Blockchains:
How They Work and Why They’ll
Change the World

The technology behind Bitcoin could touch every transaction you ever make

Bitcoin was hatched as an act of defiance.

Unleashed in the wake of the Great Recession, the cryptocurrency was touted by its early champions as an antidote to the inequities and corruption of the traditional financial system. They cherished the belief that as this parallel currency took off, it would compete with and ultimately dismantle the institutions that had brought about the crisis. Bitcoin’s unofficial catchphrase, “In cryptography we trust,” left no doubt about who was to blame: It was the middlemen, the bankers, the “trusted” third parties who actually couldn’t be trusted. These humans simply got in the way of other humans, skimming profits and complicating transactions.

Bitcoin sought to replace the services provided by these intermediaries with cryptography and code. When you use a check to pay your mortgage, a series of agreements occur in the background between your financial institution and others, enabling money to go from your account to someone else’s. Your bank can vouch that your money is good because it keeps records indicating where every penny in your account came from, and when.

Bitcoin and other cryptocurrencies replace those background agreements and transactions with software—specifically, a distributed and secure database called a blockchain. The process with which the ownership of a Bitcoin token will pass from one person to another—wherever they are, no matter what government they live under—is entrusted to a bunch of computers.

Now, eight years after the first blockchain was built, people are trying to apply it to procedures and processes beyond merely the moving of money with varying degrees of success. In effect, they’re asking, What other agreements can a blockchain automate? What other middlemen can blockchain technology retire?

Can a blockchain find people offering rides, link them up with people who are trying to go somewhere, and give the two parties a transparent platform for payment? Can a blockchain act as a repository and a replay platform for TV shows, movies, and other digital media while keeping track of royalties and paying content creators? Can a blockchain check the status of airline flights and pay travelers a previously agreed upon amount if their planes don’t take off on time? If so, then blockchain technology could get rid of Uber, Netflix, and every flight-insurance provider on the market.

Satoshi Nakamoto

If the blockchain were a religion, Satoshi would be God. This anonymous hacker is responsible for writing the Bitcoin white paper, releasing the first Bitcoin code, and inspiring legions of blockchain developers. Many have sought to reveal his/her/their identity, but to this day that information remains secret.

Those three proposed applications aren’t hypothetical—they’re just a few of the things now being built on Ethereum, a blockchain platform that remotely executes software on a distributed computer system called the Ethereum Virtual Machine. In the blockchain universe, Ethereum, which has its own cryptocurrency, called ethers, is by far the project that is most open to experimentation. But zoom out and a diverse collection of potentially disruptive innovators floods into view. New groups are pitching blockchain schemes almost daily. And the tech world’s titans don’t plan to miss out: Microsoft is offering its customers tools to experiment with blockchain applications on its Azure cloud. IBM, Intel, and others are collaborating on an open-source blockchain initiative called Hyperledger, which aims to provide the bones for business-oriented blockchains. Meanwhile, many of the largest banks—the very institutions that blockchain pioneers were trying to neutralize—have cobbled together their own version of the technology in an attempt to stay ahead of the curve. And even Bitcoin, which runs on the first and most successful blockchain, is being retrofitted for applications its designers never dreamed of.

Pretty much without exception, these new blockchain projects remain unencumbered by actual mass adoption. No single blockchain concept or strategy has yet revolutionized any industry. Bitcoin itself is used by no more than 375,000 people in the entire world on any given day, according to Blockchain.info. But the investor dollars are pouring in, and proposals are floating and colliding like tectonic plates on a hot undercurrent of hype and intrigue.

When the mantle cools, which blockchain platforms will persist, and which will slowly sink back beneath the surface? To make any kind of prediction, you’ve got to understand what a blockchain really is and what it does. The place to start, logically enough, is with Bitcoin.

How Do Blockchains Work? The Bitcoin Example

In 2009, an anonymous hacker

(or group of hackers) going by the name of Satoshi Nakamoto unveiled the first entirely digital currency. The technology worked on the principle that, at its foundation, money is just an accounting tool—a method for abstracting value, assigning ownership, and providing a means for transacting. Cash is the historic means of accomplishing these chores. Simply possessing the physical tokens—bills, coins—equals ownership, and it’s up to the individuals to negotiate transactions among themselves in person. As long as cash is sufficiently difficult to replicate, there is no need for a complete accounting of who owns what portions of the money supply, or for the details of who the various holders were of a single $50 bill going back to when it was printed.

However, if you could piece together a running tabulation of who held every bill, then suddenly the physical representations would become unnecessary. Banks and payment processors have already partially sublimated our physical currency into digital records by tracking and processing transactions within their closed systems. Bitcoin completed the transformation by creating a single, universally accessible digital ledger, called a blockchain. It’s called a chain because changes can be made only by adding new information to the end. Each new addition, or block, contains a set of new transactions—a couple of thousand in late August—that reference previous transactions in the chain. So if Helmut pays Hendrieke a bitcoin, that transaction appears at the end of the chain, and it points to the transaction in which Helmut was previously paid that coin by Helche, which in turn points to the time before that when Helche was paid the coin by Halfrid, and so on.

Bitcoin’s blockchain, unlike the ledgers maintained by traditional financial institutions, is replicated on networked computers around the globe and is accessible to anyone with a computer and an Internet connection. A class of participants on this network, called miners, is responsible for detecting transaction requests from users, aggregating them, validating them, and adding them to the blockchain as new blocks. Shortly after the Distributed Autonomous Organization debuted on the Ethereum blockchain, someone siphoned US $60 million in ethers from this autonomous version of a venture-capital fund. In a bold move, the Ethereum developers rewrote the blockchain code to return the money.

Validation entails both verifying that Helmut actually owns the bitcoins in his transaction and that he has not yet spent them elsewhere. Ownership on the Bitcoin blockchain is determined by a pair of cryptographic keys. The first, called the public key, resides in the blockchain for anyone to see. The second is called the private key, and its owner keeps it safe from view. The two keys have a special mathematical relationship that makes them useful for signing digital messages. Here’s how that happens: Helmut takes a message, combines it with his private key, does some calculations, and ends up with a long number. Anyone who has the original message and knows the corresponding public key can then do some calculations of their own to prove that the long number was in fact created with the private key.

In Bitcoin, transactions are signed with private keys that correspond to the public key most recently associated with coins being spent. And when the transaction gets processed, those coins get assigned a new public key. But the main role of miners is to ensure the irreversibility of new transactions, making them final and tamperproof. The method they use for doing so is thought to be the most significant contribution that Satoshi Nakamoto—whoever he or she is—made to the field of computer science.

