Ripple Price Surges 84% In A Day To New Record High. Is XRP The Next Crypto Rocket ‘To The Moon’?

Ripple Price Surges 84% In A Day To New Record High. Is XRP The Next Crypto Rocket 'To The Moon'?

Ripple seizes the #4 spot with $18B market cap.

Alongside major developments in Bitcoin, Litecoin, and Ethereum, other altcoins are beginning to gain traction in the broader eye. One such coin is Ripple (XRP), a cryptocurrency known for its connection with the banking world. 24 hours ago, the price of XRP was $0.27. Earlier this morning (PST), it hit $0.51—an increase of 84 percent. At the time of this writing the price is $0.46 (CoinMarketCap).

What you need to know about Ripple

Alongside its cryptocurrency, Ripple operates as a payment network called RippleNet. The goal of the platform is to optimize easy transfer of funds—to almost any other currency or cryptocurrency in the world in 4 seconds. Ripple is working with banks and financial institutions to become the premier cryptocurrency of record, offering a quick, cost-effective way to transfer funds globally. For example, if you wanted to send your friend in Italy $50, you could trade for $50 worth of XRP, and they could quickly trade that out for Euros.

So why has XRP gone up so quickly?

The increased activity in Bitcoin following Cboe launching bitcoin futures trading on Dec. 10, is generating more activity around the entire cryptocurrency world. As the #4 (and occasionally #5 when Litecoin surpassed it) cryptocurrency, of course Ripple has felt the, well, ripple effect. Another explanation is that as the Bitcoin craze cools off, more people are trading for Ripple—which some see as a more stable asset.

"I think that markets view XRP as a very stable digital asset, so they feel safe parking funds in XRP when they exit other assets. If someone wants to get out of BTC, but doesn't want to necessarily move into fiat, he or she moves the value into XRP," said Miguel Vias, head of XRP markets at Ripple in an interview with Coindesk. Especially as network speeds lag and transaction fees soar on Bitcoin, Ripple may be an appealing trading alternative with its super-fast speeds.

AMEX Partnership

Unlike many cryptocurrencies, whose ethos moves away from traditional banking and financial institutions, Ripple seeks to use the new technology to optimize how money is moved. To that end, a recently announced partnership with American Express could be driving buzz around XRP. Ripple will be working with AMEX to "solve liquidity shortfalls in remittances by offering instant blockchain-based payments."

"American Express has a long history of integrating new technologies…,” said American Express Chief Information Officer Marc Gordon, in a statement. “This collaboration with Ripple and Santander represents the next step forward on our blockchain journey, evolving the way we move money around the world.” Another explanation is that as the Bitcoin craze cools off, more people are trading for Ripple—which some see as a more stable asset.

"I think that markets view XRP as a very stable digital asset, so they feel safe parking funds in XRP when they exit other assets. If someone wants to get out of BTC, but doesn't want to necessarily move into fiat, he or she moves the value into XRP," said Miguel Vias, head of XRP markets at Ripple in an interview with Coindesk. Especially as network speeds lag and transaction fees soar on Bitcoin, Ripple may be an appealing trading alternative with its super-fast speeds.

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

2018: Another Growth Year for Blockchain

2018:
Another Growth Year for Blockchain

2017 was a year of tremendous growth for blockchain,

though not in the expected ways. At the beginning of this year, I and others predicted that 2017 would be the year that blockchain moved from proof-of-concepts into production. We did see some notable successes in this regard. Ripple became a fully operational platform with over 100 members and payment volumes in the billions, and industries began to form blockchain business networks, for example, the Digital Trade Chain consortium (DTC) in trade finance. But overall, I expected to see more "go lives" than we did. On the other hand, I don't think anyone expected the unprecedented growth in the market capitalization of cryptocurrencies or the related ICO boom.

So, what will the new year bring?

Despite the obvious perils in making predictions, I feel confident that, among other things, we will see

the following:

  • Blockchain solutions will continue to come into production as the "low-hanging fruit" are addressed.
  • Cryptocurrencies will continue to grow, fueled by traditional asset management players and techniques.
  • Companies will focus on changing business models as blockchain begins to transform market structures.
  • New ecosystems with smart contract technology will arise as integration platforms between existing industries.
  • The ICO will become "professionalized" and morph into IPO 2.0.
  • Scalability and performance of blockchains will become a critical issue, and there will be interesting new approaches
  • People will increasingly recognize that local blockchain ecosystems are a critical success factor.

