies desolate, the land will have the rest it did not have during the sabbaths you lived in it" (Lev.26:33-35 KJV).

What is revealed about the 70 years of punishment in 2.Chronicles may indicate that the Jews were breaking the law of the land rest:

"And them that had escaped from the sword carried he away to Babylon; where they were servants to him and his sons until the reign of the kingdom of Persia: To fulfil the word of the Lord by the mouth of Jeremiah, until the land had enjoyed her Sabbaths: for as long as she lay desolate she kept Sabbath, to fulfil threescore and ten years (70 years)" (2.Chron,36:20-21 KJV).

While the majority of the population of the House of Judah were in Babylonian captivity, the land rested because there were very few people left in Palestine to work the land.

"And it shall come to pass, when seventy years are accomplished, that I will punish the king of Babylon, and that nation, says the Lord, for their iniquity, and the land of the Chaldeans, and will make it perpetual desolations. And I will bring upon that land all my words which I have pronounced against it, even all that is written in this book, which Jeremiah has prophesied against all the nations" (Jer.25:12-13).

Although Jeremiah foretells the end of the Jews' captivity after 70 years, he says nothing about when the Jews will be sent back to their homeland.

Daniel, Haggai, and Zechariah

The prophets Daniel, Haggai, and Zechariah were all captives of the Babylonian and Persian empires and all three were given various insights by God into the reasons for Cyrus' proclamation concerning the Jews and each recorded certain understandings concerning the seventy- year prophecy. Daniel was given insight in the first year of King Darius' reign and Haggai and Zechariah were given insight in the second year of his reign. See Hag.1:1-15; Zech 1:1-16.

Daniel Given Understanding

"In the first year of Darius the son of Ahasuerus, of the seed of the Medes, which was made king over the realm of the Chaldeans; In the first year of his reign I Daniel understood by books the number of the years, whereof the word of the Lord came to Jeremiah the prophet, that he would accomplish seventy years [the 70 years of captivity and land rest] in the desolations of Jerusalem"(Dan.9:1-2 KJV).

Not only did God reveal details concerning the seventy-year captivity of the Jews in Babylon (foretold by the prophet Jeremiah), he also revealed the date of the Messiah's death, resurrection, and return to establish the government of God on earth through a seventy-week prophecy:

"And he informed me, and talked with me, and said, O Daniel, I am now come forth to give you skill and understanding. . . Seventy weeks are determined upon your people and upon your holy city, to finish the transgression, and to make an end of sins, and to make reconciliation for iniquity, and to bring in everlasting righteousness, and to seal up the vision and prophecy, and to anoint the most Holy" (Dan.9:22, 24 KJV).

Daniel is told that this mysterious seventy-week prophecy begins with a decree to restore and rebuild Jerusalem:

"Know therefore and understand, that from the going forth of the commandment to restore and to build Jerusalem unto the Messiah the Prince shall be seven weeks, and threescore and two weeks: the street shall be built again, and the wall, even in troublous times. And after threescore and two weeks shall Messiah be cut off, but not for himself: and the people of the prince that shall come shall destroy the city and the sanctuary; and the end thereof shall be with a flood, and unto the end of the war desolations are determined. And he shall confirm the covenant with many for one week: and in the midst of the week he shall cause the sacrifice and the oblation to cease, and for the overspreading of abominations he shall make it desolate, even until the consummation, and that determined shall be poured upon the desolate" (Dan.9:25-27 KJV).

The plan of God for the salvation of humanity was laid out before the world began. Within this plan are events and dates on which these events must occur in a specific sequence in order for the plan to be completed within its allotted time. Therefore, the timing of the prophecy concerning Cyrus was critical in order for the seventy-week prophecy, which was revealed to Daniel, to begin and end exactly on schedule.

The first part of the seventy-week prophecy, which began with a decree to restore Jerusalem and rebuild the temple, was completed with the death and resurrection of the Messiah in 30 A.D.; only the second part remains to be fulfilled at the end of this age. See our study concerning the year of Christ's death and the seventy-week prophecy for dates and more details concerning this prophecy.