Ensuring irreversibility becomes necessary only when you invite anyone and everyone to take part in the curation of a ledger. If the Bitcoin blockchain were being run by a single bank with a set of known validators operating under a single jurisdiction, then enforcing the finality of transactions would be as simple as writing it into company policy and punishing anyone who didn’t follow the rules. But in Bitcoin, there is no central authority to enforce the rules. Miners are operating anonymously all over the world—in China, Eastern Europe, Iceland, Venezuela—driven by a diversity of cultures and bound by different legal systems and regulatory obligations. Therefore, there is no way of holding them accountable. The Bitcoin code alone must suffice. To ensure proper behavior, Bitcoin uses a scheme called proof of work.

Chuck Reynolds

Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

Do You Need a Blockchain?

 

According to a study released this July

by Juniper Research, more than half the world’s largest companies are now researching blockchain technologies with the goal of integrating them into their products. Projects are already under way that will disrupt the management of health care records, property titles, supply chains, and even our online identities. But before we remount the entire digital ecosystem on blockchain technology, it would be wise to take stock of what makes the approach unique and what costs are associated with it.

Blockchain technology is, in essence, a novel way to manage data. As such, it competes with the data-management systems we already have. Relational databases, which orient information in updatable tables of columns and rows, are the technical foundation of many services we use today. Decades of market exposure and well-funded research by companies like Oracle Corp. have expanded the functionality and hardened the security of relational databases. However, they suffer from one major constraint: They put the task of storing and updating entries in the hands of one or a few entities, whom you have to trust won’t mess with the data or get hacked.

Blockchains, as an alternative, improve upon this architecture in one specific way—by removing the need for a trusted authority. With public blockchains like Bitcoin and Ethereum, a group of anonymous strangers (and their computers) can work together to store, curate, and secure a perpetually growing set of data without anyone having to trust anyone else. Because blockchains are replicated across a peer-to-peer network, the information they contain is very difficult to corrupt or extinguish. This feature alone is enough to justify using a blockchain if the intended service is the kind that attracts censors. A version of Facebook built on a public blockchain, for example, would be incapable of censoring posts before they appeared in users’ feeds, a feature that Facebook reportedly had under development while the company was courting the Chinese government in 2016.

I Want a Blockchain!

Do you really need a blockchain? Asking yourself a handful of the questions in this interactive can set you on the right path to an answer. You’ll note that there are more reasons not to use a blockchain than there are reasons to do so. And if you do choose a blockchain, be ready for slower transaction speeds.

However, removing the need for trust comes with limitations. Public blockchains are slower and less private than traditional databases, precisely because they have to coordinate the resources of multiple unaffiliated participants. To import data onto them, users often pay transaction fees in amounts that are constantly changing and therefore difficult to predict. And the long-term status of the software is unpredictable as well. Just as no one person or company manages the data on a public blockchain, no one entity updates the software. Rather, a whole community of developers contributes to the open-source code in a process that, in Bitcoin at least, lacks formal governance.

Given the costs and uncertainties of public blockchains, they’re not the answer to every problem. “If you don’t mind putting someone in charge of a database…then there’s no point using a blockchain, because [the blockchain] is just a more inefficient version of what you would otherwise do,” says Gideon Greenspan, the CEO of Coin Sciences, a company that builds technologies on top of both public and permissioned blockchains. With this one rule, you can mow down quite a few blockchain fantasies. Online voting, for example, has inspired many well-intentioned blockchain developers, but it probably does not stand to gain much from the technology.

“I find myself debunking a blockchain voting effort about every few weeks,” says Josh Benaloh, the senior cryptographer at Microsoft Research. “It feels like a very good fit for voting, until you dig a couple millimeters below the surface.” Benaloh points out that tallying votes on a blockchain doesn’t obviate the need for a central authority. Election officials will still take the role of creating ballots and authenticating voters. And if you trust them to do that, there’s no reason why they shouldn’t also record votes. The headaches caused by open blockchains—the price volatility, low throughput, poor privacy, and lack of governance—can be alleviated, in part, by tweaking the structure of the technology, specifically by opting for a variation called a permissioned ledger.

“I find myself debunking a blockchain voting effort about every few weeks”

In a permissioned ledger, you avoid having to worry about trusting people, and you still get to keep some of the benefits of blockchain technology. The software restricts who can amend the database to a set of known entities. This one alteration removes the economic component from a blockchain. In a public blockchain, miners (the parties adding new data to the blockchain) neither know nor trust one another. But they behave well because they are paid for their work. By contrast, in a permissioned blockchain, the people adding data follow the rules not because they are getting paid but because other people in the network, who know their identities, hold them accountable.

Removing miners also improves the speed and data-storage capacity of a blockchain. In a public network, a new version of the blockchain is not considered final until it has spread and received the approval of multiple peers. That limits how big new blocks can be, because bigger blocks would take longer to get around. As of July, Bitcoin can handle a maximum of 7 transactions per second. Ethereum tops out at around 20 transactions per second. When blocks are added by fewer, known entities, they can hold more data without slowing things down or threatening the security of the blockchain. Greenspan of Coin Sciences claims that MultiChain, one of his company’s permissioned blockchain products, is capable of processing 1,000 transactions per second. But even this pales in comparison with the peak throughput of credit card transactions handled by Visa—an amount The Washington Post reports as being 10 times that number.

As the name perhaps suggests, permissioned ledgers also enable more privacy than public blockchains. The software restricts who can access a permissioned blockchain, and therefore who can see it. It’s not a perfect solution; you’re still revealing your data to those within the network. You wouldn’t, for example, want to run a permissioned blockchain with your competitors and use it to track information that gives away trade secrets. But permissioned blockchains may enable applications where data needs to be shielded only from the public at large. “If you are willing for the activity on the ledger to be visible to the participants but not to the outside world, then your privacy problem is solved,” says Greenspan.

Finally, using a permissioned blockchain solves the problem of governance. Bitcoin is a perfect demonstration of the risks that come with building on top of an open-source blockchain project. For two years, the developers and miners in Bitcoin have waged a political battle over how to scale up the system. This summer, the sparring went so far that one faction split off to form its own version of Bitcoin. The fight demonstrated that it’s impossible to say with any certainty what Bitcoin will look like in the next month, year, or decade—or even who will decide that. And the same goes for every public blockchain.

With permissioned ledgers, you know who’s in charge. The people who update the blockchain are the same people who update the code. How those updates are made depends on what governance structure the participants in the blockchain collectively agree to.

Public blockchains are a tremendous improvement on traditional databases if the things you worry most about are censorship and universal access. Under those circumstances, it might just be worth it to build on a technology that sacrifices cost, speed, privacy, and predictability. And if that sacrifice isn’t worth it, a more limited version of Satoshi Nakamoto’s original blockchain may balance out your needs. But you should also consider the possibility that you don’t need a blockchain at all.