Now, let's unpack the details.

Low-hanging fruit

Although it was quieter than expected this year, I believe we will continue to see blockchain solutions come into production as enterprises address the "low-hanging fruit" by digitizing businesses and use cases where blockchain can make the most impact. In fintech, the two most promising use cases remain payments (where there are $50–60 billion of potential savings to be had) and trade finance (which stands to save some $15 billion).

As we saw payments do in 2017, I expect we will see trade finance begin to go live on blockchain in 2018. In payments, momentum will pick up and volumes will increase as larger banks, including correspondent banks, get into the act. These players will be tempted by the advantages blockchain brings in terms of real-time processing, lower risk profiles, lower costs and transparency. Blockchain can serve as a stick as well as a carrot, simply by proving that there are better alternatives to the status quo in many industries. We can imagine, as an example, that blockchain has had a hand to play in the European Banking Authority's EU-wide transparency exercises.

We were all somewhat surprised – if pleasantly so – by how well cryptocurrencies did in 2017 as a speculative asset. Indeed, growth was spectacular, with the asset class rising from $14 billion in December 2016 to over $450 billion in December 2017 in terms of market capitalization. I think this growth will continue to be fueled by traditional asset management approaches, including bitcoin futures, crypto hedge funds and the like, all of which will increase the demand for cryptocurrencies and tokens.

New business models

As blockchain continues to change market structures, companies will increasingly focus on changing business models. In a world where middlemen are becoming obsolete, companies will have to learn to stop thinking in silos and be more open to becoming partners in ecosystems or on broader platforms. That, in turn, means deciding what kinds of business models they want – whether it's platform plays, product plays, omni-channel strategies, and so on. These discussions will become multi-dimensional, encompassing both existing services and, increasingly, the new kinds of services that blockchain enables – particularly as blockchain combines with IoT and AI to create new kinds of marketplaces where industry silos come down in favor of broad, horizontal structures.

One of the most satisfying parts of 2017 for me was being able to see this start to happen close-hand among some of the companies I have the privilege to work with. Deon Digital has partnered with Mercedes Benz to develop a new operating system that will help break down silos in the mobility space. Skycell is a good example of IoT and blockchain opening up the pharmaceutical supply chain to embrace payments, invoicing and insurance. TEND is rethinking investment management by creating a Sharing Economy 2.0 for high-value assets.

One space I think we should keep a particular eye on in 2018 is the fund industry, where firms like Melonport are using blockchain to rethink asset management. I think we will see more of this, and that the fund industry will start to be significantly disrupted next year. This will start with the management of crypto assets, but over time we will see traditional assets increasingly being tokenized, migrated onto blockchains and managed on-chain.

The morphing of ICOs

With startups raising over $3.5 billion in ICOs, 2017 was clearly the year of the token launch. To me, though, the ICO boom is significant, not necessarily because of the amounts raised, but because we are seeing the beginnings of the democratization of venture capital. And though the concept had a great 2017, change will come to the world of ICOs in 2018 as more traditional players get involved.

Over the next 12-18 months, I expect people with experience and expertise in the IPO world will embrace tokenization as a technical platform, and the whole business will be professionalized, with book building, pricing, startup evaluation and so on happening more along traditional lines. As we've already begun to see, it will be harder to get funding simply on the back of a white paper. Investors will demand sound business plans and high levels of transparency, with all that entails.

Scalability and ecosystems

One of the key challenges of existing blockchain technology is scale and performance. I predict that next year we will see alternatives to current blockchain technologies that will be more scalable, faster and minimize energy consumption. IOTA, which has gained a lot of traction lately, is, I think, a project to watch in this regard. I also believe people will increasingly find that local blockchain ecosystems, where critical services are co-located in one geographical area, are critical success factors for blockchain projects. This is certainly what we see in the "Crypto Valley" in Switzerland. As the President of the Crypto Valley Association, I hope readers will forgive me for predicting – or at the least, pitching for – the continued success of Switzerland as a blockchain ecosystem.

Crypto Valley has a high concentration of all the services blockchain projects will need to raise money and set up shop, including legal, advisory, tax, accounting, smart contract platforms, KYC/AML utilities and marketing expertise. This coupled with Switzerland’s other advantages, from its state-of-the-art infrastructure to its highly skilled workforce, will, in my opinion, mean it should remain a great draw for blockchain companies – in the new year and hopefully for many years to come.

