Many are wondering whether Donald Trump is an Entrepreneur, listen to this recording and you decide.

Dr. Raymond Jewell
www.RaymondJewell.com

David https://markethive.com/david-ogden

We choose the nominee, not the voters: Senior GOP official

Political parties, not voters, choose their presidential nominees, a Republican convention rules member told CNBC, a day after GOP front-runner Donald Trump rolled up more big primary victories.

"The media has created the perception that the voters choose the nomination. That's the conflict here," Curly Haugland, an unbound GOP delegate from North Dakota, told CNBC's "Squawk Box" on Wednesday. He even questioned why primaries and caucuses are held.

Haugland is one of 112 Republican delegates who are not required to cast their support for any one candidate because their states and territories don't hold primaries or caucuses.

Even with Trump's huge projected delegate haul in four state primaries Tuesday, the odds are increasing the billionaire businessman may not ultimately get the 1,237 delegates needed to claim the GOP nomination before the convention.

This could lead to a brokered convention, in which unbound delegates, like Haugland, could play a significant swing role on the first ballot to choose a nominee.

Most delegates bound by their state's primary or caucus results are only committed on the first ballot. If subsequent ballots are needed, virtually all of the delegates can vote any way they want, said Gary Emineth, another unbound delegate from North Dakota.

"It could introduce Paul Ryan, Mitt Romney, or it could be the other candidates that have already been in the race and are now out of the race [such as] Mike Huckabee [or] Rick Santorum. All those people could eventually become candidates on the floor," Emineth said.

House Speaker Paul Ryan, who decided not to run for the White House this year, said in a CNBC interview Tuesday he won't categorically rule out accepting the GOP nomination if a deadlocked convention were to turn to him. But on Wednesday, a Ryan spokeswoman said the speaker would not accept a Republican nomination for president at a divided convention.

Democrats experienced the last true brokered presidential convention to go beyond the first ballot in 1952. Republicans came close at their 1976 convention.

"The rules haven't kept up," Haugland said. "The rules are still designed to have a political party choose its nominee at a convention. That's just the way it is. I can't help it. Don't hate me because I love the rules."

Haugland said he sent a letter to each campaign alerting them to a rule change he's proposing, which would allow any candidate who earns at least one delegate during the nominating process to submit his or her name to be nominated at this summer's convention.

If the GOP race continues at the same pace, Trump would likely have a plurality of delegates. So far, he's more than halfway to the 1,237 magic number.

Trump split Tuesday's winner-take-all primaries in Florida and Ohio.

The real estate mogul dominated in Florida over Sen. Marco Rubio, who dropped out of the race after losing his home state.

But Trump lost Ohio to the state's governor, John Kasich. Trump also won Illinois and North Carolina. He held a slim lead over Texas Sen. Ted Cruz in Missouri early Wednesday.

Emineth, also a former chairman of the North Dakota Republican Party, told "Squawk Box" in the same interview that he's concerned about party officials pulling "some shenanigan."

"You have groups of people who are going to try to take over the rules committee," he warned. "[That] could totally change everything, and mess things up with the delegates. And people across the country will be very frustrated."

"It's important that the Republican National Committee has transparency on what they're doing [on the rules] going into the convention and what happens in the convention," he continued. That's because of "all the votes that have been cast in caucuses and primaries. Don't disenfranchise those voters. Because at the end of the day, our goal is to beat Hillary Clinton or whoever their [Democratic] nominee is in November."

Emineth said he's worried that frustration would discourage Americans in the general election from voting Republican.

— CNBC's Lori Ann LaRocco contributed to this report.