Chuck Reynolds

Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

 

Management theory, in broad terms, deals with the relationship

between managers and business entities. Inherent in this relationship is the principal-agent problem. This problem arises because the interests of a manager (agent) can — and often do — diverge from the interests of the owners of the business (principal) that he or she is managing.

Classic management incentivization: the carrot and the stick

Business organizations mitigate the principal-agent problem by use of incentive games that better align manager and business owner interests.

Example 1 (Reward-Based Game):

A manager is incentivized to generate revenues for a business because this is a performance metric that will influence his or her compensation. Revenues also benefit the business and its owners by increasing a company’s equity value (benefiting shareholders), enabling the company to pay down debt (benefiting creditors), allowing employees to be paid on time, etc.

Example 2 (Deterrent-Based Game):

A manager is deterred from acting in a manner that incurs excessive risk and liability for the business owners. One way this is achieved is through legal mechanisms such as vicarious liability or ‘piercing the corporate veil.’ The former may allow a manager to be held directly liable for the injury, or illegal conduct, of his or her employee; the latter may allow a manager to be held personally and solely liable in the context of fraud, etc.

I would hazard that the modern ‘business organization stack’ is built upon hundreds of different reward and deterrent incentive games, each playing a part in collectively establishing a Nash equilibrium between the ‘players’ within a business (i.e., managers and owners). These games are prevalent at all layers of the stack — e.g., compensation structures, human resources policies, governance policies, laws and regulations, etc. — and each game provides ‘checks and balances’ to the principal-agent problem that are fundamental to the viability of the organization.

Enter the ‘Cryptoeconomic Business Model’

With the advent of Blockchain-based assets — and the exponential influx of capital into the Blockchain industry over the past few years — we have witnessed the birth of a novel business model. This model enables companies to make money in new ways through the creation of open-source protocols and code (an invaluable service for which we once relied upon the altruism, rather than profit motive, of developers to provide).

I refer to this as the cryptoeconomic business model. This can be defined as any business model predicated on making profit by building a cryptoeconomic system, i.e., a peer-to-peer cryptographic network which functions on providing incentive payments to (assumed) adversarial nodes. Virtually all public/permissionless Blockchains today are ‘cryptoeconomic systems’ by this definition.

The cryptoeconomic business model upsets the classic principal-agent equilibrium that is often achieved by using reward and deterrent incentive games. This is done by introducing an entirely new class of stakeholder into the ecosystem — the Keepers of a Blockchain network (e.g. tokenholders and other participants who provide a form of ‘paid labor’ into the network, such as validators, miners, etc.)

If the traditional business has two classes of players (managers and owners), the cryptoeconomic business has three (managers, owners and Keepers). These new entrants complicate the game theory model because, now, instead of the acting only on behalf of owners, there are two sets of stakeholders (owners and Keepers) whose interests depend on the efforts of a manager. What happens when the interests of these different sets of stakeholders diverge? In whose interests would (or should) an agent be motivated to act?

Token offering events & the risk of divergence/dilution

Value creation in a traditional business model is different than value creation in a cryptoeconomic business model. In a traditional business, the final milestone of success is achieving profitability. Managers are incentivized to achieve profitability, and then to perpetually increase profitability, because the fruits of this labor accrue 100 percent to the business entity benefiting both owners and managers. Simple enough. This is not exactly the case for a cryptoeconomic business model. Early in the cryptoeconomic business life cycle, each milestone benefits managers and owners collectively — but upon a company’s token offering event milestone (note: because the term ‘ICO’ is a faux pas) there is a fundamental shift.

Value creation no longer accrues to the business entity, but directly to the product/output of that business (i.e., the cryptoeconomic system)

In a cryptoeconomic business model, the final milestone is not profitability per se, but in the value of the Blockchain network/token, which recent scholarship suggests may be measured as a token’s current utility value (“CUV”) and discounted expected utility value (“DEUV”). CUV/DEUV come into play immediately following the token offering event milestone, concurrently with the introduction of Keepers into the stakeholder set.

So how does this impact our thinking on managerial incentives?

The immediate observation is that managers and owners will only benefit from working to increase a network’s value to the extent that they retain some amount of that network’s native tokens. In practice this amount might be in the ~20–50 percent range for the business entity, which is sizable, but significantly less than the 100 percent value retention model of a traditional business.

In theory, managers have ‘skin in the game’ by virtue of these token holdings and should be motivated to drive growth in the token’s CUV/DEUV with the expectation of selling those retained tokens for a profit at some later date. This outcome would be ideal as it implies an alignment between manager-owner-Keeper interests. But the problem is that the dilution from 100% value retention (in a traditional business model) to ~20–50 percent value retention (in a cryptoeconomic business model) may also dilute a manager’s motivation to create long-term value for the network. Without sufficient reward/deterrent games in place, managers are prone to instances of moral hazard and myopic thinking.

It is plausible, for instance, that this may result in some degree of friction between the profit motive of managers, which incentivizes a manager to retain a significant portion of the tokens for the core business and the interests of the other Keepers/tokenholders who would benefit from those tokens being distributed more broadly thus creating network effects that could increase the CUV/DEUV of the token. This would be an example of misalignment between manager-owner-Keeper interests.

Other challenges in managerial motivation post-genesis block

Another challenge is due to the fact that revenue models (i.e. ‘rent-seeking’) may not be viable in cryptoeconomic systems. If a manager were to extract profit/revenue from a network by coding a centralized fee* into a protocol or dApp (i.e. any type of transaction fee that remits value back to the business), a likely outcome is that the protocol or dApp would either: (i) fail to gain adoption, or (ii) be hard forked by users (or duplicated by a competitor) to remove the fee from its code base thus making the network more cost-efficient.

*Note:

To clarify my point on centralized fees, certain platforms use sustainable fee models as a feature of the platform’s cryptoeconomic design (e.g,. Factom and Counter-Party, wherein a portion of fees are burned to increase the scarcity of the token). Also, as the use cases for dApps/protocols continue to proliferate, centralized fees may prove to be an accepted business model for certain applications of Blockchain technology.

Here are a few of the other ramifications of this challenge:

Profiting upfront; creating value later:

The creators of cryptoeconomic networks (currently) realize value for the business entity primarily via two streams: (i) the proceeds of token offering events, and (ii) the retention of some amount of the offered tokens. Both of these milestones occur relatively early in the life cycle of a business. Given that the majority of a manager’s compensation/profit is front-loaded, experience has shown that some managers will opt to simply complete a token offering event before ‘jumping ship’ to the next project, rather than working to generate value for their current project.