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

 

David https://markethive.com/david-ogden

Blockchain’s Big Year: Competitive Job Market Grows More Than 200%

Blockchain's Big Year:
Competitive Job Market Grows
More Than 200%

The number of blockchain jobs posted in the U.S.

this year has seen a dramatic increase, according to data provided to CoinDesk from one of the largest jobs sites. The just-published statistics from Indeed.com indicate that, since last December, that number has increased by 207 percent. Even more dramatically, the number of blockchain jobs has increased 631 percent since November 2015. Showing how hot cryptocurrency has become this year after being generally overshadowed by blockchain in 2016, 15 out of the 18 most popular industry jobs specifically mentioned "cryptocurrency" in the description.

Moreover, when seen as a percentage of the site's total number of job postings, the blockchain industry overall increased from only a few jobs per million to roughly 30 jobs per million, showing a slight increase relative to the overall available positions on the site. While many industry observers likely didn't need the numbers to know the blockchain industry has grown massively over the course of the last year, the quantification is interesting, especially as it relates to the divergence in the number of jobs searched compared to the number of jobs posted.

At the beginning of this year, the number of jobs searched neared parity with number of jobs posted, at about 20 searches each per million, according to the chart below, also provided by Indeed. Then, over the course of this year, the frequency of blockchain jobs searched increased by five times to almost 100 blockchain jobs searches per million. This combination of explosive blockchain jobs growth and the interest of jobs seekers has created a tumultuous environment, where the leading employers are duking it out over top-notch talent.

Vice president of product at Indeed.com, Terence Chiu said:

"While the number of opportunities and searches are still quite small, Indeed data shows that companies are increasingly seeking experts to focus on this new technology – and job seekers have been quick to react."
 

Not just technicians

While nearly all the jobs on Indeed.com were technical in nature, not all employers are after developers or engineers. This year also marked the birth of the Crypto Jobs List website, dedicated exclusively to crypto industry jobs. Launching in September with the promise to not scrape job postings from other sites, and instead only to publish original opportunities, the site has discovered a niche in the non-technical side of the industry.

With an average of two job postings per day, the site has listed 90 blockchain jobs so far, with about 20 more currently being "curated" for possible inclusion. Among those that have been posted are positions for writers, traders, marketers and lawyers. The site's founder and director of growth, Raman Shalupau, described the diverse demand,

saying:

"Even though demand for Solidity smart contracts engineers and core engineers is through the roof, there are plenty positions that are accessible for non-technical people."

As an example of this diversity, one of the largest industry employers, Deloitte, currently employs about 800 people across its various blockchain efforts, but only 400 of those are either blockchain developers or architects, according to numbers provided to CoinDesk. The other half of those jobs include positions such as business analysts, strategy and technology consultants, and tax and accounting experts. An estimated 75 percent of all blockchain jobs result from cross-training existing employees – an increasingly popular trend, according to Eric Piscini, a Deloitte principal who oversees much of the firm's blockchain work.

"Every morning when I wake up the first thing I think about is, where can I find more people to join the team?" he said. In addition to cross-training employees, Deloitte hires many of its staff from educational institutions and is one of the largest posters of jobs in the provided Indeed.com data.

The top employers

But it's not just the types of opportunities that differ greatly from job site to job site. It's also the types of employers. On Crypto Jobs List, the top three biggest blockchain employers are interoperable smart contracts startup Wanchain, ethereum client software startup Parity Technologies and asset management startup Cindicator. On the flip side, Indeed.com appears more attractive to legacy firms, with industry mainstays like Deloitte and JPMorgan, as well as interesting newbies including eBay, ESPN and Uber using the premium Indeed Prime service to actively seek out candidates. CoinDesk also reached out to several other large blockchain companies to get an idea of how employment numbers have changed.

Distributed ledger consortium R3, which earlier this year raised $107 million in venture capital, has grown its staff from 30 in early 2016, to 90 at the beginning of 2017, and as high as 150 today, according to the consortium's head of global talent, Simon Clarke. Clarke said R3 has had to become more competitive with its compensation packages, while focusing on creating a culture that encourages employees to stick around. "It's no secret that blockchain expertise is in huge demand right now," said Clarke. "Firms are fighting to hire the best talent, and candidates are able to be incredibly picky about the role they ultimately choose."