The Jews Return to Palestine

After the initial proclamation by King Cyrus to allow the Jews to return to Palestine, it took many years and the departure of four large groups of Jews from the land of their captivity for them to accomplish the rebuilding of Jerusalem and the temple.

The first group was lead by Sheshbazzar, a descendant of the Davidic line, with whom came a group of heads of families who settled in the ruins of the city and began to rebuild it.

The second group was lead by Zerubbabel who was the appointed governor of Jerusalem and Joshua, a son of Josedech the high priest.

The third group was lead by Ezra who was authorized to appoint judges in the Land of Israel and apply the laws of the Torah.

The fourth group was lead by Nehemiah in 445 B.C.. They came to rebuild the broken walls of the city and its gates which had been destroyed by fire. Nehemiah created a new political reality in Judah, making it an autonomous region within the Persian Empire.

With the accomplishments of Ezra and Nehemiah, the return of tens of thousands of Jews from exile in Babylon to Palestine, the restoration of Jerusalem and the rebuilding of the temple, the prophecy concerning Cyrus and the 70 years of Jewish punishment was complete.

The fulfillment of prophecy is a major proof that the Sovereign God does exist and that he has the power and authority to control the destiny of humanity. Moreover, the fulfillment of prophecy tells us that God's plan for humanity is right on schedule.

 

http://www.bibleresearch.org/articles/a2pws.htm

David https://markethive.com/david-ogden

Many are wondering whether Donald Trump is an Entrepreneur, listen to this recording and you decide.

Dr. Raymond Jewell
www.RaymondJewell.com

David https://markethive.com/david-ogden

We choose the nominee, not the voters: Senior GOP official

Political parties, not voters, choose their presidential nominees, a Republican convention rules member told CNBC, a day after GOP front-runner Donald Trump rolled up more big primary victories.

"The media has created the perception that the voters choose the nomination. That's the conflict here," Curly Haugland, an unbound GOP delegate from North Dakota, told CNBC's "Squawk Box" on Wednesday. He even questioned why primaries and caucuses are held.

Haugland is one of 112 Republican delegates who are not required to cast their support for any one candidate because their states and territories don't hold primaries or caucuses.

Even with Trump's huge projected delegate haul in four state primaries Tuesday, the odds are increasing the billionaire businessman may not ultimately get the 1,237 delegates needed to claim the GOP nomination before the convention.

This could lead to a brokered convention, in which unbound delegates, like Haugland, could play a significant swing role on the first ballot to choose a nominee.

Most delegates bound by their state's primary or caucus results are only committed on the first ballot. If subsequent ballots are needed, virtually all of the delegates can vote any way they want, said Gary Emineth, another unbound delegate from North Dakota.

"It could introduce Paul Ryan, Mitt Romney, or it could be the other candidates that have already been in the race and are now out of the race [such as] Mike Huckabee [or] Rick Santorum. All those people could eventually become candidates on the floor," Emineth said.

House Speaker Paul Ryan, who decided not to run for the White House this year, said in a CNBC interview Tuesday he won't categorically rule out accepting the GOP nomination if a deadlocked convention were to turn to him. But on Wednesday, a Ryan spokeswoman said the speaker would not accept a Republican nomination for president at a divided convention.

 

Democrats experienced the last true brokered presidential convention to go beyond the first ballot in 1952. Republicans came close at their 1976 convention.

"The rules haven't kept up," Haugland said. "The rules are still designed to have a political party choose its nominee at a convention. That's just the way it is. I can't help it. Don't hate me because I love the rules."

Haugland said he sent a letter to each campaign alerting them to a rule change he's proposing, which would allow any candidate who earns at least one delegate during the nominating process to submit his or her name to be nominated at this summer's convention.

If the GOP race continues at the same pace, Trump would likely have a plurality of delegates. So far, he's more than halfway to the 1,237 magic number.

Trump split Tuesday's winner-take-all primaries in Florida and Ohio.

The real estate mogul dominated in Florida over Sen. Marco Rubio, who dropped out of the race after losing his home state.

But Trump lost Ohio to the state's governor, John Kasich. Trump also won Illinois and North Carolina. He held a slim lead over Texas Sen. Ted Cruz in Missouri early Wednesday.