David https://markethive.com/david-ogden

Donald Trump just hit a critical threshold for the GOP nomination — one that his opponents might not achieve

March 12, 2016 Republican presidential candidate Donald Trump speaks during a campaign event
at the Arvest Bank Theatre at the Midland in Kansas City, Mo. Jabin Botsford/The Washington Post

The Northern Marianas are a collection of 15 islands in the Pacific Ocean, located at about the focal point of the Pacific Rim. It's a U.S. territory, 179 square miles of land — an area smaller than New York City — that happens to jut out above the surface of the water. And on Tuesday morning, before you even woke up, it made Donald Trump the first man to qualify for the Republican presidential nomination.

See, in the Northern Marianas, Tuesday began 14 hours before it began on the East Coast. So its Super Threesday caucus was done overnight, and Trump won all nine delegates. In doing so, the Northern Marianas became the eighth state or territory in which Trump won a majority of the delegates. (The others: South Carolina, Alabama, Georgia, Massachusetts, Tennessee, Hawaii and Mississippi.) And according to the rules of the Republican convention, a candidate must “demonstrate the support of a majority of the delegates from each of eight (8) or more states, severally, prior to the presentation of the name of that candidate for nomination.” No eight states, no nomination.

That's the fabled Rule 40, which governs how the nomination process works, down to the length of time allotted candidates who wish to speak about their nominations. The eight-state thing is in Section B of the rule, and it is a pretty high bar to meet. (The party’s rules count territories as states under Rule 1.) After all, it's not that Trump hasn't won at least eight states; he has. But only in eight (including the Marianas) does he have a majority of delegates. In the others he has won — New Hampshire, Nevada, Arkansas, Vermont, Virginia, Kentucky, Louisiana and Michigan — he has a plurality of delegates. Not good enough.

Notice that we’ve taken 16 states and territories out of play already. There are several more that other candidates have won with a majority of the delegates — Texas (for Ted Cruz), Kansas (Cruz), Maine (Cruz), Puerto Rico (for Marco Rubio), Idaho (Cruz) and D.C. (Rubio) — and more still that other candidates won, but didn't capture most of the delegates. Those are Iowa, Alaska and Oklahoma for Cruz and Minnesota for Rubio. Cruz needs four more and Rubio six more. (Oh and John Kasich, eight more.) And not many states are left.

In theory, then, Trump could be the only candidate to hit the bar before the July convention.

Of course, once the convention arrives, that doesn’t really matter at all.

As former Republican National Committee counsel Ben Ginsberg noted during an appearance on MSNBC last week, Rule 40 is not a hard-and-fast rule for the convention. The convention will have a Rules Committee in which 112 representatives will battle over the final guidelines for eligibility to receive the nomination. Rule 40’s eight-state boundary could become 25 states or two states. In 2012, in fact, the Rules Committee bumped it up from five to eight, which is why that’s where it stands right now. (The rules document notes that it dates from the 2012 convention, with a few updates by the party.)

Aerial view of Saipan Island in the Northern Marianas. (Paul Chesley)

Think of it like an NFL game. As the clock runs out on the voting, we think we know the winner. But before a winner is announced, the referees get to discuss how the rules will be applied. Maybe they decide that what constitutes winning is “most yardage gained by passing” — but that one of the team’s quarterbacks is ineligible for consideration. It’s a ridiculous example, but it’s not entirely inaccurate: The Rules Committee could make the nomination rules into nearly anything it wishes.

That’s not terribly likely, of course, both because there’s value in maintaining the integrity of the process for candidates and because any perception that the scales are being tipped away from Donald Trump probably would result in a very angry group of Trump supporters. But the rules can and probably will change to some degree.

None of this is meant as a slight on the importance of the Northern Marianas, of course. But, then, they’re all asleep right now anyway.

David https://markethive.com/david-ogden

China Warns, Japan Fears And George Soros Freaks Out As Donald Trump Continues End Times Rise To The Top

On his very first day in office, president Donald Trump will send shockwaves around the world, not by doing anything, but just by being. From a prophecy perspective, this will immediately reset the table with every nation hostile to us, and with every nation that has gotten used to pushing around a second-rate America under the Obama reign of terror. For the first time since the reestablishment of Israel in 1948, there will exist the possibility that literally anything can happen. The entire global community is starting to realize that we are on the brink of huge, huge change.