Computing giant IBM said that other large enterprises aren't the biggest threat in attracting talent. According to the firm's vice president of people and culture, Mike Schade, it's rather the blockchain startups that are most attractive to job seekers. Since the beginning of the year, IBM has grown the number of blockchain-focused employees it has from 400 to 1,500, primarily by giving those employees access to its biggest clients (whereas startups generally offer equity in the company). Yet, if that doesn't work, Schade said the tech giant works to keep friendly relations with even former blockchain employees, in case the startup life doesn't work out. "We keep in touch with them closely,"

A new kind of employee

Beyond just changing the relationship these companies keep with former employees, blockchain technology is also changing the nature of employment itself, according to Andrew Keys, an early employee of ethereum startup incubator ConsenSys. Formerly the head of global business development for the firm, Keys is himself as an example of the evolving arrangements that are helping change what it means to be an employee. Keys is now the co-founder of ConsenSys Capital, which is just one of more than 25 so-called "spokes" of ConsenSys as a larger company. Each spoke has its own founder, who interacts with the corporate hub in his or her own way.

But along with their job titles, Keys and other employees identify as "members" of ConsenSys, an allusion to their varying vested interests in the company's success. The company, which grew from about 100 employees in January to about 470 today, offers a spectrum of compensation arrangements, including varying degrees of equity, salary, token distribution arrangements and other affiliations. "We're blurring the lines of what employer-employee relationships are," Keys told CoinDesk.

Threat to jobs?

In the end, though, the total number of blockchain jobs in the economy will likely be more difficult to calculate than any other profession, as will their impact on other jobs. While jobs numbers are always an estimate, blockchain roles in particular will likely always be tough to quantify due to the pseudonymous or anonymous nature of many in the industry. That's not the only reason why the impact of blockchain on the jobs market could prove difficult to calculate, though. The often touted "increased efficiency" achieved by a shared, distributed ledger has increasingly become a widely used euphemism for cutting jobs.

Earlier this year, Digital Asset Holdings founder Blythe Masters warned that there was no guarantee blockchain would be a net win for the jobs industry. Echoing that sentiment is Mizuho Bank senior digital strategist working with blockchain, Ikuma Ueno. Following an address Ueno gave at banking conference Sibos earlier this year, he argued in interview with CoinDesk that employers might eventually have a responsibility to retrain the employees that blockchain makes irrelevant – if they can. "It's always hard to tear off the people who have been dedicated to that service for 25 or 30 years, and then tell them to do sales. It's not going to work," he said,

concluding:

"But that must be taken into consideration when you are trying to do new approaches."

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

Cryptocurrency Scammers Took At Least $1.7 Million From Canadians Last Year

Cryptocurrency Scammers Took At Least $1.7 Million From Canadians Last Year

Cryptocurrency scams doubled from 2016.

Digital currencies like Bitcoin and Ethereum

have become incredibly valuable in a very short period of time; in the last 12 months, one bitcoin went from being worth $700 USD to over $16,000 at the time of writing. Perhaps unsurprisingly, this has made cryptocurrencies—and the people who own them— more attractive targets for criminals.

To see a concrete example of this trend, you only have to look to Canada. In 2017, scams involving cryptocurrencies doubled from the previous year, according to the Canadian Anti-Fraud Centre, the Canadian Press reported on Monday. The total amount of fiat money stolen from Canadians through cryptocurrency scams in 2017 was $1.7 million CAD ($1.3 million USD), the anti-fraud agency reported. And, presumably, that's just what victims reported to the agency. This year’s cryptocurrency crime numbers are five-fold greater than in 2015.

Canada has seen some high-profile cryptocurrency scams this year. A Quebec-based Ethereum startup called PlexCoin collected nearly $15 million USD from unsuspecting victims before the scheme came under fire from Canadian and US finance regulators. Last week, PlexCoin’s CEO was sentenced to two months in jail by a Quebec court.

Cryptocurrency scams are really a dime a dozen these days, with criminals even going so far as to set up entirely legitimate-looking websites with real, and helpful usability guides—but all the links are fakes that steal digital coins or user information. It makes sense, since digital currencies are extremely valuable, but can also be irretrievably lost with the push of a button. It’s a perfect storm.

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

Zcash Sets Roadmap for Blockchain

Zcash Sets Roadmap for Blockchain

The zcash development team is planning a series of network upgrades

for next year, according to a roadmap published today. Writing on the zcash blog, co-founder Zooko Wilcox and CTO Nathan Wilcox detailed two milestone upgrades – "Overwinter" and "Sapling" – the latter of which was discussed in a roadmap update earlier this year. According to the post, the goal of next year's upgrades is to "further upgrade zcash's performance, security, and usability."

The first update, Overwinter, is scheduled to go live in June 2018. Per the post, that upgrade is focused on "making itself and future network upgrades safer for users, even in the case of governance contention." Though light on detail at present, the Wilcoxes said that future details about the update would be released in a future blog post. The second one, set to take place in September, is centered around its "Sapling" protocol, which is aimed at boosting the capability of the cryptocurrency's privacy-oriented shielded transactions.

The two wrote:

"Sapling will activate the Sapling protocol update, bringing orders of magnitude improvements in both time and memory to shielded transactions, making mobile wallet support feasible. Additionally, Sapling will rely on the Powers of Tau open-participation parameter setup, largely mitigating concerns about the parameter setup risks for zkSNARK applications (including other applications outside of Zcash)."

The post concludes by suggesting that other upgrades may be in the offing, including functionality for smart contracts and research into the proof-of-stake algorithm. "Possibilities include scalability improvements to allow practically unlimited numbers of transactions, novel consensus algorithms such as Proof-of-Stake, and private and scalable smart contracts," they wrote.

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

Apple Patent Filing Hints at Blockchain Use/Australian Exchanges Now Required to Register with AML Regulatory Body

Apple Patent Filing Hints
at Blockchain Use

Apple has recently submitted a new patent application

that uses Blockchain within a prospective system for creating and verifying timestamps. Based on the public application to US Patent and Trademark Office on Thursday where Blockchain technology was used to certify timestamps as a program combined with Public Key Infrastructure (PKI) tools. Apple's application describes three possible methods for establishing timestamps, with one of these scenarios centering on a Blockchain platform. There is a use case in question where data stored involves tying a piece of information to a particular transaction on a Blockchain, establishing the state of that data at a particular point in time.

The program would generate a block containing a timestamp, with every subsequent block being added as miners verify each transaction conducted on the chain. This system is part of what Apple is calling a "multi-check architecture," meaning that another system would confirm the timestamp after the block is generated but before it is added to the chain. Like other established institutions, Apple believes in the power of Blockchain technology and its benefits.

Apple has seen the benefits of how the transactions are verified and approved by consensus among participants in the network, making fraud more difficult. The technology operates on a distributed rather than centralized platform, with each participant having access to exactly the same ledger records, allowing participants to enter or leave at will and providing resilience against attacks. According to the application, using a decentralized ledger to store timestamps has two main benefits – it can propel the time to maintain permanent and can have a protected from corruption if a single node is compromised by malicious actors.

Australian Exchanges Now Required to Register with AML Regulatory Body

The Australian government has implemented a law

mandating Bitcoin exchanges operating in the country to register with the anti-money laundering agency Australian Transaction Reports and Analysis Centre (AUSTRAC). The move is aimed at imposing restrictions on digital currencies, particularly Bitcoin, due to their continuous growth and adoption in the mainstream financial sector. The bill was first filed with the Australian parliament in August 2017 with an aim to fight the threat of financial crime in the country. The country’s parliamentarians felt that there was a need to do this after the discovery that one of the major banks, Commonwealth Bank, has violated laws related to money laundering.

The filing of the bill was also driven by the report of the Financial Action Task Force, which stated that the existing laws to combat money laundering have serious flaws and should be amended to eliminate loopholes. Under the new law,the AUSTRAC is empowered to monitor the activities of all virtual currency exchanges operating in Australia’s jurisdiction. The main aim of the monitoring is to ensure that financial transactions are not related to money laundering or terrorism. The law mandates that virtual currencies will receive the same treatment as physical cash in a bank with regards to money laundering and transactions suspected to be supportive of terrorism.

The directive also requires businesses offering cryptocurrency exchange services to verify their customers’ identities, keep a record of transactions and report any threshold transactions or suspicious deals. A threshold transaction is the transfer of virtual currencies worth AUD10,000 or more. The new regulation also imposes both jail time and fines to any company found guilty of operating unregistered cryptocurrency exchanges. The penalty for unregistered exchanges starts with a two year jail term and/or a fine of $105,000, while violators of more serious offenses could face a fine of $2.1 mln for corporations and $420,000 for individuals.

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

David https://markethive.com/david-ogden

Australia’s CommBank Plans to Issue a Bond on the Blockchain

Australia's CommBank Plans to Issue a Bond on the Blockchain

The Commonwealth Bank of Australia has revealed a plan

to issue a bond over a blockchain system, possibly as soon as next year. Though few details were revealed, Sophie Gilder, CommBank's head of blockchain, said that the bond would be transferred and paid for over a blockchain-based system in collaboration with an unnamed major world issuer, according to ZDNet report.

In comments made during the GMIC Sydney conference Tuesday, Gilder said that bank has been exploring blockchain use cases for more than four years and has completed 25 proofs-of-concept and trials aimed to address real-world business issues. CommBank, she continued, is eyeing the technology for equities, bonds, syndicated loans and other applications where it considers there are high levels of "friction."

Gilder stated:

"We think the platform we have built can make this more efficient."

Earlier this year, as reported by CoinDesk, CommBank announced that it is developing a blockchain-based system for the sale of government bonds. The concept was tested by the Queensland Treasury Corporation, which acts as the Australian state’s central financing authority. Other institutions are also moving to adopt blockchain technology for bond issuance.

This October, Russia's National Securities Depository said it had issued its first-ever live bond using blockchain. The financial instrument, a $10-million bond for shares in Russian telecom giant MegaFon, used smart contracts and the open-source Hyperledger Fabric blockchain. And, in late 2016, French bank BNP also announced that it was exploring the technology for use in distributing instruments known as "mini-bonds."

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-461

David https://markethive.com/david-ogden

How Blockchain Is Restoring Value And Transparency In Online Search

How Blockchain Is Restoring Value And Transparency In Online Search

In today’s digital age, the timely retrieval of information

is critical to human functioning. This reality means millions, even billions, of users coalescing around internet search. Information dependency has created an impossibly rich online concentration of potential prospects. Businesses cannot ignore search engine marketing and digital advertising. They have to be where people are.

Now, the primary objective of a search engine is simple: deliver trustworthy, authoritative and timely information in response to a query. As searchers query, click and learn, they naturally interact with businesses. These interactions can be enriching to both sides. Consumers want answers to questions, while businesses want to provide solutions to problems they are positioned to solve. When working, it’s a virtuous cycle of meaningful digital engagement at scale. Unfortunately, because of the outsized influence had by search engine platforms and their advertising network intermediaries, the experience is rarely this idyllic.

The Sad State Of Search

"Assume you know little about wine but you are nevertheless interested to purchase some good quality wine online. … But how can you search about something you do not really know much about? … Unfortunately, as any search will show, what you end up getting are results based mostly on popularity and semantic context. The little-known wine producer in Italy with the right wine for you has no hope of ever reaching you with his digital content if you just type 'red wine' in the online search field. … What you are most likely to get from any agnostic query are results from those who had a big budget to spend on digital marketing. In other words, the global digital media landscape today is a very uneven field that favors the rich and powerful." Consumers lose in a search environment unduly influenced by spend. They contribute valuable, actionable data with every click but don’t reap any reward from this contribution. Nor are they sure about the efficacy of the results they browse.

For businesses — even those with big budgets — the situation is perhaps bleaker.

For every dollar of digital advertising spent last year, $0.40 went to Google and $0.37 went to Facebook. Literally, every other participant on the world’s most ubiquitous online social channels (think: Snapchat, Twitter, Amazon) battle for leftovers. The utter non-competitiveness does little to promote transparency and innovation or return control to advertisers and consumers. Jeremy Epstein, CEO of the blockchain marketing company Never Stop Marketing, recalls the conversation he had with Stacy Huggins, CMO of MadHive. According to her, for every $1 you invest in digital advertising, you only get $.44 of value.

For years, these advertisers’ efforts to secure authentic, valuable connections with consumers have been stymied. Opaque data, convoluted campaign terms and fuzzy metrics are inhibitors. Nineteenth-century retailer John Wanamaker’s iconic line, “Half the money I spend on advertising is wasted; the trouble is I don't know which half” represents a fundamental question about digital ads altogether. It represents the growing unease about dubious tactics and tepid returns offered by leading search engines.

Emerging Technology And The Evolution Of Search

At BitClave, we’re solving the problem from both the consumer and business side. We believe mutually incentivizing and establishing a direct connection between businesses and customers is the paradigm shift the search and advertising vertical needs. Principally, customers find what they are looking for and businesses provide the right offer to the right question from the right consumer. Within the ecosystem, these interactions are managed in a decentralized way, leveraging the security and immutability of blockchain. As user information is generated, businesses enjoy precise levels of user targeting, maximizing ROI on advertising spend, regaining campaign control and answering search queries. Customer and retail activity information gets stored on the decentralized ledger. This satisfies users’ desire for relevant search results while driving a safer, more efficient transactional experience.

In the U.S., digital ad spend is expected to be $83 billion in 2017. Of this, roughly $37 billion will be from search. As Google and Facebook’s stranglehold tightens, sub-optimal experiences for users and advertisers will continue. These middlemen have moved from simply owning the platforms for search and commerce to meddling in the actual engagements. They are dictating results and using this influence, in the form of ad placements and click-through rate performance, for exorbitant gain.

The too-big-to-fail search and advertising middle should be accountable. Their currency is data and dollars — the very things that consumers and advertisers provide. Irritation is growing among consumers and advertisers alike. AdBlockers app downloads are surging. The vagaries of digital ad ROI have spurred blockchain-based companies bent on disrupting the vertical — and conditions are changing.

Alongside BitClave, martech industry observers note some early leaders:

• AdChain
is an open protocol that uses blockchain technology to improve the digital ad supply chain and prevent ad fraud.

• NYIAX
 is the world’s first exchange to trade advertising contracts. Developed in partnership with Nasdaq, NYIAX enables publishers and advertisers to buy, sell and re-trade high-quality advertising inventory with its financial matching engine.

• AdShares
offers programmatic advertising in a decentralized, peer-to-peer marketplace. The platform brings together publishers and advertisers by cutting out the middleman.

A View Of The Future

Our conviction is that mechanisms to deliver value to buyers and sellers, not middlemen, need to be at the center of search.For years, these advertisers’ efforts to secure authentic, valuable connections with consumers have been stymied. Opaque data, convoluted campaign terms and fuzzy metrics are inhibitors. Nineteenth-century retailer John Wanamaker’s iconic line, “Half the money I spend on advertising is wasted; the trouble is I don't know which half” represents a fundamental question about digital ads altogether. It represents the growing unease about dubious tactics and tepid returns offered by leading search engines.

Emerging Technology And The Evolution Of Search

At BitClave, we’re solving the problem from both the consumer and business side. We believe mutually incentivizing and establishing a direct connection between businesses and customers is the paradigm shift the search and advertising vertical needs.

Principally, customers find what they are looking for and businesses provide the right offer to the right question from the right consumer. Within the ecosystem, these interactions are managed in a decentralized way, leveraging the security and immutability of blockchain. As user information is generated, businesses enjoy precise levels of user targeting, maximizing ROI on advertising spend, regaining campaign control and answering search queries. Customer and retail activity information gets stored on the decentralized ledger. This satisfies users’ desire for relevant search results while driving a safer, more efficient transactional experience.

In the U.S., digital ad spend is expected to be $83 billion in 2017. Of this, roughly $37 billion will be from search. As Google and Facebook’s stranglehold tightens, sub-optimal experiences for users and advertisers will continue. These middlemen have moved from simply owning the platforms for search and commerce to meddling in the actual engagements. They are dictating results and using this influence, in the form of ad placements and click-through rate performance, for exorbitant gain.

The too-big-to-fail search and advertising middle should be accountable. Their currency is data and dollars — the very things that consumers and advertisers provide. Irritation is growing among consumers and advertisers alike. AdBlockers app downloads are surging. The vagaries of digital ad ROI have spurred blockchain-based companies bent on disrupting the vertical — and conditions are changing.

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-461

David https://markethive.com/david-ogden

Feds shut down allegedly fraudulent cryptocurrency offering

Feds shut down allegedly fraudulent cryptocurrency offering

Cryptocurrency offerings are no longer a regulation-free zone.

 A diagram on the PlexCoin website illustrates the cryptocurrency's revolutionary architecture.

The Securities and Exchange Commission on Monday announced that it was taking action against an initial coin offering (ICO) that the SEC alleges is fraudulent. The announcement represents the first enforcement action by the SEC's recently created cyber fraud unit.