Emineth, also a former chairman of the North Dakota Republican Party, told "Squawk Box" in the same interview that he's concerned about party officials pulling "some shenanigan."

"You have groups of people who are going to try to take over the rules committee," he warned. "[That] could totally change everything, and mess things up with the delegates. And people across the country will be very frustrated."

"It's important that the Republican National Committee has transparency on what they're doing [on the rules] going into the convention and what happens in the convention," he continued. That's because of "all the votes that have been cast in caucuses and primaries. Don't disenfranchise those voters. Because at the end of the day, our goal is to beat Hillary Clinton or whoever their [Democratic] nominee is in November."

Emineth said he's worried that frustration would discourage Americans in the general election from voting Republican.

— CNBC's Lori Ann LaRocco contributed to this report.

David https://markethive.com/david-ogden

Donald Trump just hit a critical threshold for the GOP nomination — one that his opponents might not achieve

March 12, 2016 Republican presidential candidate Donald Trump speaks during a campaign event
at the Arvest Bank Theatre at the Midland in Kansas City, Mo. Jabin Botsford/The Washington Post

The Northern Marianas are a collection of 15 islands in the Pacific Ocean, located at about the focal point of the Pacific Rim. It's a U.S. territory, 179 square miles of land — an area smaller than New York City — that happens to jut out above the surface of the water. And on Tuesday morning, before you even woke up, it made Donald Trump the first man to qualify for the Republican presidential nomination.

See, in the Northern Marianas, Tuesday began 14 hours before it began on the East Coast. So its Super Threesday caucus was done overnight, and Trump won all nine delegates. In doing so, the Northern Marianas became the eighth state or territory in which Trump won a majority of the delegates. (The others: South Carolina, Alabama, Georgia, Massachusetts, Tennessee, Hawaii and Mississippi.) And according to the rules of the Republican convention, a candidate must “demonstrate the support of a majority of the delegates from each of eight (8) or more states, severally, prior to the presentation of the name of that candidate for nomination.” No eight states, no nomination.

That's the fabled Rule 40, which governs how the nomination process works, down to the length of time allotted candidates who wish to speak about their nominations. The eight-state thing is in Section B of the rule, and it is a pretty high bar to meet. (The party’s rules count territories as states under Rule 1.) After all, it's not that Trump hasn't won at least eight states; he has. But only in eight (including the Marianas) does he have a majority of delegates. In the others he has won — New Hampshire, Nevada, Arkansas, Vermont, Virginia, Kentucky, Louisiana and Michigan — he has a plurality of delegates. Not good enough.

Notice that we’ve taken 16 states and territories out of play already. There are several more that other candidates have won with a majority of the delegates — Texas (for Ted Cruz), Kansas (Cruz), Maine (Cruz), Puerto Rico (for Marco Rubio), Idaho (Cruz) and D.C. (Rubio) — and more still that other candidates won, but didn't capture most of the delegates. Those are Iowa, Alaska and Oklahoma for Cruz and Minnesota for Rubio. Cruz needs four more and Rubio six more. (Oh and John Kasich, eight more.) And not many states are left.

In theory, then, Trump could be the only candidate to hit the bar before the July convention.

Of course, once the convention arrives, that doesn’t really matter at all.

As former Republican National Committee counsel Ben Ginsberg noted during an appearance on MSNBC last week, Rule 40 is not a hard-and-fast rule for the convention. The convention will have a Rules Committee in which 112 representatives will battle over the final guidelines for eligibility to receive the nomination. Rule 40’s eight-state boundary could become 25 states or two states. In 2012, in fact, the Rules Committee bumped it up from five to eight, which is why that’s where it stands right now. (The rules document notes that it dates from the 2012 convention, with a few updates by the party.)

Aerial view of Saipan Island in the Northern Marianas. (Paul Chesley)

Think of it like an NFL game. As the clock runs out on the voting, we think we know the winner. But before a winner is announced, the referees get to discuss how the rules will be applied. Maybe they decide that what constitutes winning is “most yardage gained by passing” — but that one of the team’s quarterbacks is ineligible for consideration. It’s a ridiculous example, but it’s not entirely inaccurate: The Rules Committee could make the nomination rules into nearly anything it wishes.