In the last two weeks, Republican frontrunner Donald Trump has won more delegates in primaries and caucuses, even while his opponents have launched new attacks and questions have been raised about his supporters.

“And he changeth the times and the seasons: he removeth kings, and setteth up kings: he giveth wisdom unto the wise, and knowledge to them that know understanding:” Daniel 2:21 (KJV)

My friends, we are indeed living in the end times, and a Donald Trump presidency will be just the ticket. I believe with all my heart that God is getting ready to shake the world and I further believe that He is going to use Donald J. Trump as president to bring it about. Never before, either in my lifetime or in recorded American history, have we witnessed such a strong reaction to a candidate for president of the United States. Never before have so many world leaders chimed in to give an opinion on our election process. Shoot, even NWO puppet master George Soros is running scared and the millions to ‘stop Trump’ have already begun to flow.

Fellow Christians will ask me “how can you vote for Trump?” And I say back to them “are you KIDDING me? If you know and believe Bible prophecy, how could you not vote for Trump?”

On his very first day in office, president Donald Trump will send shockwaves around the world, not by doing anything, but just by being there. From a prophecy perspective, this will immediately reset the table with every nation hostile to us, and with every nation that has gotten used to pushing around a second-rate America under the Obama reign of terror. For the first time since the reestablishment of Israel in 1948, there will exist the possibility that literally anything can happen. The entire global community is starting to realize that we are on the brink of huge, huge change.

Did you read the headlines just today? Take a look:

• Donald Trump’s rise sparks alarm in Japan: As polls open for US primaries in Ohio and Florida, the political elite in Tokyo is starting to confront a disconcerting idea: that their indispensable US ally could actually elect Donald Trump as president. The controversial businessman, now favorite for the Republican nomination, hits Japan regularly in his stump speeches for supposedly unfair trade practices and freeriding on US military protection. “To start with they just thought ‘he’s funny’,” said Masatoshi Honda, a professor of politics at Kinjo University. “But recently they’re starting to worry — what happens if Trump wins?” source
• Trump opens Pandora’s box in US: Donald Trump, front-runner to be the GOP’s candidate for the upcoming US presidential election, encountered a major protest at his campaign event in Chicago on Friday evening. Over a thousand people, both his supporters and opponents engaged in a physical confrontation, which was quelled by police who arrested a number of people

• Soros, Alarmed by Trump, Pours Money into 2016 Race: George Soros has expressed alarm over the past few months at the candidacy of Donald Trump. In a statement last week about a new group he’s funding to increase voting by Latinos and immigrants in the election, he again mentioned the candidate by name. “The intense anti-immigrant and anti-Muslim rhetoric that has been fueled by the Republican primary is deeply offensive,” Soros said in the statement. “There should be consequences for the outrageous statements and proposals that we’ve regularly heard from Trump.”

• Trump breaks 50% in national support for the first time: In the last two weeks, Republican frontrunner Donald Trump has won more delegates in primaries and caucuses, even while his opponents have launched new attacks and questions have been raised about his supporters.  The week’s Economist/YouGov Poll finds Trump still at the top of GOP voters’ preference with a wider lead, while Florida Senator Marco Rubio seems most damaged by the two weeks of attacks and counter-attacks. This is the first time Trump has garnered the support of a majority of Republican primary voters nationwide. YouGov’s February 24-27 survey marked his previous high, at 44% support

As much as I dislike the failed Marxist policies of the Muslim-raised Barack Hussein Obama, I have always said on this website that I believe he became president so God could judge our nation. And He certainly has done that. Taxpayer funding for baby murder, forcing same-sex marriage on America, decimating the power of our military, and the list goes on and on. Now that the United States has been judged, I believe God is going to begin the process of shaking the entire world in preparation of the time of Jacob’s trouble. And America will be the ‘big stick’ He is going to use, with Trump as president.

These are the days of prophecy, there is no hiding place, nowhere to run to. Every night when I look up into the the eastern sky, I see in my mind’s eye the clouds parting, a shofar blaring, and a thunderous “come up hither!” reverberating across the ocean. If the time of Jacob’s trouble really is as close as it looks like it is, then that means that the Pretribulation Rapture, which naturally must come first, is closer still.

So Christian, when you vote, vote for the candidate that seems most likely to be used of God to advance the prophecy timeline. I want to see the God of Abraham, Isaac and Jacob shake this world to its very core, and I want a front row seat when it happens. You students of Bible prophecy will take note that America does not appear anywhere among the named nations of the world. There is no “revival” coming, there is no “kingdom to claim for Jesus” as one of the candidates believe.

“I will greatly rejoice in the LORD, my soul shall be joyful in my God; for he hath clothed me with the garments of salvation, he hath covered me with the robe of righteousness, as a bridegroom decketh himself with ornaments, and as a bride adorneth herself with her jewels.” Isaiah 61:10 (KJV)

It is my contention that the God of the Holy Bible is getting ready to set the entire global community on its ear. Don’t waste your time with politics! Start getting busy going out into the streets, handing out gospel tracts, and preaching the good news of salvation in Jesus Christ.

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJV)

Are YOU ready for what comes next?

originating article is here:
NOW THE END BEGINS

David https://markethive.com/david-ogden

The History of Ted Cruz and his Wife Heidi Cruz

Sen. Ted Cruz (R-Texas) met his wife, Heidi (née Nelson), while working on the George W. Bush presidential campaign of 2000. Heidi Cruz is currently head of the Southwest Region in the Investment Management Division of Goldman, Sachs & Co. and previously worked in the White House for Condoleezza Rice and in New York as an investment banker for J.P. Morgan. Wikipedia listsHeidi Nelson Cruz as an “investment banker” and a “historical member” of the Council on Foreign Relations (CFR).

Heidi Cruz was a member of the CFR-sponsored Independent Task Force on the Future of North America, which was launched in October 2004. The Task Force advocates a greater economic and social integration between Canada, Mexico, and the United States as a North American region.

Comprised of a group of prominent business, political and academic leaders from the U.S., Canada and Mexico, the Task Force was organized and sponsored by the Council on Foreign Relations(U.S.), the Canadian Council of Chief Executives, and the Mexican Council on Foreign Relations. It was co-chaired by former Canadian Deputy Prime Minister and Minister of Finance, John Manley, former Finance Minister of Mexico, Pedro Aspe, and former Governor of Massachusetts and Assistant U.S. Attorney General William F. Weld.

Its main publication is the 70-page Task Force Report #53 entitled, Building a North American Community (May 2005). Heidi Cruz is listed as a member of the Task Force (page 9 of the report inPDF) and described as “an energy investment banker with Merrill Lynch in Houston, Texas” who “served in the Bush White House under Dr. Condoleezza Rice as the Economic Director for the Western Hemisphere at the National Security Council, as the Director of the Latin America Office at the U.S. Treasury Department, and as Special Assistant to Ambassador Robert B. Zoellick, U.S. Trade Representative.”

The Report’s recommendations include (see pp. 7-32 of the Report; pp. 29-54 of the PDF):

1. ESTABLISH A COMMON SECURITY PERIMETER BY 2010

“The governments of Canada, Mexico, and the United States should articulate as their long-term goal a common security perimeter for North America. In particular, the three governments should strive toward a situation in which a terrorist trying to penetrate our borders will have an equally hard time doing so, no matter which country he elects to enter first.”

2. DEVELOP A NORTH AMERICAN BORDER PASS

“The three countries should develop a secure North American Border Pass with biometric identifiers. This document would allow its bearers expedited passage through customs, immigration, and airport security throughout the region.”

3. DEVELOP A UNIFIED NORTH AMERICAN BORDER ACTION PLAN

Specific recommendations under this plan include:

“Harmonize visa and asylum regulations, including convergence of the list of “visa waiver’’ countries;Harmonize entry screening and tracking procedures for people, goods, and vessels (including integration of name-based andbiometric watch lists);By 2010, “Lay the groundwork for the freer flow of people within North America. The three governments should commit themselves to the long-term goal of dramatically diminishing the need for the current intensity of the governments’ physical control of cross-border traffic, travel, and trade within North America. A long-term goal for a North American border action plan should be . . . the elimination of most controls over the temporary movement of these travelers within North America.“

4. LAW ENFORCEMENT AND MILITARY COOPERATION

“Security cooperation among the three countries should also extend to cooperation on counterterrorism and law enforcement, which would include the establishment of a trinational threat intelligence center, the development of trinational ballistics and explosives registration, and joint training for law enforcement officials.”

Note: Now I’m beginning to “get” why U.S. police departments are hiring non-US citizens as officers!

5. SPREAD THE BENEFITS OF ECONOMIC DEVELOPMENT

“NAFTA has transformed Mexico, but it has also deepened and made much more visible the divisions that exist in the country…. The gap in wages has led many Mexicans to travel north in search of higher incomes and better opportunities. For the past three decades, Mexico has been the largest source of legal immigrants to the United States, and Mexican-Americans make increasingly valued and growing contributions to the life of the United States and, through remittances, to their families at home. Mexico is also the leading source of unauthorized migration, with attendant economic and security problems in both countries and untold hardships for Mexican migrants. Over time, the best way to diminish theseproblems is by promoting better economic opportunities in Mexico.”

Note: In other words, more socialist “spread the wealth”!

6. ESTABLISH A SEAMLESS NORTH AMERICAN MARKET FOR TRADE

“With tariff barriers virtually eliminated, and the outlines of a North American economy visible, the time has come to take a more comprehensive approach to strengthening the economic prospects for citizens in all three countries. The first step is to encourage convergence in the most-favored-nation tariff rates each partner charges on imports from outside North America. Next, the governments should reduce the remaining nontariff barriers to the flow of goods and services, and address problems arising from charges of price discrimination and subsidization by competitors in North America. Finally, they should coordinate their approach to unfair trade practices by foreign suppliers to the North American market. The ultimate goal should be to create a seamless market for suppliers and consumers throughout North America.”

7. INCREASE LABOR MOBILITY WITHIN NORTH AMERICA

“To make the most of the impressive pool of skill and talent within North America, the three countries should look beyond the NAFTA visa system. The large volume of undocumented migrants from Mexico within the United States is an urgent matter for those two countries to address. A long-term goal should be to create a ‘North American preference’—new rules thatwould make it much easier for employees to move and for employers to recruit across national boundaries within the continent…. Canada and the United States should consider eliminating restrictions on labor mobility altogether and work toward solutions that, in the long run, could enable the extension of full labor mobility to Mexico as well.”

Specifics on how to create a North American free flow of labor include:

By 2010, streamline immigration and labor mobility rules to “enable citizens of all three countries to work elsewhere in North America with far fewer restrictions than immigrants from other countries.”“Special immigration status should be given to teachers, faculty, and students in the region.”“Move to full labor mobility between Canada and the United States” by “eliminating all remaining barriers to the ability of their citizens to live and work in the other country.”

8. NORTH AMERICAN POLITICAL INSTITUTIONS

The Task Force recommends the following North American regional political institutions be established:

An annual North American summit meeting.A North American Advisory Council.A North American Inter-Parliamentary Group to meet every other year.