CUV/DEUV is a bad indicator of managerial competence:

We may not yet have the best tools to evaluate managerial performance in cryptoeconomic business models. CUV/DEUV are inherently different metrics than earnings per share, EBITDA, return on equity, etc. (the latter are some of the tools used to evaluate CEO performance in a traditional business). CUV/DEUV is driven by supply and demand; more fitting for valuing a commodity than equity. To evaluate a manager’s performance on the CUV/DEUV of a token is akin to evaluating a gold company CEO’s performance on the price of gold.

The lack of legal mechanisms to protect Keepers/token-holders:

There exists an elaborate body of corporate, securities and employment law designed to address the principal-agent problem between participants in traditional business structures (e.g., vicarious liability, ‘piercing the corporate veil,’ fiduciary duties owed by directors to shareholders, etc.) These protections do not (yet) exist for the Keepers/token-holders of cryptoeconomic systems. Granted, there is free market mechanism in play by virtue of the Keepers’ ability to hard fork a protocol in retaliation to mismanagement, but this overhaul should only be used as a last resort.

Singular token offering events: 

For traditional start-ups, the process of raising capital occurs in tranches (i.e. Seed, Series A, Series B, etc.) and each tranche is largely tied to a manager’s ability to demonstrate progress towards profitability since the previous tranche. Token offerings — on the other hand — are mostly structured as singular events. This structure alleviates the much needed external pressure on managers to deliver on building their products on time and on budget. It also fails to backstop losses for investors in the event that a manager fails to deliver.

These are just a few examples of how the principal-agent problem can manifest itself in the context of new, cryptoeconomic business models— each of which will eventually be solved by new incentive games designed for the tripartite (i.e., manager-owner-Keeper) environment.I suspect that the study of management theory in the context of cryptoeconomic business models will continue to be an evolving field — and a very relevant one at that.

Chuck Reynolds

Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

Is Blockchain Technology Really the Answer to Decentralized Storage?

 

The Blockchain has become much more than a simple piece of technology.

It has become a symbol for freedom, transparency and fairness. With this being said, it’s no wonder we see projects leveraging Blockchain tech as a “one-size-fits-all” tool to solve all sorts of problems, many of which could not be further from the original purpose of the Blockchain. Nowadays, the words “Blockchain technology” are thrown around alot and sometimes the use of the technology itself is unnecessary. Tim Swanson, Director of Market Research at R3CEV has even coined the term "chain washing" to describe companies/startups that are using or trying to use Blockchain technology in certain areas when in fact, they could be using more advanced technology for the purpose at hand.

This becomes especially evident when it comes to file and data storage. Although the Bitcoin Blockchain is basically a decentralized database for transactions, accounts and balances, keeping that information on a decentralized ledger is already proving to be a challenge due to capacity issues. Nevertheless, several projects and companies insist on looking at Blockchain-based solutions for storage and, while there are clear cases of misguided enthusiasm when it comes to the use of Blockchain technology, there are some projects out there that are worth taking a look at.

Blockchain Technology as an Incentive Layer

When it comes to a mutualistic relation between Decentralized Ledger Technology (DLT) and data storage, the most common use case for the Blockchain is as an incentive layer. This means that data isn’t stored on the Blockchain itself, but the network at hand is able to leverage the Blockchain as a ledger for automatic payments and/or for value exchange, enabling users to pay for storage or access to files. In this case, the advantages for using the Blockchain over any other technology are clear. These include faster settling times, lower transaction fees (which enable microtransactions), higher privacy and the ability for transparent and immutable record keeping. While the Blockchain isn’t being used for data storage, it is providing the foundation on which the decentralized network is built, allowing it to run with no central authority whatsoever.

There are several projects leveraging the Blockchain in such a way. Storj, one of the first and most successful decentralized storage networks on the cryptosphere, comes to mind. The project started out using a Bitcoin-based asset but later moved to an ERC20 token on the  Ethereum Blockchain. This token, the Storj Coin (SCJX), is used by clients to pay for storage and acts as an incentive for nodes that keep part of the client’s files. These files have been previously shredded, encrypted, and distributed to multiple nodes in order to ensure their safety and availability.

Another popular example is Filecoin, a project developed by Protocol Labs, the creators of the InterPlanetary File System (IPFS). In case you aren’t familiar with IPFS, it is an alternative p2p hypermedia protocol that allows files to be stored in a permanent and decentralized fashion. This provides historic versioning for files, removes duplicates and even allows users to save on bandwidth since files are downloaded from multiple computers and not from a single server.

While IPFS provides a basis for the storage of files, Protocol Labs took this one step further with the development of Filecoin which, according to the whitepaper, “works as an incentive layer on top of IPFS.” The system is different from the one used by Storj on many levels. In Filecoin, miners are paid to store and retrieve files, while also receiving mining rewards from their “useful Proof of Work." There is also no set price for file storage. Instead, users and miners place buy and sell orders in a decentralized storage exchange, making Filecoin a competitive marketplace in which prices can adapt to outside conditions.

While Filecoin and Storj focus on providing affordable cloud storage services, a project named Decent is currently working on a decentralized content sharing platform which allows users to upload and monetize/share their work (videos, music, ebooks, etc) without the need to rely on a centralized third party. Users can access content in a much more affordable way by skipping these intermediaries while the nodes that host the content are rewarded with fees. Much like Storj, the files stored by the nodes on the Decent network are shredded and encrypted.

Blockchain for storage? Is it possible?

Storing data on a Blockchain like Bitcoin would be doable, in theory. However, Bitcoin’s current blocksize limit only allows for 1MB of data to be stored every 10 minutes. Even if you remove that limit, nodes will eventually stop being able to maintain a copy of the Blockchain due to its size, resulting in a centralized and easily-disruptable network. Of course, the scalability problem hasn’t deterred developers from trying to use the Blockchain as a storage solution and a project called Archain may just have found a solution. Archain is a cryptocurrency project that wants to address online censorship by creating a decentralized archive for the internet. To do so, Archain will leverage a new Blockchain-derivative data structure, the "blockweave" which according to the whitepaper, allows the network scale to an “arbitrary size."

Once a user submits a page for archiving on the Archain system, it is stored on the blockweave with the fees paid by the user being allocated to the miner that finds the block at hand. Since the  Archain requires miners to store both the current block and a previous block that has been randomly picked from the blockweave, miners have an incentive to store as much as the data as they can without being forced to store the entire blockweave. As such, Archain is able to ensure that content requested by users is always available without the need for it to be stored by every single node on the network. Archain is also able to address download speeds by incentivising users to propagate poorly-mirrored blocks.