That’s not terribly likely, of course, both because there’s value in maintaining the integrity of the process for candidates and because any perception that the scales are being tipped away from Donald Trump probably would result in a very angry group of Trump supporters. But the rules can and probably will change to some degree.

None of this is meant as a slight on the importance of the Northern Marianas, of course. But, then, they’re all asleep right now anyway.

 

David https://markethive.com/david-ogden

China Warns, Japan Fears And George Soros Freaks Out As Donald Trump Continues End Times Rise To The Top

On his very first day in office, president Donald Trump will send shockwaves around the world, not by doing anything, but just by being. From a prophecy perspective, this will immediately reset the table with every nation hostile to us, and with every nation that has gotten used to pushing around a second-rate America under the Obama reign of terror. For the first time since the reestablishment of Israel in 1948, there will exist the possibility that literally anything can happen. The entire global community is starting to realize that we are on the brink of huge, huge change.

In the last two weeks, Republican frontrunner Donald Trump has won more delegates in primaries and caucuses, even while his opponents have launched new attacks and questions have been raised about his supporters.

“And he changeth the times and the seasons: he removeth kings, and setteth up kings: he giveth wisdom unto the wise, and knowledge to them that know understanding:” Daniel 2:21 (KJV)

My friends, we are indeed living in the end times, and a Donald Trump presidency will be just the ticket. I believe with all my heart that God is getting ready to shake the world and I further believe that He is going to use Donald J. Trump as president to bring it about. Never before, either in my lifetime or in recorded American history, have we witnessed such a strong reaction to a candidate for president of the United States. Never before have so many world leaders chimed in to give an opinion on our election process. Shoot, even NWO puppet master George Soros is running scared and the millions to ‘stop Trump’ have already begun to flow.

Fellow Christians will ask me “how can you vote for Trump?” And I say back to them “are you KIDDING me? If you know and believe Bible prophecy, how could you not vote for Trump?”

On his very first day in office, president Donald Trump will send shockwaves around the world, not by doing anything, but just by being there. From a prophecy perspective, this will immediately reset the table with every nation hostile to us, and with every nation that has gotten used to pushing around a second-rate America under the Obama reign of terror. For the first time since the reestablishment of Israel in 1948, there will exist the possibility that literally anything can happen. The entire global community is starting to realize that we are on the brink of huge, huge change.

Did you read the headlines just today? Take a look:

• Donald Trump’s rise sparks alarm in Japan: As polls open for US primaries in Ohio and Florida, the political elite in Tokyo is starting to confront a disconcerting idea: that their indispensable US ally could actually elect Donald Trump as president. The controversial businessman, now favorite for the Republican nomination, hits Japan regularly in his stump speeches for supposedly unfair trade practices and freeriding on US military protection. “To start with they just thought ‘he’s funny’,” said Masatoshi Honda, a professor of politics at Kinjo University. “But recently they’re starting to worry — what happens if Trump wins?” source
• Trump opens Pandora’s box in US: Donald Trump, front-runner to be the GOP’s candidate for the upcoming US presidential election, encountered a major protest at his campaign event in Chicago on Friday evening. Over a thousand people, both his supporters and opponents engaged in a physical confrontation, which was quelled by police who arrested a number of people

• Soros, Alarmed by Trump, Pours Money into 2016 Race: George Soros has expressed alarm over the past few months at the candidacy of Donald Trump. In a statement last week about a new group he’s funding to increase voting by Latinos and immigrants in the election, he again mentioned the candidate by name. “The intense anti-immigrant and anti-Muslim rhetoric that has been fueled by the Republican primary is deeply offensive,” Soros said in the statement. “There should be consequences for the outrageous statements and proposals that we’ve regularly heard from Trump.”

