How To Determine Actual Unique Visitors Via Alexa

How To Determine Actual Unique Visitors Via Alexa

What Is A Unique Visitor?

Unique visitors is a fundamental metric of web analytics that is traditionally used to measure the overall level of traffic to a site. Because it counts the number of unique people that visit a site in a given time, it gives a better sense of a site’s true audience size. That means unique visitors is an excellent tool for market share analysis and benchmarking to evaluate how a site can improve. It also demonstrates merit when securing potential advertisers and investors, as a representation of a site’s impressionable audience size. Finally, it’s a great indicator for determining sales leads. In all, unique visitors is a universal metric that rounds out the total competitive analytics suite.

 

How Is A Unique Visitor Determined?

In order to understand why Alexa ranking is important, you need to know how it is calculated in the first place. Alexa uses two metrics while deciding the ranking of a website – the number of page views and the number of unique visitors – over a period of three months. Page views refer to the number of times your website’s URL is viewed by users. 

Alexa calculates your website’s ranking based on the traffic received from a particular subset of users – those who have Alexa toolbar installed and those who have browser extensions and plug-ins installed. Each time a user visits your website, the toolbar, extension, or plug-in sends the information to the Alexa server, which records the user’s IP and the pages he or she visits. The information collected over a span of three months is then analyzed to determine your website’s ranking.

 

What's The Difference Between Unique Visitors And Visits?

Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit. Visits refer to the number of times a site is visited, no matter how many visitors make up those visits.

Is Alexa Rank Important?

It is one of the factors that determine your Google page rank. Higher ranked websites are indexed by Google bots regularly, which makes search engine optimization easier. Alexa ranking is considered a relevant and important metric by many webmasters as well as users. It is not uncommon for users to take a look at your Alexa ranking and rating before deciding if your website is safe and trustworthy enough to buy from. 

 It serves as a valuable metric to indicate your website’s popularity. It also serves a comparative tool, as you can compare your website with that of your competitors and see how well you are doing in terms of traffic and popularity as it allows the user to view links to external, relevant websites

It is also one of the factors that advertisers consider to determine the marketing potential of your website. Websites with high Alexa ranking generally tend to be more profitable and attract more advertisers. It also helps to assess your website’s total monetary value.

 

What Is A good Alexa Rank?

With Alexa, the smaller the number, the more popular your website is. Websites that are relatively popular and get a decent amount of traffic regularly have an Alexa ranking of 50,000 to 100,000. If your website’s ranking is higher than 100,000, you need to optimize and market it better to bring it down as much as possible. If your ranking is lower than 50,000, it means your website attracts a large amount of traffic regularly.

 

How To Increase Alexa Rank Quickly?

Alexa Ranking has been in operation for over 2 decades now and is the best-known metric for ranking websites. This is the first thing I look at when I visit a site. Alexa tracks stats for everyone who has the Alexa toolbar installed on their browser. 

 

  • You can download Alexa toolbar from their website. It is one of the baby steps which needs to be taken to increase Alexa page rank. The Alexa toolbar works by sending data to the Alexa server for each website when someone visits. If you’re regularly visiting your blog you’ll instantly see your website go higher up in Alexa rankings

  • Embed the Alexa rank widget on your website and watch how people start clicking on it. Every time a click is registered, your website goes higher and higher in the rankings. The more visitors your website has, increases the number of hits it will get. 

 

How to install Alexa Widget – Copy below HTML code and paste your website. All you need to do is replace markethive.com with your website domain name and put the complete code at the place on your blog where you want to show your Alexa widget.

<center><a href="http://www.alexa.com/siteinfo/markethive.com"><script type="text/javascript" src="https://xslt.alexa.com/site_stats/js/s/a?url=markethive.com"></script></a></center>
 

  • Publishing unique and quality content is a crucial part of retaining visitors on your blog. It’s not only important to get new visitors. Giving people a reason to come back and visit your website is what is going to give you a good boost in increasing Alexa rank. Also, share your content on Social Media. Just about everyone is active on the internet through social media. Also, submit to other sites such as Dig, Reddit, Delicious, Stumbleupon, and Tumbler, etc. 

  • Build more Backlinks to your site. At Markethive, there is a Backlinking tool with which you can very easily increase Alexa ranking. When a webpage links to any other page, it’s called a backlink. Backlinks are a major metric for the ranking of a webpage. A page with a lot of backlinks tends to rank higher on all major search engines.

 

 

  • Build Backlinking through guest posts. Guest posts create more backlinks which will in turn work as an Alexa rank booster. The one non-negotiable thing you should have for guest-posting is this. The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end). Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.

 

It is good practice to know why Alexa ranking is important, how to determine unique visitors and why your website needs it. The tips above will ultimately help you to achieve a lower Alexa ranking to your website. Start by downloading the toolbar, find out your ranking, and display it on your home page proudly.

 

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Deb Williams
Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

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7 Steps to Increase Your Alexa Rank

For starters, let’s quickly explain what Alexa rank is and why it’s important.

What is Alexa Rank?

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Alexa rank is a global estimation of your website’s daily traffic. Alexa determines its ranking with a downloadable toolbar that tracks visits to your website. It’s a rough estimate of your website’s popularity online. Alexa rank is calculated using a combination of daily average visitors and pageviews over a 3 month span.

Currently, Google is the top rated Alexa website so it’s a pretty good indicator of website traffic.

Why is Alexa ranking important?

Here’s a couple reasons why you should pay attention to your Alexa rankings:

  • Increases social proof for your website.
  • Attracts advertisers and encourages them to spend more money buying ad slots on your website
  • Lists you higher up in directories and lists that rate websites based on Alexa rank
  • Increases your backlinks because lots of bloggers create top 100 lists based on Alexa rating
  • Helps you notice traffic spikes when your content goes viral

Sometimes, a high Alexa rank will open A LOT of doors for you and soon you will have people begging you to post their content, advertise their products/services or help you make more money through joint ventures.

7 Steps to Increase Your Alexa Rank

Ok, great! You probably are wondering how to improve your Alexa ratings quickly and easily. There’s lots of widgets, traffic exchanges, viral techniques and tips to increase Alexa rank but some are better than others. I’m going to show you exactly step by step how to boost your Alexa rank quickly.

Step 1: Install the Alexa Toolbar on your Web Browser

The Alexa toolbar tracks visitors and pageviews for every ranked website. Download the toolbar and Alexa will start tracking every website you visit.

Your Alexa rank will increase because you must visit your website often to write new content, make changes and respond to comments. This is the quickest way to boost Alexa rank for free.

Step 2: Add the Alexa Widget to Your Website

Not every visitor to your site will have the toolbar installed, but you can overcome this by adding the Alexa widget to your website.

Simply grab the code here or install the Alexa Rank Plugin if you use WordPress.

Step 3: Update Your Website Regularly

You need lots of repeat traffic to improve Alexa rankings so update your website on a regular basis. Weekly is the bare minimum while daily or even multiple times a day is best.

Everytime you make a new webpage, it’s like a new pathway to your website. The more pathways you have, the more changes someone will find your content useful and helpful.

Regular updates also increase search engine traffic, too. SEO is a great way to increase Alexa rank as well as overall visitors to your site.

Step 4: Buy Alexa Traffic

Check out this Fiverr gig for increasing Alexa rank. $5 is enough will boost your Alexa rankings fast enough to get you under the 1 million mark. If you want to improve Alexa rank even more, try a premium service like YourAlexaRank.

Step 5: Join AlexaBoostup

Next, you want a passive way to get real traffic to boost your Alexa rating over time. Sign up with Alexa Boostup and you can drive over 2,000 Alexa hits to any website for just $2.

There’s also a free traffic exchange option that requires you to keep a window open on your computer. If you don’t have the funds, then opt for the free option. I prefer fast results so just spend the $2.

Step 6: Create a Facebook Page and Optimize Your Website for Facebook Sharing

Facebook is the #1 social media referring website so you need to focus your efforts on driving lots of Facebook Traffic. If your content goes viral, you can get thousands of visitors for literally no cost. Add a social media plugin to your website or add the Facebook share button manually if you don’t use WordPress. You will see a big increase in Alexa rank and overall traffic once you get your Facebook page setup and start sharing your content on the world’s largest social network.

Step 7: Focus Your Efforts on Viral Content

After you implement these 6 steps, you will see a HUGE Alexa rank improvement in just a few days. But to go from top 100,000 to top 1,000, you need to focus your time on creating viral content or outsourcing content creation to a skilled writer or video editor.

Viral content is emotional, engaging content that you can’t help but talk about and share with your friends. Videos, infographics, stories, images and How to articles are great examples of viral content.

About The AuthorTarik is an SEO expert & internet marketer who operates several websites in various online niches. Ask about his SEO Services or contact Tarik.

Get the Toolbar Here:

David https://markethive.com/david-ogden

Why Alexa for SEO success

The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".

Google Uses Alexa’s Information For Ranking and Indexing!

So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.

It’s simple. The Alexa  toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank web sites. Not only does Alexa use this information for determining where people surf on the web but so does google. Let me repeat that fact so it sinks in:

Google Uses Alexa’s Information For Ranking and Indexing!

Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the googlebot has already come by without any inbound links!

Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.

Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).

If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.

That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.

Alexa’s Toolbar is a Great POWERFUL SEO tool.

Just a reminder to make sure you have the Alexa tool bar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plug in for Internet Marketers.

Install Alexa Tool Bar

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David https://markethive.com/david-ogden