Private Blockchains?

You cannot talk about chain washing for too long without talking about private Blockchains. The concept of a private Blockchain is, to a degree, paradoxical as there is really no use for a Blockchain if the network is closed. To put it simply: If a Blockchain network is not immutable, open or transparent, then a regular database will usually be far more efficient than a Blockchain. Yet there is a little known project leveraging a private Blockchain in combination with the public Waves Blockchain to provide clients with the “best of two worlds." We are talking about Sigwo Technologies LLC, a company that focuses on providing dApps and consulting services for legacy businesses that want to integrate Blockchain technology for data storage and disaster recovery.

Although Sigwo Technologies LLC provides a wide range of services, its use of the Jupiter Blockchain, the Mercury token and the Waves Platform caught my attention. Jupiter is a private Blockchain built specifically for encrypted information storage. Different networks are created for different companies, allowing authorized nodes to join in and download the data on the chain. So far, Jupiter is not much different from any other private Blockchain. What makes it stand out is how Jupiter is able to ensure transparency and immutability despite being a private Blockchain.

Once data is stored on Jupiter, the block hashes from the private Blockchain are stored permanently on the Waves Blockchain. This is done by adding the block hash to a Waves transaction. Since Waves transaction can be paid for with a custom token, the Mercury token is used which makes the process affordable.  Since block hashes are stored on the Waves Blockchain, any change made to the private Blockchain will be publically detected. This happens because the hash from a certain block will always vary according to the information contained in the block. What we’re left with is a Blockchain in which large amounts of data can be stored by specialized nodes (unlike public Blockchains) while remaining publicly verifiable.

Conclusion

As we have seen, there are no shortage of projects that are using Blockchain technology and cryptocurrencies to make decentralized storage possible. However, it is also worth noting that DLT is still in its early stages and it is possible that other, more advanced technologies can replace it with respect to specific use cases. In other words, Blockchain may not be the answer for everything.

Chuck Reynolds

Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

Digital Currency Mining May Look
Much Different in 2025

 

Digital currency mining has reached the point

where all mining equipment combined uses more electricity than Iceland. However, the cryptocurrency market capitalization is still minuscule in comparison to other traditional markets. Such electricity consumption may soon become unsustainable if the adoption rate of digital currencies continues to grow at its current pace.

Higher mining difficulty

Bitcoin mining difficulty is adjusted every 2016 blocks to remain at roughly 10 minutes per block. As more mining capacity is brought online, the difficulty increases accordingly. Thus difficulty increases proportionally to the increase in computing power of the network. The mining difficulty of both Ether and Bitcoin has increased exponentially since their respective genesis blocks. This trend will likely continue as adoption keeps increasing. Therefore, digital currency  miners will have to constantly acquire more powerful mining equipment. The times where everyone could mine Bitcoin with his/her personal computer are long over.

More centralized

The rising mining difficulty has forced miners to keep buying new and more powerful mining equipment. The problem is that these super-computers are also very expensive, creating a significant barrier to entry that only those with deep pockets can overcome. Mining benefits greatly from economies of scale, which further limits the ability of small-time miners to be competitive. Because of this, mining has become heavily centralized. AntPool claims to be the largest cryptocurrency cloud mining company in the world, controlling 17.82 percent of the hashpower of the Bitcoin network. Most mining companies are located in China due to the low cost of electricity and labor.

Green alternatives

As the hashrate of Blockchain networks keeps increasing, the amount of mining hardware will continue to grow. These mining computers consume vast amounts of energy, and this is with the entire cryptocurrency market being relatively miniscule in size. One can only imagine how much electricity will be used for mining if digital currency becomes mainstream. Unfortunately, the electricity that powers these machines usually comes from non-renewable sources of energy, which contributes to climate change.

Austrian company HydroMiner is one of the few mining companies that are planning to make mining more sustainable and profitable by using renewable energies. Nadine Damblon, CEO at HydroMiner, pointed out in an interview for CoinNoob that there already are companies using solar energy for mining, but that hydroelectric power is probably the better solution since it’s more consistent and because the water can then be used to cool down the mining equipment.

Proof of stake

In a proof of stake (PoS) network, every validator owns a portion of the network. This is much different from Proof of Work (PoW) where every validator needs to own expensive mining equipment. PoS also encourages greater decentralization of the network, since all the currency holders are involved in securing the network in proportion to the amount of currency they own. Additionally, PoS is extremely energy efficient, since there is no need to make computationally difficult calculations. It also enables much faster validations. Proof of stake does have a couple of drawbacks, with the most serious being the “nothing at stake” problem. Imagine that a network which uses PoS is under attack by a hostile actor who is trying to supplant the valid Blockchain with one of his own. It makes economic sense to “mine” on both Blockchains, since it costs you nothing to do so.

In fact, that’s the smart thing to do, just in case the attacker succeeds. With Proof of Work, a miner must instead decide to mine on one chain or the other, since mining equipment can only be used on one network at a time, and burns expensive electricity doing it. Blocks on the Bitcoin Blockchain will always be verified through PoW. However, Ethereum is moving towards PoS with its new “Casper” protocol. If successful, this will enable Ether holders to stake their coins in a smart-contract in exchange for transaction fees. Many are eyeing Ethereum to see if they can in fact solve the heretofore intractable problems with Proof of Stake.

Chuck Reynolds

Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

 

According to a recent study by the Cambridge Centre

for Alternative Finance, central banks around the world are strongly in favor of Blockchain technology. This, in spite of the recent report by the ECB that Blockchain technology is too immature for widespread use. According to the study, central banks surveyed indicated that 20 percent of central banks will be using Blockchain technology by 2019, and 40 percent will have active Blockchain applications within a decade.

Priorities

Among the respondents, however, many declined to give time frames but indicated that Blockchain technology was high on their priority list. The findings indicate what many market researchers had already been noting, namely, that the banking industry is starting to grasp the power of Blockchain technology.

The central banks who responded indicated that they are most interested in using Blockchain technology for permissions platforms or protocols, but also indicated strong interest in both Bitcoin and Ethereum. Ironically, a large percentage also indicated that they are considering using Blockchain technology to create their own central bank-issued digital currency. In fact, more than 80 percent of the banks surveyed indicated that this was the main reason they were conducting research. The findings represent a new shift in adoption away from government free cryptos to attempts at centralized digital currencies.

Governments embracing crypto?

The use of Blockchain in the government sector has certainly been increasing. From railway lines to mining farms in Russia, Blockchain technology and cryptocurrencies are on government's’ radar. Other applications appear to be coming on line as well, including Blockchain-based data security after the Equifax hack, and Blockchain based voting systems like Horizon State, which has created a platform for fraud-free voting through Blockchain for state use.