• Trump breaks 50% in national support for the first time: In the last two weeks, Republican frontrunner Donald Trump has won more delegates in primaries and caucuses, even while his opponents have launched new attacks and questions have been raised about his supporters.  The week’s Economist/YouGov Poll finds Trump still at the top of GOP voters’ preference with a wider lead, while Florida Senator Marco Rubio seems most damaged by the two weeks of attacks and counter-attacks. This is the first time Trump has garnered the support of a majority of Republican primary voters nationwide. YouGov’s February 24-27 survey marked his previous high, at 44% support

As much as I dislike the failed Marxist policies of the Muslim-raised Barack Hussein Obama, I have always said on this website that I believe he became president so God could judge our nation. And He certainly has done that. Taxpayer funding for baby murder, forcing same-sex marriage on America, decimating the power of our military, and the list goes on and on. Now that the United States has been judged, I believe God is going to begin the process of shaking the entire world in preparation of the time of Jacob’s trouble. And America will be the ‘big stick’ He is going to use, with Trump as president.

These are the days of prophecy, there is no hiding place, nowhere to run to. Every night when I look up into the the eastern sky, I see in my mind’s eye the clouds parting, a shofar blaring, and a thunderous “come up hither!” reverberating across the ocean. If the time of Jacob’s trouble really is as close as it looks like it is, then that means that the Pretribulation Rapture, which naturally must come first, is closer still.

So Christian, when you vote, vote for the candidate that seems most likely to be used of God to advance the prophecy timeline. I want to see the God of Abraham, Isaac and Jacob shake this world to its very core, and I want a front row seat when it happens. You students of Bible prophecy will take note that America does not appear anywhere among the named nations of the world. There is no “revival” coming, there is no “kingdom to claim for Jesus” as one of the candidates believe.

“I will greatly rejoice in the LORD, my soul shall be joyful in my God; for he hath clothed me with the garments of salvation, he hath covered me with the robe of righteousness, as a bridegroom decketh himself with ornaments, and as a bride adorneth herself with her jewels.” Isaiah 61:10 (KJV)

It is my contention that the God of the Holy Bible is getting ready to set the entire global community on its ear. Don’t waste your time with politics! Start getting busy going out into the streets, handing out gospel tracts, and preaching the good news of salvation in Jesus Christ.

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJV)

Are YOU ready for what comes next?

originating article is here:
NOW THE END BEGINS

 

David https://markethive.com/david-ogden

The History of Ted Cruz and his Wife Heidi Cruz

Sen. Ted Cruz (R-Texas) met his wife, Heidi (née Nelson), while working on the George W. Bush presidential campaign of 2000. Heidi Cruz is currently head of the Southwest Region in the Investment Management Division of Goldman, Sachs & Co. and previously worked in the White House for Condoleezza Rice and in New York as an investment banker for J.P. Morgan. Wikipedia listsHeidi Nelson Cruz as an “investment banker” and a “historical member” of the Council on Foreign Relations (CFR).

Heidi Cruz was a member of the CFR-sponsored Independent Task Force on the Future of North America, which was launched in October 2004. The Task Force advocates a greater economic and social integration between Canada, Mexico, and the United States as a North American region.

Comprised of a group of prominent business, political and academic leaders from the U.S., Canada and Mexico, the Task Force was organized and sponsored by the Council on Foreign Relations(U.S.), the Canadian Council of Chief Executives, and the Mexican Council on Foreign Relations. It was co-chaired by former Canadian Deputy Prime Minister and Minister of Finance, John Manley, former Finance Minister of Mexico, Pedro Aspe, and former Governor of Massachusetts and Assistant U.S. Attorney General William F. Weld.

Its main publication is the 70-page Task Force Report #53 entitled, Building a North American Community (May 2005). Heidi Cruz is listed as a member of the Task Force (page 9 of the report inPDF) and described as “an energy investment banker with Merrill Lynch in Houston, Texas” who “served in the Bush White House under Dr. Condoleezza Rice as the Economic Director for the Western Hemisphere at the National Security Council, as the Director of the Latin America Office at the U.S. Treasury Department, and as Special Assistant to Ambassador Robert B. Zoellick, U.S. Trade Representative.”

The Report’s recommendations include (see pp. 7-32 of the Report; pp. 29-54 of the PDF):

1. ESTABLISH A COMMON SECURITY PERIMETER BY 2010

“The governments of Canada, Mexico, and the United States should articulate as their long-term goal a common security perimeter for North America. In particular, the three governments should strive toward a situation in which a terrorist trying to penetrate our borders will have an equally hard time doing so, no matter which country he elects to enter first.”