In recent months, the SEC has been wrestling with what to do about ICOs. US securities laws impose a number of requirements on anyone who offers new investments to the public. ICOs—in which a company offers the public cryptocurrencies that could appreciate in value the way Bitcoin has—look a lot like securities offerings. But most ICOs have ignored the SEC's requirements. At the same time, the SEC is aware that new cryptocurrencies could become an important source of innovation. And some experts argue that many new cryptocurrencies—those that serve a useful function beyond their potential to grow in value over time—are not securities, legally speaking.

So the SEC has proceeded cautiously. In July, the agency fired a warning shot. It announced that a 2016 fundraising campaign had run afoul of securities law, but that the SEC would decline to prosecute those responsible. The hope was to get the cryptocurrency world to take securities laws more seriously without doing anything drastic.

Now the SEC is taking the next step by prosecuting what it considers to be one of the most egregious scams in the ICO world. The SEC's complaint, filed in federal court in New York, is against Dominic Lacroix, whom the SEC describes as a "recidivist securities law violator." The SEC considers Lacroix's cryptocurrency project, PlexCoin, to be a "fast-moving Initial Coin Offering (ICO) fraud that raised up to $15 million from thousands of investors since August by falsely promising a 13-fold profit in less than a month."

The PlexCoin website has a hilariously vague description of this supposedly revolutionary cryptocurrency. "The PlexCoin's new revolutionary operating structure is safer and much easier to use than any other current cryptocurrency," the site proclaims. "One of the many features of PlexBank will be to secure your cryptocurrency from market variation, which is highly volatile, and invest your money in a place where you can get interesting guaranteed returns." The company claims that it's working on a PlexCard to allow people to spend their PlexCoin balances. h your PlexCard will guarantee you a perfect interbank exchange rate without fees," the site claims.

The SEC isn't impressed and is arguing that PlexCoin has "all of the characteristics of a full-fledged cyber scam." The agency is seeking to freeze the assets of the PlexCoin project in hopes of getting investors' funds back to them. Most ICOs are not outright scams, as the SEC alleges in this case. Still, the action will give many other ICO sponsors pause. Securities law goes well beyond combatting scams. Offering securities to the public without following SEC rules can get people in a heap of trouble. The SEC started with PlexCoin, but its enforcement of securities laws probably won't end there.

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-461

David https://markethive.com/david-ogden

Revolut merges mobile banking with cryptocurrency trading

Revolut merges mobile banking with cryptocurrency trading

Revolut is merging traditional banking and cryptocurrency

to let you buy, sell, trade, and hold Bitcoin, Litecoin, and Ether alongside 25 world fiat currencies. The $90 million-funded mobile banking startup is trying to erase the divide between old and new money. Revolut‘s CEO Nikolay Storonsky announced on stage today at TechCrunch’s Disrupt Berlin conference that cryptocurrency trading will open to all Revolut users on Thursday. If you’re spending money through Revolut’s debit card and run out of fiat currency, it will automatically convert the necessary amount of cryptocurrency to fiat to fund your transaction.

“Despite being one of the hottest trends in the world right now, getting exposure to cryptocurrency has notoriously been time-consuming and expensive,” Storonsky writes. The move comes as cryptocurrency becomes increasingly legitimate in the eyes of the world, following bitcoin blowing past $10,000 per coin, and traditional futures exchanges preparing to allow bitcoin futures trading this month. While cryptocurrency could be seen as a niche distraction from Revolut’s core business, but Storonsky feels that crypto is going mainstream and will quickly become a critical part of all banking. He cited that during Revolut’s week-long crypto beta test, 10,000 customers traded $1 million in cryptocurrency.

When the feature opens up to all users Thursday, Revolut promises to offer the most competitive rates on crypto transactions, charging only a flat, up-front 1.5 percent without other hidden fees that can add up to 5 percent to 9 percent on other platforms. Customers will be able to buy through all of Revolut’s base currencies so there’s no need for extra foreign exchange fees if you want to buy in Swiss Francs, for example.

In just two years, Revolut has signed up over 1,000,000 users in Europe and processed 42 million transactions, and claims to have saved customers $160 million in foreign exchange fees. It’s growing fast, doubling the rate of new customer sign-ups versus three months ago. While there are plenty of players in the modernized debit card market like N26 and Monzo, Revolut also lets you send up to €5,000 per month in 16 currencies without any fee. As these startups jockey for position, they’re all searching for differentiators. Embracing cryptocurrency could lure fintech early adopters to Revolut.

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-461

David https://markethive.com/david-ogden