Founder Jamie Skella said:

“For the first time in history, thanks for the post-unforgeable characterises of distributed ledger transactions, we have a ballot box that cannot be hacked. When the result of a vote cannot be tampered with, unprecedented trust amongst communities – and indeed companies – is delivered for constituents.”

With central banks around the world embracing Blockchain technology, and governments seeking solutions for data tampering and fraud-less voting, Blockchain technology will continue to gain market share.

Chuck Reynolds

Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

China’s Crackdown on
Cryptocurrency Trading.
A Sign of Things to Come?

China’s Relationship with Bitcoin

The Chinese government released a list of 60 initial coin offering trading platforms and instructed local agencies to make sure all platforms were listed and closed down. The delayed crackdown is in line with previous practice in China. The Chinese government often adopts a wait-and-see approach to activities that are largely unregulated until the magnitude of the activity becomes clear. The extent of speculative investment and the risk of losses to investors if the bubble bursts motivated the government to intervene in cryptocurrency trading. In China, the popularity of cryptocurrencies has been boosted by the tightening of controls on money moving out of the country over the past two years. This has lowered the value of the China’s currency, the renminbi, as investors seek assets in different denominations and chase higher yields. Cryptocurrencies are also popular because they can be used to transfer funds offshore and circumvent foreign exchange controls.

The government is particularly concerned with the use of cryptocurrencies and initial coin offerings to perpetrate and disguise fraudulent activity, including money laundering and ponzi type investment schemes. Chinese authorities are anxious to avoid any social unrest in the lead-up to the 19th Party Congress. The effects of the 2015 stock market collapse, where the A-share market lost one-third of its value over a period of one month, are still being felt. In some respects, the regulatory intervention in China is mirrored in other countries that have been dragging their heels in coming to terms with cryptocurrencies. It was only in July this year that the US Securities Commission issued a report determining that DAO tokens were “securities” and must be regulated accordingly.

China’s Own Cryptocurrency

In January last year, the People’s Bank of China issued a notice announcing it would be issuing its own digital version of the renminbi. The notice highlighted the benefits of a government backed digital currency in terms of cost, coverage, convenience and security. In the initial phase, it’s likely that trading in this digital currency will be limited to regulated entities such as banks along similar lines to trading on the conventional foreign exchange markets.

By launching its own digital currency, the Chinese government avoids the risks associated with privately-issued cryptocurrencies and ensuring they are not used as a means of circumventing China’s strict capital and currency controls. When China introduces its own digital currency (no formal date has yet been announced), the impact on the global economy will be significant. Not only will it challenge the existing global payment systems and establish China as a leading rule maker in this area, it will also enhance the importance of the renminbi as a global reserve currency.

Chuck Reynolds

Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

Here's The Man Who Created ICOs And This Is The New Token He's Backing

 

 

The video begins with a loud, hyper, motorized ticking noise.

The camera zooms in, between the backs of some mens’ heads, to show a conference panel. The screen gets darker, the camera jolts back and forth, then it shows the backs of chairs, then everything goes blurry …. It seems like the last video anyone would want to watch. (Quite literally. More than four years after it was published, it still only has 94 views.) But four and a half minutes in, one of the panelists begins to describe an idea he’s had:

“If you wanted to, today, start a new protocol layer on top of Bitcoin, a lot of people don’t realize, you could do it without going to a bunch of venture capitalists and instead of saying, hey, I’ve got this idea, you can — you’re familiar with Kickstarter I assume? Most of you? You can actually say, okay, here’s my pitch, here’s my group of developers — there’s a lot of developers in this room. If you get a bunch of trustworthy guys together that people have heard of and say, okay, we’re going to do this. We’re going to make a new protocol layer. It’s going to have new features X, Y and Z on top of bitcoin, and here’s who we are and here’s our plan, and here’s our bitcoin address, and anybody who sends coins to this address owns a piece of our new protocol. Anybody could do that. And I’ve been telling people this for at least a year now because I want to invest in it. I don’t have a ton of coins, but that’s where I want to invest my coins. And I’ve yet to find somebody who wants my coins. Does anybody in this room want my bitcoins because I want to—”

“I’ll take them,” someone shouts, and the video ends.

It was the 2013 San Jose Bitcoin conference. By that point, the panelist, J.R. Willett, had been hawking his crazy idea for more than a year. In January 2012, on the Bitcoin Talk forum, the Seattle-based software engineer published a white paper titled, “The Second Bitcoin White Paper.” (To quote the summary: “We claim that the existing bitcoin network can be used as a protocol layer, on top of which new currency layers with new rules can be built …. We further claim that the new protocol layers … will provide initial funds to hire developers to build software which implements the new protocol layers, and … will richly reward early adopters of the new protocol.”) Seventeen months later, still no one had tried it. Little did he know it would be five years before the idea in his white paper would become a runaway trend (built on Ethereum instead of Bitcoin, but the same concept nonetheless), raising $2 billion in just the first nine months of 2017 and leaving venture capitalists fretting about the future: the initial coin offering.

Though Willett, who’s been obsessed with Bitcoin ever since he discovered it in 2010, did finally launch the first ICO, Mastercoin (now called Omni), back in 2013, he’s not been involved in cryptocurrency in recent years — until now.He’s found what he calls “the perfect token sale” and is backing it with more than $1 million of his own money — and not even at a pre-sale price. (“I feel pre-sales stink of insider favoritism, so we’re not doing a pre-sale,” he wrote via email.) The so-called UpToken, whose sale begins October 16, is also different from the tokens that have garnered the most attention this year — those powering new decentralized blockchains and apps built on top.

So what exactly is Willett backing? What he calls the “shovels” in this digital gold rush: crypto ATMs (by Washington-based company Coinme) with tokens that offer discounts and cash back to token holders. While ATMs — physical infrastructure that have been around since the 1970s — don’t feel like they belong in a blockchain-based future, Willett says, “This really pushes crypto assets/crypto economy to new audiences and opens that gateway to people who will learn about Bitcoin perhaps just by walking in the mall and seeing the Bitcoin ATM.” Whether or not Willett's new venture aiming to "put a crypto ATM on every corner" will turn out to be an instance yet again in which he was two steps ahead or an idea whose time has passed remains to be seen.

From Penny Stocks To Magic Internet Money

In 2010, the quirky, affable Willett was a software engineer who had an intellectual interest in “these ridiculous penny stocks would float way up and crash.” He traded them on paper, but not with actual money. He was also researching, payment systems for some personal projects, when he read that credit card chargebacks could be avoided with Bitcoin. At that point he fell down the rabbit hole. “I spent days just reading everything I could about this,” he says. “I didn’t know if Bitcoin would be huge itself, but I thought, something that looks a lot this is going to take over the world and I really would like to own a piece of it.”