2. DEVELOP A NORTH AMERICAN BORDER PASS

“The three countries should develop a secure North American Border Pass with biometric identifiers. This document would allow its bearers expedited passage through customs, immigration, and airport security throughout the region.”

3. DEVELOP A UNIFIED NORTH AMERICAN BORDER ACTION PLAN

Specific recommendations under this plan include:

“Harmonize visa and asylum regulations, including convergence of the list of “visa waiver’’ countries;Harmonize entry screening and tracking procedures for people, goods, and vessels (including integration of name-based andbiometric watch lists);By 2010, “Lay the groundwork for the freer flow of people within North America. The three governments should commit themselves to the long-term goal of dramatically diminishing the need for the current intensity of the governments’ physical control of cross-border traffic, travel, and trade within North America. A long-term goal for a North American border action plan should be . . . the elimination of most controls over the temporary movement of these travelers within North America.“

4. LAW ENFORCEMENT AND MILITARY COOPERATION

“Security cooperation among the three countries should also extend to cooperation on counterterrorism and law enforcement, which would include the establishment of a trinational threat intelligence center, the development of trinational ballistics and explosives registration, and joint training for law enforcement officials.”

Note: Now I’m beginning to “get” why U.S. police departments are hiring non-US citizens as officers!

5. SPREAD THE BENEFITS OF ECONOMIC DEVELOPMENT

“NAFTA has transformed Mexico, but it has also deepened and made much more visible the divisions that exist in the country…. The gap in wages has led many Mexicans to travel north in search of higher incomes and better opportunities. For the past three decades, Mexico has been the largest source of legal immigrants to the United States, and Mexican-Americans make increasingly valued and growing contributions to the life of the United States and, through remittances, to their families at home. Mexico is also the leading source of unauthorized migration, with attendant economic and security problems in both countries and untold hardships for Mexican migrants. Over time, the best way to diminish theseproblems is by promoting better economic opportunities in Mexico.”

Note: In other words, more socialist “spread the wealth”!

6. ESTABLISH A SEAMLESS NORTH AMERICAN MARKET FOR TRADE

“With tariff barriers virtually eliminated, and the outlines of a North American economy visible, the time has come to take a more comprehensive approach to strengthening the economic prospects for citizens in all three countries. The first step is to encourage convergence in the most-favored-nation tariff rates each partner charges on imports from outside North America. Next, the governments should reduce the remaining nontariff barriers to the flow of goods and services, and address problems arising from charges of price discrimination and subsidization by competitors in North America. Finally, they should coordinate their approach to unfair trade practices by foreign suppliers to the North American market. The ultimate goal should be to create a seamless market for suppliers and consumers throughout North America.”

7. INCREASE LABOR MOBILITY WITHIN NORTH AMERICA

“To make the most of the impressive pool of skill and talent within North America, the three countries should look beyond the NAFTA visa system. The large volume of undocumented migrants from Mexico within the United States is an urgent matter for those two countries to address. A long-term goal should be to create a ‘North American preference’—new rules thatwould make it much easier for employees to move and for employers to recruit across national boundaries within the continent…. Canada and the United States should consider eliminating restrictions on labor mobility altogether and work toward solutions that, in the long run, could enable the extension of full labor mobility to Mexico as well.”

Specifics on how to create a North American free flow of labor include:

By 2010, streamline immigration and labor mobility rules to “enable citizens of all three countries to work elsewhere in North America with far fewer restrictions than immigrants from other countries.”“Special immigration status should be given to teachers, faculty, and students in the region.”“Move to full labor mobility between Canada and the United States” by “eliminating all remaining barriers to the ability of their citizens to live and work in the other country.”

8. NORTH AMERICAN POLITICAL INSTITUTIONS

The Task Force recommends the following North American regional political institutions be established:

An annual North American summit meeting.A North American Advisory Council.A North American Inter-Parliamentary Group to meet every other year.