In the last part of the Task Force’s report, “Additional and Dissenting Views,” Heidi S. Cruz wrote (pp. 33-34):

“I support the Task Force report and its recommendations aimed at building a safer and more prosperous North America. Economic prosperity and a world safe from terrorism and other security threats are no doubt inextricably linked. While governments play an invaluable role in both regards, we must emphasize the imperative that economic investment be led and perpetuated by the private sector. There is no force proven like the market for aligning incentives, sourcing capital, and producing results like financial markets and profit-making businesses. This is simply necessary to sustain a higher living standard for the poorest among us—truly the measure of our success. As such, investment funds and financing mechanisms should be deemed attractive instruments by those committing the capital and should only be developed in conjunction with market participants.”

Now you know why, despite his blustering against Obama’s executive amnesty for millions of illegal aliens in this country, on March 27, 2015, Ted Cruz indicated he “remains open to a path to legal status for undocumented workers.”

Born in Canada of an American citizen mother and a Cuban father, Ted Cruz held dual Canadian-U.S. citizenship. But it was only when the Dallas Morning News in August 2013 pointed out his dual citizenship that Cruz finally applied to renounce his Canadian citizenship — which meant that in 2012 when Cruz had run for and was elected a U.S. senator, he was a Canadian citizen. On May 14, 2014, Cruz finally ceased being a citizen of Canada. See “Republican Sen. Ted Cruz announces presidential campaign, but is he eligible?

David https://markethive.com/david-ogden

House declares ISIS committing genocide against Christians, other minorities

President Barack Obama has spent almost two full terms in the White House, all the while being hostile to Christians and refusing to call the enemy by their name: “Islamic terrorists.”

Obama is frozen by political correctness and a far-left ideology which has made America – and the rest of the world – less safe. The Islamic State (ISIS) is growing stronger by the day, and Islamic radicals continue to terrorize the civilized world.

But now, the U.S. House just did something extraordinary! With a unanimous vote of 383-0, they passed a resolution that declares ISIS is committing “genocide against Christians and other religious minorities.” This puts tremendous pressure on the Obama White House to do something ahead of the House’s deadline for action (March 17)!

“When ISIS systematically targets Christians, Yezidis, and other ethnic and religious minorities for extermination, this is not only a grave injustice—it is a threat to civilization itself,” Rep. Jeff Fortenberry, R-Neb., said in a statement. “We must call the violence by its proper name: genocide.”

The resolution was voted on ahead of a congressionally mandated March 17 deadline for Secretary of State John Kerry and the White House to make a decision on whether to make such a declaration. The measure is an effort to force the administration’s hand on the issue, as the administration has so far declined to take an official position.

Via Fox News

As Speaker Paul Ryan (R-WI) said in a statement, “What is happening in Iraq and Syria is a deliberate, systematic targeting of religious and ethnic minorities. Today, the House unanimously voted to call ISIS’s atrocities what they are: a genocide. We also will continue to offer our prayers for the persecuted.”

And The Christian Family Research Council applauded the decision:

“President Obama keeps talking about ‘rising above ideology and partisanship.’ Maybe it’s time he took his own advice. More than 200 Democrats and Republicans cosponsored this House resolution addressing an issue it shouldn’t have to: the genocide in the Middle East. If the Obama administration were as ‘appalled,’ ‘horrified,’ and ‘concerned’ about the annihilation of Christians as the White House says it is, Congressman Jeff Fortenberry (R-Nebr.) wouldn’t have had to take the unusual step of addressing the crisis before the president does so.

It will be fascinating to see if Obama mentions this in his weekly address. Congress rarely agrees on any topic, but it’s clear they are united against Islamic terrorism and they aren’t happy at Obama’s weakness on foreign policy.

Christians Face Middle East Extinction

Do you agree with Congress that it’s time to stop Christian genocide committed by ISIS? Please leave us a comment (below) and tell us.

David https://markethive.com/david-ogden

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.

WATCH THE VIDEO BELOW

But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:

Outbound marketing is buying attention, cold- calling,
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.

Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.  (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.

Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

Thomas Prendergast
CMO Markethive, Inc.

David https://markethive.com/david-ogden