But with two children and another on the way, there wasn’t a lot of extra money to throw into a speculative investment — especially one in which the exchange options were, one, the “sketchy-looking” Mt. Gox website, which was named for Magic the Gathering cards and subsequently lost almost half a million dollars worth of Bitcoin, and two, mailing an envelope full of cash to a guy in Canada who would send you bitcoins back.

For months, he and his wife argued, with him insisting Bitcoin could be huge. “Watching the penny stocks — the dumbest things would suddenly take off because someone was pumping them up and others were legitimately hyping these ideas that were getting people excited, and some were blatant scams. In fact, it reminds me a lot of the ICO market today,” he says. But he believed Bitcoin could get into a speculative bubble. “People on the Bitcoin forum were already moaning about the speculative bubble from 1 cent to 25 cents. How could something go up 25 fold? Everyone was saying, this is unsustainable, this is a crash, it’s going to end in tears. And I was thinking, this could go so much higher.” Finally, after four months of bickering, his wife gave him $200 for both his birthday and Christmas and said, “Flush it down the toilet if you want to.” With that money, he launched a Bitcoin mining scheme — in which he paid random people from Craigslist monthly to run his mining software.

From Sleepless Nights To The First ICO

But mining bitcoins wasn’t enough. Willett kept lying in bed night after night, trying to imagine what would happen with cryptocurrency. He dreamed up something like contracts on top of Bitcoin, the way email is layered on top of TCP/IP, but wondered how he could pay for its development. Realizing he could float a coin on top of Bitcoin that buyers would automatically own if they sent bitcoin to fund its development, he wrote the white paper but didn’t want to play entrepreneur himself. Finally, after a year and a half of promoting his idea, he became so frustrated no one was trying out his idea, he decided to do what he called an “initial distribution” himself. “Basically the reason I did the first ICO is that I just wanted to prove that it would actually work,” he says.

The invention of the ICO “did not seem like such a big deal at the time,” though Willett says it was this “bizarre feeling of, whoa, I published a white paper and an address, and strangers were sending me money.” And though Mastercoin proposed all sorts of ideas like decentralized commerce and a decentralized exchange, Willett soon realized, “What everyone got really excited about was, hey, I can publish a paper and people will send me money. Literally within a few months, other projects were doing the same thing — the most famous of which was Ethereum.”

But Willett was correct that launching a new venture was stressful. First, soon after launching the sale, “there were literally people saying I’ve reported you to the SEC, you’re going to go to jail,” says Willett. “I got really worried about the SEC swat van — if there is such a thing — kicking down my door and dragging me off in the middle of the night.” (He hadn’t consulted a lawyer.) Then, there was the fact that, after raising $500,000 worth of bitcoins, the price jumped tenfold. Suddenly he had $5 million to keep safe. Though at first he had contractors working to develop Omni while he kept his full-time job, once the token reached 100 multiples of its ICO price, he sold just 2-3% of his tokens — “just enough to make my wife happy to be able to quit my job,” he says. But then it went down almost a hundred-fold. Within a year, he was back at his old employer, Cozi, working on a calendar applications for families.

This year, watching ICOs take off, Willett had mixed feelings. On one hand, “I worry about unsophisticated people losing their shirts,” he says. On the other, he says, “token sales allow people to participate in a number of exciting projects at a very early stage,” and he finds it exciting that projects that are doing good work can now “get the funding they might otherwise not have gotten to push the ball forward in the crypto economy.”

‘The Perfect Token Sale’

When Bitcoin ATM purveyor Coinme called Willett, he became convinced ATMs were the next big expansion of the crypto economy — as long as their network was powered by a token. He persuaded the team to adopt what they’re calling UpToken, which is designed like loyalty points, and quit his job again in July. He now serves as a contractor on the project.

While it seems counterintuitive that many people would buy digital currencies through a physical ATM, Coinme cofounder and CEO Neil Bergquist says, “Bitcoin appeals to a technical audience. The majority of the world is non-technical, and what they need is a physical portal to participate not only in the crypto economy but also in financial transactions in general.” On top of that, he says, the experience can be preferable to a process even as easy as a service like Coinbase’s where it can take about a week from time of purchase before the coins show up in your account. “We get calls and Facebook posts every day from people saying, this was amazing, I just bought my first bitcoin, it was so easy and instant,” says Bergquist. On top of that, the transaction allows more privacy, whereas signing up for an online exchange may require you to link your bank account. Plus, crypto exchanges have a long history of being hacked.

But just how popular crypto ATMs can prove to be and how much volume they can handle remains to be seen. The average ATM volume per month is only $100,000 and Coinme currently has 39 in Washington state, while fewer than 1,600 exist total worldwide, compared to an estimated three million fiat ATMs. However, Bergquist isn’t banking everything on the ATMs. “We see ATMs as the beachhead,” he says, adding that Coinme gives customers their own Coinme wallets, crypto IRA and 401(k) offerings and other financial services. The company even has a private client division for customers who want to buy and sell up to $1 million of cryptocurrency a day.

But if ATMs are the beachhead, the troops need to be increased. About 85% of all Bitcoin ATMs are located in North America and Europe, which the same geographies where the unbanked are a lower proportion of the population than the rest of the world. Perhaps a token could rev up demand for more ATMs — which is the purpose of UpToken. Every ATM user receives a cash back equivalent to 1% of the ATM fees, which range from 5-10%, in UpToken. Any customer who pays for their transaction fees in UpToken will receive a 30% discount on such fees. And UpToken holders will be able to vote on the new cryptocurrencies to be added to the network. Willett says this is the “perfect” token sale because it’s grows in accordance with the amount raised. Also, for UpToken, it doesn’t matter whether Bitcoin or Ethereum or another coin we may not yet know becomes the dominant coin.

As for whether this offering could get the “SEC swat van” to come running, Marco Santori, a partner at Cooley who is familiar with how securities law may apply to crypto assets, says the risk that a coin like UpToken is labeled a security is low. On top of that, he thinks crypto loyalty points is the wave of the future. “I think [crypto loyalty points have] the potential to unlock a tremendous amount of value in industries that have really been untouched by the technological revolution over the last 10 years. Affinity points — airline miles and loyalty haven’t changed very much over time, for example,” he says.