In the last part of the Task Force’s report, “Additional and Dissenting Views,” Heidi S. Cruz wrote (pp. 33-34):

“I support the Task Force report and its recommendations aimed at building a safer and more prosperous North America. Economic prosperity and a world safe from terrorism and other security threats are no doubt inextricably linked. While governments play an invaluable role in both regards, we must emphasize the imperative that economic investment be led and perpetuated by the private sector. There is no force proven like the market for aligning incentives, sourcing capital, and producing results like financial markets and profit-making businesses. This is simply necessary to sustain a higher living standard for the poorest among us—truly the measure of our success. As such, investment funds and financing mechanisms should be deemed attractive instruments by those committing the capital and should only be developed in conjunction with market participants.”

Now you know why, despite his blustering against Obama’s executive amnesty for millions of illegal aliens in this country, on March 27, 2015, Ted Cruz indicated he “remains open to a path to legal status for undocumented workers.”

Born in Canada of an American citizen mother and a Cuban father, Ted Cruz held dual Canadian-U.S. citizenship. But it was only when the Dallas Morning News in August 2013 pointed out his dual citizenship that Cruz finally applied to renounce his Canadian citizenship — which meant that in 2012 when Cruz had run for and was elected a U.S. senator, he was a Canadian citizen. On May 14, 2014, Cruz finally ceased being a citizen of Canada. See “Republican Sen. Ted Cruz announces presidential campaign, but is he eligible?

 

David https://markethive.com/david-ogden

House declares ISIS committing genocide against Christians, other minorities

President Barack Obama has spent almost two full terms in the White House, all the while being hostile to Christians and refusing to call the enemy by their name: “Islamic terrorists.”

Obama is frozen by political correctness and a far-left ideology which has made America – and the rest of the world – less safe. The Islamic State (ISIS) is growing stronger by the day, and Islamic radicals continue to terrorize the civilized world.

But now, the U.S. House just did something extraordinary! With a unanimous vote of 383-0, they passed a resolution that declares ISIS is committing “genocide against Christians and other religious minorities.” This puts tremendous pressure on the Obama White House to do something ahead of the House’s deadline for action (March 17)!

“When ISIS systematically targets Christians, Yezidis, and other ethnic and religious minorities for extermination, this is not only a grave injustice—it is a threat to civilization itself,” Rep. Jeff Fortenberry, R-Neb., said in a statement. “We must call the violence by its proper name: genocide.”

The resolution was voted on ahead of a congressionally mandated March 17 deadline for Secretary of State John Kerry and the White House to make a decision on whether to make such a declaration. The measure is an effort to force the administration’s hand on the issue, as the administration has so far declined to take an official position.

Via Fox News

As Speaker Paul Ryan (R-WI) said in a statement, “What is happening in Iraq and Syria is a deliberate, systematic targeting of religious and ethnic minorities. Today, the House unanimously voted to call ISIS’s atrocities what they are: a genocide. We also will continue to offer our prayers for the persecuted.”

And The Christian Family Research Council applauded the decision:

“President Obama keeps talking about ‘rising above ideology and partisanship.’ Maybe it’s time he took his own advice. More than 200 Democrats and Republicans cosponsored this House resolution addressing an issue it shouldn’t have to: the genocide in the Middle East. If the Obama administration were as ‘appalled,’ ‘horrified,’ and ‘concerned’ about the annihilation of Christians as the White House says it is, Congressman Jeff Fortenberry (R-Nebr.) wouldn’t have had to take the unusual step of addressing the crisis before the president does so.

It will be fascinating to see if Obama mentions this in his weekly address. Congress rarely agrees on any topic, but it’s clear they are united against Islamic terrorism and they aren’t happy at Obama’s weakness on foreign policy.

Christians Face Middle East Extinction

Do you agree with Congress that it’s time to stop Christian genocide committed by ISIS? Please leave us a comment (below) and tell us.

 

 

David https://markethive.com/david-ogden

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.

WATCH THE VIDEO BELOW

But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:

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Outbound marketing is buying attention, cold- calling,
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.

 

 

 

Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

 

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Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.  (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.

Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

 

Thomas Prendergast
CMO Markethive, Inc.

David https://markethive.com/david-ogden