However, Spencer Bogart, head of research at Blockchain Capital, says the setup is like “a big Rube Goldberg machine.” Noting that he believes that tokens seem best for businesses that want to build a network effect — where early adopters benefit the more people end up joining the network — he says, “The ATM experience is not better to me because other people also use the ATM. I don’t care if 100 of my friends use the ATM or don’t use it or anybody in San Francisco uses it or doesn’t use it.” On top of that, he says competitors could just charge better rates instead of offering discounts. Or, pump-and-dumpers could buy a lot of UpTokens to have their coin added to the network and then sell if their coin wins and the price jumps.

Coinme ATM users who received UpToken with the 1% reward may not like the fact that they can't touch their Uptokens until they've amassed $10,000 in ATM transactions, but Bergquist explains this is like not being able to redeem airline miles until you've earned at least 10,000 miles.

As for Bogart's network effect criticism, Bergquist says that the vast majority of Coinme users have never purchased a Bitcoin before, so "the network effect of UpToken will be felt across the entire crypto community," he wrote via email. He also says the more ATMs that are deployed, the lower the fees, as small Bitcoin ATM operators can charge as much as 17%. As for people trying to sway elections to pump and dump, Willett, using Litecoin as an example, wrote in an email, "Of the hundreds or even thousands of people who used their UpToken to win that auction for Litecoin, undoubtedly some of them would sell Litecoin as the price went up. I don't see a problem with that. It's still great news for Litecoin to be on a massive worldwide ATM network."

UpToken is a crypto token meant to be used like loyalty points. Compared to some other blockchain projects that are attempting to bootstrap decentralized networks, it should be easy to see whether they've achieve their goal to "put a crypto ATM on every corner." As with his initial idea, only time will tell — but now many more will be watching.

Chuck Reynolds

Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

Aeron Leverages Blockchain Tech
for Safer Flights

 

Humans have been flying since the Wright Brothers took flight

on December 17, 1903. Flying is considered to be one of the safest modes of transport that humans use. However, accidents do and will happen. It is incredibly difficult to arrive at numbers related to accidents with and without fatalities because of poor record keeping in the early days of aviation.

Boeing publishes the “Statistical Summary of Commercial Jet Airplane Accidents between 1959-2016”, which tells us that there have been 623 fatal accidents involving commercial jet fleets and 1948 total accidents in this time period. However, this number just covers commercial aviation and not private planes that meet accidents. According to the National Transportation Safety Board (NTSB), there were 1,290 air accidents just in 2014 and that too only in the United States. Wouldn’t it be wonderful if we could use new technology to reduce the amount of accidents that happen each year? Aeron is a project that intends to do just that by using Blockchain technology.

Aeron is making aviation transparent and reliable

The key issue to address is the human factor when it comes to aviation safety. Pilot errors, possible corruption in the flight schools all contribute towards unsafe skies. Aeron, by implementing Blockchain technology, can benefit pilots, airlines as well as ordinary consumers. They are planning to integrate Blockchain in such a way, so that pilot logs become more verifiable and transparent. They are also going to implement solutions that will help verify flight school credentials and help aircraft operators access uncorrupted data.

All of this is possible because the Blockchain itself is immutable and records once stored can’t be changed. Combined with the deployment of smart contracts and a cryptographically secure database, Aeron would be able to eliminate falsification, create verifiable logs and basically deliver an “airline in a pocket” through its deployable applications. The workings of Aeron are rather simple. All persons involved in the operation of the aircraft will have access to customised apps. As an example, pilots will have the functionality of personal flight logging in their app.

Aviation companies have the ability to collect and verify data from aviation schools, service companies, airlines and aircraft operators. In the wider ambit, if there is any data mismatch between any Aeron data source, it would be possible to quickly detect the problem and take corrective measures. Aeron will also enable expired pilot licenses to be detected while giving flight school students and consumers the access to a verified global database through aerotrips.com. Aeron has put up a one-pager to explain the workings of the project succinctly.

After a successful pre-sale, Aeron launches crowdsale

Aeron has successfully concluded their presale of Aeron (ARN) tokens and has raised over $1 mln. Now, they are launching a crowdsale that will help them build the platform and develop the technology required, as well as follow up with government relations and lobbying with aviation authorities. In total, 100 mln ARN tokens will be issued. ARN tokens are ERC-20 compliant. Investors have the chance to buy 60 mln of these tokens that are available during the crowdsale. The end date of the crowdsale is Oct. 23, 2017, and each token costs $0.50. Early investors will receive bonus tokens. Investors can visit the Aeron website to secure their bonus tokens. The ICO has been rated 4.8 by Icobench.

Why hold a token sale at all?

The Aeron token sale is their inclusive attempt to gather funds for the project.  Aeron can this way not only gather investors from different parts of the world but also incentivize investors to promote their products. The token sale would enable participants to take advantage of liquidity as these tokens can be traded on various exchanges post the sale. After the token sale, the Aeron (ARN) token will be distributed to the buyers. A maximum of 100 mln ARN would be released and over time the supply will reduce due to lost keys etc. ARN tokens would be used both within and outside of the Aeron ecosystem. The tokens will be used for a subscription fee and transaction-based fee for log entries, commission on paid services, commission on intermediation and client introductions, as a currency for the purchase of aviation services and for flight school-related services.

Aeron is a project led by experts

Aeron is an ambitious project that will start to transform the aviation sector with the passage of time. The project is led by people who have significant experience in the aviation sector. The CEO, Artem Orange is a serial entrepreneur in high tech industries like telecom and is himself an aviation enthusiast. Nadezhda Barkanova, the CTO is a qualified air traffic management engineer with 11 years of work experience and is specialized in production of aeronautical databases, flight crew training and flight simulators. The CDO, Konstantin Gertman has 14 years of experience in consulting and market research as well as financial businesses and is the co-founder of aerotrips.com and is himself an EASA certified pilot since 2013. With this team at the helm, Aeron has the potential to benefit from years of industry experience not only in aviation but also in other crucial technical fields that the project needs to succeed long term.

What is the future for Aeron?

After the crowdsale is over, Aeron plans to utilize a big chunk of the collected funds, up to 40 percent for research and development. Marketing and promotion will take 30 percent, technology infrastructure 10 percent, lobbying authorities, legal consultancy and administration the remaining.

They have plans to build a multi-stage platform over time in phases. In the future, they will be able to offer services related to aircraft maintenance records and even tracking spare parts that would lead to great improvements in flight safety. Aeron has released a whitepaper that lays out in detail their token sale and post-sale plans. Given that they have plans to work closely with each aspect of the aviation industry, be it spare parts manufacturers, airlines, pilots and flight schools. There is a chance for investors to be able to gain from not only investing in the token sale and profiting from future increases in token price but also from the transactional revenues that the tokens will generate for the owners.

Chuck Reynolds

Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden