Gecko Governance aims to make ICOs less slithery and far more tangible

Gecko gets its crypto groove on

with ICO compliance tool and looming ICO. The promise of blockchain has been undermined and the shine taken from cryptocurrencies by questionable initial coin offerings (ICOs) and highly publicised spates of crypto-jacking and coin fraud. But now, a new tool from Irish start-up Gecko Governance could bring them back to the fold in terms of the accountability and the transparency that blockchain is meant

to be all about.

‘The current lack of governance standards within the ICO market is a barrier to the continued growth of the global blockchain ecosystem’
– SHANE BRETT

Gecko has developed a new platform called Gecko Crypto1, which will address the issues of accountability and transparency within the ICO market by allowing companies to manage ICO projects before, during and after the capital raising period. Not only will this ensure continuous compliance with national and international regulation, it will also allow ICOs to be better vetted by investors while providing an independent audit trail for regulators.

Gecko plots its own ICO

Gecko – a previous Siliconrepublic.com Start-up of the Week that is backed by Cosimo Ventures and counts Grant Thornton among its clients – is also planning to embark on its own ICO in the coming months. “2017 saw over $6.8bn raised through token sales, showcasing an incredible potential to finance ambitious products and start-ups,” said Gecko co-founder and CEO Shane Brett.

“However, the current lack of governance standards within the ICO market is a barrier to the continued growth of the global blockchain ecosystem and may even become a point of failure. “Gecko aims to bring transparency, accountability and reliability to the ICO market, facilitating its maturation into a scalable and secure industry in which to do business,” Brett added. The Gecko Crypto1 platform recently received approval from the Isle of Man Financial Services Authority for use by companies and organisations conducting token sales.

“This is a wonderful moment for Gecko as we move in a new direction, bringing the same level of accountability and transparency to the ICO market as we have been providing to the funds compliance industry for years,” Brett continued. “Our ICO will not only allow us to effectively scale our platform to address the requirements of the global blockchain ecosystem, but gives us the opportunity to showcase the best practices which Gecko will bring to the fore in the international token market.”

Article Produced By
John Kennedy

Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com

https://www.siliconrepublic.com/start-ups/gecko-ico-regulatory-compliance-tool

David https://markethive.com/david-ogden

ICO Marketing and airdrops

ICO Marketing and airdrops

ICO Marketing
Before going in details about ICO Marketing, let’s understand what is an ICO?

ICO:
ICO stands for Initial Coin Offering is a way for startups to crowdfund capital via selling their own token in exchange of either Bitcoin or Ethereum. In other words, ICO is primarily a fundraising process for startsups to build cryptocurrency businesses.

ICO Marketing:
ICO Marketing is a strategy used by blockchain startups to create awareness about the new token/coin to the people by using different advertising methods.

Airdrops:
Airdrops is a process of distributing tokens or coins to the current cryptocurrency holders for free.

How marketing is getting is more difficult for ICO?

In the last one year, there are lots of unusual things happened in the cryptocurrency market. Some of the most popular social media platforms such as Twitter and Facebook have banned the Cryptocurrency ads. Apart from this, search engine giant, Google has also banned the Cryptocurrency ads.

A lot of blockchain startups were using social media platforms in order to gain customers. However, as they are banning ads, now ICO marketing is getting difficult. Hence, these ICO’s need a new way of marketing. Apart from this, there are lots of regulations are being placed on the ICO in various countries worldwide. Also, some of the countries have also banned the Cryptocurrency completely.

ICO’s need a new way of marketing

There are still different ways to do ICO Marketing. Here is the list:

  1. Reddit: Build an amazing community on Reddit and engage with the users regularly. As soon as you win the trust of users, it will lead to ICO successes.
  2. Facebook Groups: Even if Facebook has banned the ICO advertising, there are plenty of Groups which are built for people having interest in cryptocurrency, ICO and Blockchain. Hence, you can build a strong community here also.
  3. Twitter: It is one of the fastest growing social media platform and large number of people are using it for advertising. Even if, advertisement are banned, you can still, create an appropriate page on Twitter and post regular updates about the ICO.
  4. Telegram: Another popular social media platform and used by various communities for marketing. On Telegram you can create your own channel and post regular updates about the ICO.
  5. Specialized Forums: Some of the well-known forums are being read by crypto enthusiast regularly. Hence you can list your ICO on various popular forms and gain audience.
  6. Linkedin Groups: There are large number of LinkedIn Groups on Cryptocurrency. Hence, you can provide details about your ICO on all of these groups.
  7. Quora Discussions: Quora is one of the most effective channel for covering ICO. You can post details on special threads meant for ICO.
  8. Email Marketing: You can also send details about the ICO to all of your potential customers via Email Marketing.
  9. SEO Strategy: Build a proper website by considering On-Page and Off-Page SEO Factors. Later, do proper SEO and get listed on various search engines like Google, Bing and Yahoo.
  10. Airdrops: You can also provide free tokens/ coins to the people in the beginning. This is one of the best way to get audience.
    Hence, you can follow all the above mentioned tactics to do appropriate ICO Marketing. By following all the tactics, you will lead your ICO for success.
  1. Bounties: With bounties crypto enthusiast can complete task to earn tokens. Similar to the “Wild West bounty hunter”, where a person had to catch a criminal to earn a bounty. Nowadays in crypto, people complete a job to earn tokens.

Trusted sources for Airdrops & Bounties are:

  • AirdropAlert
  • AirdropAlert Twitter
  • AirdropAlert TelegramBountiesAlert
  • Cryptocoin.news

  Article Produced By

Front Page » Business » ICO Marketing and airdrops
augustafreepress2@gmail.com

https://augustafreepress.com/ico-marketing-and-airdrops/

David https://markethive.com/david-ogden

Inside the Meteoric Rise of ICOs

Inside the Meteoric Rise of ICOs

Initial Coin Offerings ("ICOs") have quickly grown

to account for more startup funding in blockchain-based companies than all of Venture Capital. Nearly $2.3 billion has been raised to date in ICOs, with the large majority of that taking place in the first half of 2017. In 2015 there was a smaller market for ICOs, where a million dollar sale was a rarity. Only a few of the most visible projects were raising sums in the millions.

Then in 2016 the DAO raised over $150M in a few days, though it was later plagued with security issues and determined to be in violation of securities laws by the SEC. However, the size and speed of the funds raised for the DAO helped bring further attention to ICOs as a sale/funding model. Fast forward to 2017 and we’ve seen a meteoric rise in the amount of funding raised monthly in ICOs. April was $103M. May $232M. June hit $462M. July $574M.

How ICOs Work

Rather than looking to traditional angel or venture investors to place capital as an equity investment, companies developing new blockchain-based products and services have turned to the cryptocurrency community to crowdsource the purchase and usage of their token in an ICO. ICOs are similar in some ways to a crowdfunding campaign, but instead of offering a copy of a product like on Kickstarter, or shares of equity in a startup like on Crowdfunder, what is being offered are digital “tokens.” This process of selling new cryptocurrency tokens in an ICO results in funding received via cryptocurrency, most commonly in Bitcoin or Ether.

But there's more to it…

Utility Tokens

Most ICOs being done today aren't intended to be securities offerings, as they don't offer equity or ownership in the underlying company the way traditional angel or venture investments do. Rather, a large majority of ICOs are intended as “utility tokens" which allow buyers of the token to access and pay for usage of a blockchain-based software service.

One example of a utility token in use today is the Ether token, as it relates to the Ethereum computing platform. Ethereum is the blockchain-based platform where the large majority of the current ICO’s have been developed. When using the Ethereum network, there are costs associated with the processing of blockchain-based transactions. These costs are paid in the form of the tokens used on Ethereum, called Ether. These transaction fees paid in Ether are called "gas" in the Ethereum network. In this way, the Ether token provides access to, and payment for, the computing and transactional functions of Ethereum. But beyond its transactional usage, Ether is also a cryptocurrency that is bought, sold, and traded on the open markets.

And while some tokens may not be considered a securities offering (utility tokens), the recent SEC release put out in July warned investors about the potential for fraud with ICOs as unregulated sales. Specifically, the release outlined details of the SEC investigation into the DAO which raised over $150M in its own ICO, and reiterated its ongoing concerns that some ICOs may constitute securities offerings, like the DAO, while not being treated as such. No formal new rulings or restrictions on ICOs have been issued recently by the SEC, though China recently banned ICOs altogether.

Are Securities Tokens The New Equity Crowdfunding?

In contrast to utility tokens, some ICOs are already being done as registered securities offerings.  One example is longtime Bitcoin and cryptocurrency investor and entrepreneur Brock Pierce, who sees a bright future in ICOs with registered securities – meaning they may include equity or some form of an investment return in connection with the tokens sold in the offering. Pierce is arguably a pioneer of the ICO space as an investor in Mastercoin, the first ICO, in 2013. More recently, his venture capital firm Blockchain Capital did the first ever ICO for a token as a security (BCAP token), selling participation in their venture capital fund as a liquid cryptocurrency.

As we saw with the JOBS Act and equity crowdfunding laws, broader regulation can help open up a new market while protecting investors with regulated processes. But regulations can also introduce overly-burdensome requirements that hamper innovation and capital formation, as has seemed to be the case with the weak adoption by startups of Title III of the JOBS Act.

What’s Driving the Growth of ICOs

With an understanding of what ICOs are, and an overview of how they work, there is still the question of what’s behind their incredible growth. Here are several of the likely contributors to the growth of this market, along with thoughts on each from leaders in the cryptocurrency and venture investing space…

1. The Massive increase in the Value of Cryptocurrencies

The market capitalization of all Cryptocurrency has risen from $7 billion in January of 2016 to over $130 billion as of now in September 2017. Bitcoin has appreciated nearly 30X since September of 2013 ($135 USD per Bitcoin), reaching over $4,000 per Bitcoin in September of 2017. In part, this is due to Bitcoin’s role as the most widely known, used, and accepted cryptocurrency for payments. Ether has appreciated more than 100X since August of 2015 ($2.83 USD), reaching over $300 in September of 2017. In part, this has been due to Ether’s role as the core utility token of Ethereum – the most widely used blockchain-based computing platform for ICO’s / token sales.

The early cryptocurrency buyers and holders have experienced massive gains and are now sitting on hundreds of millions, or even billions, in cryptocurrency value. ICOs are a way for some of these early cryptocurrency holders to diversify their holdings using the cryptocurrency itself, without taking their money out into fiat currency (offline bank-based dollars). Sam Englebardt, Managing Director of Private Investments at Galaxy Investment Partners, the family office of billionaire and large cryptocurrency investor Mike Novogratz, said…

It would be naive not to acknowledge that there’s something very bubbly about what’s going on here with ICOs, but it’s also the easy answer. While bubbles are sometimes fueled by nothing more than pure speculative mania and greed, most are actually rooted in something very real. Railroads were that way. The internet was obviously like that; the excitement was built on a legitimately transformative innovation and, when the dust settled, that innovation ultimately met and exceeded the initial speculators’ wildest expectations.

I think the same is true with the blockchain — the underlying potential of the blockchain to touch and disrupt so many different aspects of our lives, on a global scale, is becoming apparent. Ideas spread fast these days and crowdfunding did a lot of the groundwork to make those ideas actionable. It can’t go up like this forever, but I’d say we have a long way to go before we hit the top."

2. The Power of Blockchain, Tokenization, and Decentralization

In the last year we’ve seen an incredible move by startups and founders towards use of blockchain technology and tokenized models. Rather than building new products on centralized architectures and database structures, an incredible wave of new development and innovation is happening on blockchain technology to kick off new decentralized services and models. There’s a deep technical community running full speed towards a blockchain-based future, with experienced technology company founders jumping in to the fray with blockchain. A majority of the ICOs you’re seeing today are for new companies, who are yet to launch their products to the market.

That said, with the tremendous interest and adoption from leading technologists and founders, it’s no surprise that we’re also starting to see a growing list of more traditional VC investors putting money into decentralized applications and blockchain-based approaches to traditional and existing businesses. We’re also starting to see the ICO and tokenization model start to catch up with more mature and established companies. Erick Miller, CEO of CoinCircle and investor at his venture capital firm Hyperspeed Ventures, said…

The invention of true peer-to-peer digital money was first just an experiment that has grown into a revolution. This digital money, which pairs blockchain technology with cryptocurrency, enables an unprecedented transformation in how we store and transmit value. We are now in the next phase of the experiment and it is one of the most simple but incredibly fundamental paradigm shifts in the history of currency. Today, we have peer-to-peer programmable money, decentralized protocols utilizing their own coins, and coins that execute unstoppable decentralized logic all creating an entirely new economic system. I believe what is happening in the space today will bring about an era of new technological connectivity.

3. Token Sale ROI

Another reason for the rise in ICOs are the incredible returns that some tokens have provided to early buyers. For example, here are some top ICO performers according to ICOstats.com (as of September 22nd, 2017):

Ethereum: 84,720% ROI since ICO – Stratis: 54,038% ROI since ICO – Augur: 2,720% ROI values since ICO

With this, it’s incredibly important to understand that price appreciation of a token in the short term might have little, if any, bearing on the medium and long-term sustainability of the token and the underlying company or project for which the token was created.

Cooper Maruyama the founder of ICOstats.com shared…

I think there’s sort of a snowball effect kicked off by the success of Bitcoin and Ether. I think people see this all under the umbrella of “crypto” and want to be in on the next thing that will bring large returns. So they throw ETH/BTC at new tokens – which ideologically falls under that same umbrella of “crypto” – with the expectation of the same returns. Whether that will be the case is yet to be seen, but according to the data, buying more ETH on the same day of each ICO has seen better returns over time."

4. Token Sales As Community Acquisition

Great ICOs aren't just for the money. New services that leverage blockchain technology and incorporate token-based models do so to use tokens as a mechanism for the exchange of information and value within their product. Which is why, the more buyers and holders of a token, the greater the potential for the usage of the token, and thus demand. In this way, a token sale represents a new model of crowdsourcing or crowdfunding, where the line between buyers and customers are blurred.

As an example, imagine if 1,000 new participants sign up and buy tokens in an ICO. This not only provides funding for futher development and expansion, it also jumpstarts the underlying service with a community of users as token holders. One example of this was the Bancor ICO, which took in over $153M at the time, while the sale also resulted in thousands of token-buyers. These early and first buyers of the Bancor token are the most likely future users and adopters of the core protocol and services that Bancor provides.

"We had one of the largest bounty programs in history with thousands of active participants working towards the success of the token launch, directly through our software's alpha demo," Galia Benartzi, CoFounder and VP of Business Development at Bancor explained.

"While we ourselves were a small team, we had ambassadors all over the world translating, explaining and creating great content about the Bancor protocol. These contributors remain more motivated than ever to see the project succeed, as they own a piece of the open source network via their tokens. Rather than paying marketing or PR firms, we can share these resources directly with end-users in a distributed and still orchestrated way. The reach is a step function larger and also feels much more authentically aligned. This is inline with blockchain's promise to decentralize every aspect of business, including growth itself."

What’s Next In The Market

The majority of ICOs launched to date have been for relatively new and upstart companies with little or no existing growth or revenue. However, we’re starting to see ICOs come to market from more established VC-backed companies who are tokenizing their businesses. One example is Unikrn and their UnikoinGold token sale, the first token sale backed by Mark Cuban. The company is a post-Series A and VC-backed company, and a leader in the esports industry with a growing online community.

"We won’t be taking the funds from our sale and trying build something from scratch, hoping to attract users and get adoption,” said Rahul Sood CEO of Unikrn in his Medium post about UnikoinGold. "This isn’t an investment; it’s a purchase of a product that we developed that has utility on our platform and ours users love and demand. We already have users and adoption, and now the UnikoinGold token will unlock even more functionality and value for our community.

Expect more mature startups and large existing businesses to continue to explore the ICO space. With serious tech Founders and deep pocketed VCs and Crypto investors moving full-steam ahead, Blockchain and tokenization is emerging as one of the most powerful new technological and economic movements we’ve seen since the birth of the Internet. The hype and the astronomical returns can't last forever, but the underlying innovations are transformative and here to stay.

Article Produced By
Chance Barnett

Entrepreneur, Investor, Adventurer. CoFounder CoinCircle. Founder & Chairman, Crowdfunder. Catalyst in equity crowdfunding legislation & JOBS Act.

https://www.forbes.com/sites/chancebarnett/2017/09/23/inside-the-meteoric-rise-of-icos/#49be45075670

David https://markethive.com/david-ogden

Around a Dozen Airdrops are Coming to EOS Holders

Around a Dozen Airdrops are Coming to EOS Holders

The coming months will be crucial for all cryptocurrencies.

So far, the markets are not looking all that impressive, with little to no improvements in sight. At the same time, there is some good news for EOS holders. Various airdrops are coming to holders in the next few weeks and months.

The EOS Airdrops are Coming

One of the unusual benefits of holding specific cryptocurrencies is how one can be entitled to an airdrop. This issuance of “free coins or tokens” usually affects the major cryptocurrencies. In the past, Bitcoin and Ethereum users have seen their fair share of such tokens appearing out of nowhere. It now seems EOS holders will go through a similar phase. Raising awareness for new blockchain projects requires a unique approach.

Rather than raising money through an ICO, these projects are giving away value. It is a conscious decision which benefits all parties involved. EOS holders receive these tokens for exciting projects, and the project creators issue tokens to themselves as well. Later on, some of those tokens are sold across exchanges for additional project funding. It is a tried and tested business model which usually works out pretty well.

As such, the EOS user base will see a fair few new tokens make their way to the ecosystem. The list is growing steadily, with the first airdrops to occur in the coming weeks. Chaince will be the first project to do so, with 900 million of the 2 billion tokens being airdropped on June 15th. Having an active “stake” in a new asset trading platform for EOS projects will certainly appeal to some users.

The Value of Aidropped Tokens

One thing worth taking note of is how these EOS airdrops work. Most projects issue 1 token per user in exchange for every EOS in their portfolio. For “whales”, this means a lot of free money will be heading their way in the coming weeks. All of these tokens will still need to achieve some form of monetary value on their own accord. That will not be easy, albeit some of these airdrops are seemingly in a rather advanced stage of development.

With nearly a dozen airdrops on the horizon for EOS users, an interesting future lies ahead. It further confirms developers are building new products and services on top of this ecosystem. More competition is a good thing in this regard. As of right now, most people tend to focus on the Ethereum blockchain for such purposes. Additionally, NEO is also gaining some traction in this regard.

The big question is whether or not these airdrops bring additional value to EOS. The projects they represent seemingly are on the right track to success. However, they are all in an unfinished state, and without initial excitement, their chances of success will diminish quickly. An interesting year lies ahead for EOS at this rate. Airdrops will continue to be a big part of the cryptocurrency ecosystem moving forward.

Article Produced By
JP Buntinx

https://www.newsbtc.com/2018/05/28/around-dozen-airdrops-coming-eos-holders/

David https://markethive.com/david-ogden

The Moscow Exchange Prepares Infrastructure to Conduct ICOs

The Moscow Exchange Prepares Infrastructure to Conduct ICOs

The Moscow Exchange (MOEX) is preparing infrastructure

that will allow companies to conduct initial coin offerings (ICOs), which it expects to launch this year, Reuters reported June 8. The exchange is reportedly working on the development of basic infrastructure for companies to participate in ICOs and publish token sale data. According to Moscow Exchange CEO Alexander Afanasiev, the exchange will not list tokens, but provide information about the responsibilities of token issuers, in addition to descriptions of certain tokens and ICOs to investors.

He added:

“Right now we’re looking at this from the point of view of fiat currencies, because cryptocurrencies don’t have the status of a legally protected asset. If they obtain that status, we will place them in our system as well.”

Additionally, the exchange is looking to issue futures contracts for ICOs, provided there is sufficient demand from investors. Afanasiev said that currently the exchange is conducting marketing research on potential interest in the products and what type futures specification it might be. The Moscow Exchange is the main liquidity and price discovery center for Russian financial instruments. It trades in equities, bonds, derivatives, currencies, money market instruments, and commodities, with a total trading volume around $1.1 trillion, as of May 2018.

In May, the Russian State Duma approved the first reading of new laws regulating the cryptocurrency industry. The laws define cryptocurrencies and tokens as property, and lay out specifications for interacting with crypto and blockchain-related technologies. Sberbank CIB, the investment banking arm of major Russian bank Sberbank, and the National Settlement Depository, which is part of the Moscow Stock Exchange Group, announced plans to pilot the country’s first official ICO last month. The possible launch of the project is scheduled for the end of summer 2018.

Article Produced By
Ana Alexandre

Total change in her career took Anastasia into the world of analytics and business information as a researcher and translator in 2010. Some time later she got into FinTech, a dynamically developing segment at the intersection of the financial services and technology. Ana joined Cointelegraph in September 2017.

https://cointelegraph.com/news/the-moscow-exchange-prepares-infrastructure-to-conduct-icos

David https://markethive.com/david-ogden

What is a cryptocurrency airdrop?

What is a cryptocurrency airdrop?

What is a crypto airdrop?

A​ ​crypto airdrop​ ​is​ ​when​ ​a​ ​blockchain project distribute​s ​free​ ​tokens or​ ​coins ​to​ ​the​ crypto ​community. To​ ​be​ ​a​ ​recipient​ ​of​ ​an​ crypto ​airdrop often​ ​the​ ​only​ ​requirement​ ​is​ ​that​ ​you​ ​have​ ​coins from the relevant blockchain stored​ ​in​ ​your​ ​wallet. Examples of this format of airdrops are Byteball, Stellar lumens and OmiseGo. These airdrops required you to proof you were the owner of Bitcoins or Ethereums at a certain time ( snapshot) of the blockchain.

The​ ​format​ ​of​ ​these​ crypto ​giveaways​ ​is​ ​usually​ ​like​ ​this:​ ​At​ ​a​ ​pre-announced​ ​time​ ​the​ ​project​ ​behind the​ ​event​ ​will​ ​take​ ​a​ ​”snapshot” ​of​ ​the​ ​blockchain,​ ​​ anyone​ ​holding​ ​Ethereum or Bitcoin​ ​at​ ​that​ ​point​ ​will​ ​receive​ ​a certain number​ ​of​ ​free​ ​e-tokens.​ ​This can also be done on other blockchains, but Ethereum and Bitcoin are the most used for this airdrop format.

Other (often smaller) airdrops require social media posts or you need to contact a member of the team on the Bitcointalk forum. This form is gaining more popularity since September 2017. It's currently a hype to just fill in a google form with your email, telegram, twitter & wallet address to get free tokens. This format is often used for new crypto projects that are using airdrops as a marketing campaign. Another possible way to get free e-coins is a faucet. This means you get a small amount of free crypto for a longer period of time. Some wallets, crypto casino's or crypto promotion sites run this type of airdrop.

You might wonder, why would anybody give away free cryptocurrency?
                                   I have wondered the same and my thoughts on this are the following;

To offer coins for free the people are the product. With doing an airdrop the project creates awareness about their ICO or token. It brings people to the project that otherwise would not have owned or heard about it. It could lead to token price appreciation, since people value a token they own higher then a token they don't own. This is called the endowment effect: "In psychology and behavioral economics, the endowment effect (also known as divestiture aversion and related to the mere ownership effect in social psychology) is the hypothesis that people ascribe more value to things merely because they own them." In addition to that I think people are more likely to buy a token that they previously owned or still own, since they are already familiar with it.

A crypto airdrop would create a community/network of people who own the tokens. If you would list the token distribution after an ICO in a pie graph, a large part of the pie is still owned by the Dev's or project. Another large part is owned by people who joined a pre-sale. And a reasonable part is owned by people who invested in the ICO. An airdrop adds a extra slice to the pie and that slice will have the most people in it. Decred still shows a pie-graph like this example on their homepage

An crypto airdrop also plants a seed. When you look at coinmarketcap you will see a list of thousand coins. Just on page one you can see 100 coins listed. However if you have or had a coin that name is still in your brain. The seed is planted and whenever you check coinmarketcap and scroll down, the name of the free e-Coin will jump out and people will check how it is doing. If they see an article that the free e-Token is doing well or bad, they are more likely to click it if they own it or previously have owned it. It's just like advertising!

Aren't there free e-Tokens worthless?

NO they are not! Byteball is distributing airdrops to Bitcoin holders every month. The price of Byteball surged to over $900 per Byteball in mid july 2017. OmiseGo gave away free OMG tokens to Ethereum Holders, the price of OMG tokens surged to $ 12 in September 2017. Most recent eBTC airdropped 2500 eBTC tokens per applicant, on day 1 of hitting the exchange the price rose to $0.80 cents per token, which means the airdrop was worth 2000$ ! The only requirement for this airdrop was to sign up with your email and wallet address. The easiest $2000 I ever made!

Of course the airdrops I mention above are the ones that stand out. Most of the crypto airdrops I apply to are worth between 1-50$. However this is all free money. You can either sell these tokens to collect more Ethereum & Bitcoin, or you hold them and hope for a price surge.

Article Produced By
Pokernomad

https://steemit.com/free/@pokernomad/what-is-a-cryptocurrency-airdrop

David https://markethive.com/david-ogden

What Initial Coin Offerings Are, and Why VC Firms Care

What Initial Coin Offerings Are, and Why VC Firms Care

The venture capital industry is beginning to take a good, hard look

at a new financial instrument coming out of the bitcoin community — Initial Coin Offerings, or ICOs. Also known as “token sales,” this new fundraising phenomenon is being fueled by a convergence of blockchain technology, new wealth, clever entrepreneurs, and crypto-investors who are backing blockchain-fueled ideas. ICOs present both benefits and disadvantages, as well as threats and opportunities, to the traditional venture capital business model.

Here’s how an ICO typically works: A new cryptocurrency is created on a protocol such as Counterparty, Ethereum, or Openledger, and a value is arbitrarily determined by the startup team behind the ICO based on what they think the network is worth at its current stage. Then, via price dynamics determined by market supply and demand, the value is settled on by the network of participants, rather than by a central authority or government.

Venture capitalists, who generally have been standoffish to the ICO phenomenon, are now becoming more interested in it for a number of reasons. One is profits — cryptocurrency investors made some massive returns in 2016, with cryptocurrencies from Blockchain startups Monero and NEM both seeing 2,000% increases in value. For example, the cryptocurrency used for the Ethereum network, called Ether, saw its value double in just a few days in March 2017. Yes, in three days, people who invested in Ether doubled their investment. Those investors can opt to cash out to a fiat-backed currency, or wait for the cryptocurrency to continue to rise (or fall). Volatility is a two-way street. While the price of Ether has been rising, Bitcoin has dropped 20% to $1,000 dollars from a record $1,290 on March 3, 2017.

The second reason VCs are becoming more interested in ICOs is because of the liquidity of cryptocurrencies. Rather than tying up vast amounts of funds in a unicorn startup and waiting for the long play — an IPO or an acquisition — investors can see gains more quickly, and can pull profits out more easily, via ICOs. They simply need to convert their cryptocurrency profits into Bitcoin or Ether on any of the cryptocurrency exchanges that carry it, and then it’s easily converted to fiat currency via online services such as Coinsbank or Coinbase.

What traditional investors don’t like about any of this is the regulatory uncertainty; the high valuations and over-capitalization; the lack of control over financials, strategy, and operations; and the lack of business use-cases. And like any industry, the ICO arena has had its fair share of outright scams, pump and dumps, and blatant Ponzi schemes. However, much of the criminal activity is now being mitigated by self-organized, crowdsourced due diligence in the community, as well as by external parties such as Smith and Crown, a research group focused on cryptofinance, and ICO Rating, a ratings agency that issues independent analytical research on blockchain-based companies. At least one VC firm is moving into cryptocurrencies. Blockchain Capital is set to raise its third fund via a digital token offering in the first-ever liquidity-enhanced venture capital fund (where people can invest without locking their money up for years on end) via a digital token called BCAP.

ICOs are the Wild West of financing — they sit in a grey zone where the U.S. Securities and Exchange Commission (SEC) and many other regulatory bodies are still investigating them. The main problem is, though, that most ICO’s don’t actually offer equity in start-up ventures; instead, they only offer discounts on cryptocurrencies before they hit the exchanges. Therefore, they don’t fit into the current definition of a security, and are technically outside of traditional legal frameworks. Secondly, they are global instruments — not national ones — and they are funded using bitcoin, ether and other cryptocurrencies that are not controlled by any central authority or bank. Anyone can invest, and they can even do so pseudo-anonymously (it’s not impossible to find out who people are, but it’s not easy, either). Currently, there’s no Anti-Money Laundering (AML) law or Know Your Customer (KYC) framework, though some companies are working on that. One example is Tokenmarket, a marketplace for tokens, digital assets and blockchain-based investing, that has teamed up with the Stock Market of Gibraltar to offer KYC- and AML-compliant ICOs.

Detractors of these new funding schemes scream for structure and protection, point out the scams, demand more control, and say that without equity, investors don’t have enough skin in the game. Meanwhile, proponents retort that there’s a real need for freedom to invest outside the accredited system, which sees the wealthy getting wealthier. They argue that the door needs to close on the domination of Sand Hill Road in Silicon Valley and other VCs and investors in the tech industry who have been making massive returns on the backs of entrepreneurs for far too long.

How Blockchain Works

For blockchain startups, ICOs are a win-win — they allow startups to raise funds without having equity stakeholders breathing down their necks on spending, prioritizing financial returns over the general good of the product or service itself. And there are many in the blockchain community who feel that ICOs are a long-awaited solution for non-profit foundations that want to build open-source software to raise capital. Non-profits usually hold about 10-20% of the total cryptocurrency they issue; as Ethereum did in their ICO in 2014, with 20% going to the development fund and the remaining going to the Ethereum Foundation. This is so they have a vested interest in building more value, as well as having reserves for growth in the future. (As of March 2017, the market capitalization of the ether token was more than $4 billion.)

The market cap for bitcoin is now close to $20 billion, and half of that is allegedly owned by less than one thousand people, who are called “bitcoin whales.” Many of them are in China, but there are also hedge funds and bitcoin investment funds who hold massive amounts of bitcoin. Most made their money early on by buying or mining bitcoin when it was still under $10 (in the early days of 2011-2013). It’s now worth approximately $1,120 per bitcoin. These “bitcoin whales” are currently the ones who make or break many of the ICOs. Some of the enormous profits they have made in bitcoin are being channeled back into innovation, as many of them seek to diversify holdings, as well as support the ecosystem in general.

More than $270 million has been raised in ICOs since 2013, according to Smith and Crown (not including the $150 million raised in The DAO scandal, which was returned to investors). Since 2013, there’s been about $2 billion invested in blockchain and bitcoin startups from the VC community. ICOs are becoming more and more popular for startups seeking to get out of self-funding, bootstrapping starvation mode and avoid being locked in by venture capitalists, watching their own equity drown in a sea of financing rounds. ICOs are dominating the overall crowdfunding charts in terms of funds raised, with half of the top 20 raises coming from the crypto-community. In a recent conversation, MIT scientist and author John Clippinger described the vast potential of this new movement to me

as such:

One way of thinking about a crypto-asset is as a security in a startup, which begins with a $10 million valuation and becomes a $10 billion dollar entity. Instead of stock splits, the founding crypto-asset gets denominated in smaller and smaller units; in this case 1,000 to one. Here, everyone in the network is an equity holder who has an incentive to increase the value of the network. All of this depends upon how well the initial crypto-asset and its governance contract are designed and protected. In this instance, good governance, e.g. oversight, yields predictability, security, and effectiveness, which in turn creates value for all token holders.

Just as venture capitalists are taking a hard look at this new phenomenon, so should we all. It’s not just about the money that can be made; it’s also about funding blockchain projects and, in the near future, other startups and even networks, as Clippinger noted. We now have a way to easily fund open source software, housed under foundations rather than corporations, that can truly drive faster innovation. Right now, blockchain technology is at the stage where the internet was in 1992, and it’s opening up a wealth of new possibilities that have the promise to add value to numerous industries, including finance, health, education, music, art, government, and more.

Article Produced By
Richard Kastelein

Richard Kastelein is the publisher of Blockchain News, Founder of Blockchain Partners and interim Chief Marketing Officer of Humaniq, a blockchain startup focusing on banking for the bankless. He’s also on the steering committee of the Blockchain Ecosystem Network and is organizing the CryptoFinancing 2017 event.

https://hbr.org/2017/03/what-initial-coin-offerings-are-and-why-vc-firms-care

David https://markethive.com/david-ogden

Blockchain’s Once-Feared 51% Attack Is Now Becoming Regular

Blockchain's Once-Feared 51% Attack Is Now Becoming Regular

Monacoin, bitcoin gold, zencash, verge and now, litecoin cash.

At least five cryptocurrencies have recently been hit with an attack that used to be more theoretical than actual, all in the last month. In each case, attackers have been able to amass enough computing power to compromise these smaller networks, rearrange their transactions and abscond with millions of dollars in an effort that's perhaps the crypto equivalent of a bank heist.

More surprising, though, may be that so-called 51% attacks are a well-known and dangerous cryptocurrency attack vector.

While there have been some instances of such attacks working successfully in the past, they haven't exactly been all that common. They've been so rare, some technologists have gone as far as to argue miners on certain larger blockchains would never fall victim to one. The age-old (in crypto time) argument? It's too costly and they wouldn't get all that much money out of it.

But that doesn't seem to be the case anymore.

NYU computer science researcher Joseph Bonneau released research last year featuring estimates of how much money it would cost to execute these attacks on top blockchains by simply renting power, rather than buying all the equipment.

One conclusion he drew? These attacks were likely to increase. And, it turns out he was right.

"Generally, the community thought this was a distant threat. I thought it was much less distant and have been trying to warn of the risk," he told CoinDesk, adding:

"Even I didn't think it would start happening this soon."

Inside the attacks

Stepping back, cryptocurrencies aim to solve a long-standing computer science issue called the "double spend problem."

Essentially, without creating an incentive for computers to monitor and prevent bad behavior, messaging networks were unable to act as money systems. In short, they couldn't prevent someone from spending the same piece of data five or even 1,000 times at once (without trusting a third party to do all the dirty work).

That's the entire reason they work as they do, with miners (a term that denotes the machines necessary to run blockchain software) consuming electricity and making sure no one's money is getting stolen.

To make money using this attack vector, hackers need a few pieces to be in place. For one, an attacker can't do anything they want when they've racked up a majority of the hashing power. But they are able to double spend transactions under certain conditions.

It wouldn't make sense to amass all this expensive hashing power to double spend a $3 transaction on a cup of coffee. An attacker will only benefit from this investment if they're able to steal thousands or even millions of dollars.

As such, hackers have found various clever ways of making sure the conditions are just right to make them extra money. That's why attackers of monacoin, bitcoin gold, zencash and litecoin cash have all targeted exchanges holding millions in cryptocurrency.

By amassing more than half of the network's hashing power, the bitcoin gold attacker was able to double spend two very expensive transactions sent to an exchange.

Through three successful attacks of zencash (a lesser-known cryptocurrency that's a fork of a fork of privacy-minded Zcash), the attacker was able to run off with about more than 21,000 zen (the zencash token) worth well over $500,000 at the time of writing.

Though, the attack on verge was a bit different since the attacker exploited insecure rules to confuse the network into giving him or her money. Though, it's clear the attacks targeted verge's lower protocol layer, researchers are debating whether they technically constitute 51% attacks.

Small coins at risk

But, if these attacks were uncommon for such a long time, why are we suddenly seeing a burst of them?

In conversation with CoinDesk, researchers argued there isn't a single, clear reason. Rather, there a number of factors that likely contributed. For example, it's no coincidence smaller coins are the ones being attacked. Since they have attracted fewer miners, it's easier to buy (or rent) the computing power necessary needed to build up a majority share of the network.

Estimated Profitability of 51% Attacks

Further, zencash co-creator Rob Viglione argued the rise of mining marketplaces, where users can effectively rent mining hardware without buying it, setting it up and running it, has made it easier, since attackers can use it to easily buy up a ton of mining power all at once, without having to spend the time or money to set up their own miners.

Meanwhile, it's grown easier to execute attacks as these marketplaces have amassed more hashing power.

"Hackers are now realizing it can be used to attack networks," he said.

As a data point for this, someone even erected a website Crypto51 showing how expensive it is to 51% attack various blockchains using a mining marketplace (in this instance, one called NiceHash). Attacking bytecoin, for example, might cost as little as $719 to attack using rented computing power.

"If your savings are in a coin, or anything else, that costs less than $1 million a day to attack, you should reconsider what you are doing," tweeted Cornell professor Emin Gün Sirer.

On the other hand, larger cryptocurrencies such as bitcoin and ethereum are harder to 51% attack because they're much larger, requiring more hashing power than NiceHash has available.

"Bitcoin is too big and there isn't enough spare bitcoin mining capacity sitting around to pull off the attack," Bonneau told CoinDesk.

But, while Crypto51 gives a rough estimate, ETH Zurich research Arthur Gervais argued to take the results with a grain of salt, since it "ignores" the initial costs of buying hard and software. "Thus, the calculations are oversimplified in my mind," he added.

The solution: a longer wait

Gervais further argues it's worth putting these attacks into context. Though a 51% attack is perhaps the most famous cryptocurrency attack, it's not necessarily the worst in his mind.

He pointed to other malicious bugs, such as one found in zcoin, where, if exploited, a user would have been able to print as many zcoin as they would like. But 51% attacks are still troubling since they can still be worthwhile sometimes, impacting exchanges or whoever happens to be in the crosshairs of the attacker.

"As an industry, we have to put an end to this risk," Viglione said, pointing to efforts on zencash to stop this from happening again.

Either way, one way for users or exchanges to make sure they aren't defrauded is to only accept money that's older, or has been buried by more blocks of transactions, called "confirmations." The more confirmations there have been, the harder the funds are to steal in a 51% attack.

Initially, exchanges where bitcoin gold was stolen required only five confirmations, and the attacker was able to reverse all of them with their hashing power. In response to the attacks, they have upped the number of confirmations to 50, which has successfully plugged up the attacks, at least for now.

Because of this, developers and researchers contend bigger blockchains with more hashing power behind them are more secure since they require fewer confirmations.

As bitcoin entrepreneur John Light put it:

"Remember this next time someone tells you they use altcoins because they're 'cheaper' to use."

 

 

Alyssa Hertig Jun 8, 2018 at 04:00 UTC

David https://markethive.com/david-ogden

Crypto Firms Turn to Airdrops to Boost Blockchain Projects

Crypto Firms Turn to "Airdrops" to Boost Blockchain Projects

Nothing in life is free. Or is it?

A blockchain project called Dfinity last week announced it will give away $35 million worth of digital tokens. The recipients can wait to use the tokens on Dfinity’s network—which the company is touting as a “Cloud 3.0″—or, as many will do, they can slip them to speculators and cash out in real money.

Welcome to the age of “airdrops,” where entrepreneurs disperse crypto coins to prospective users for no cost. The tactic has come to be seen as the most viable way for blockchain projects to get off the ground. They’re like the Initial Coin Offerings that were all the rage last year but, instead of selling digital tokens, the project’s masterminds simply give them away. In addition to Dfinity, there are murmurs the journalism-on-a-blockchain project Civil and Everipedia, a would-be competitor to Wikipedia, will soon conduct airdrops of their own.

It’s not hard to see the strategy here. In the wake of the fraud-a-palooza that accompanied many of last year’s ICOs, regulators are set to pounce on any outfit that starts selling tokens to the good people of the Internet. That’s why just giving the tokens away feels like a safer strategy. While it doesn’t bring the same cash windfall, it creates an opportunity to sell reserve tokens on the secondary market. Of equal importance, airdrops offer a way for blockchain projects to distribute tokens far and wide, and build up the network effects that are essential for success.

A harder question is whether the airdrops are legal. The answer, according to attorneys familiar with securities law, can be summed up as “not really.” Under the first prong of the legal test for determining whether something is a security (and must be registered with the SEC), regulators will look at whether there has been an investment of money—a term that is much broader than just cash.

“There’s a line of cases saying it’s not limited to money. It can be something of value, or goods or services. From the SEC’s perspective, the [token recipient] might be giving the issuer something of value by becoming part of network,” said Sam Waldon, an attorney with the firm Proskauer. And according to Blake Estes of Alston & Bird, the SEC has frowned in the past on companies’ attempts to juice investor interest through giveaways. In 1999, for instance, the agency cracked down on firms offering “free stock” as a way to attract investors to Internet ventures. The SEC itself hasn’t specifically addressed airdrops but, based on recent comments from the agency’s Chairman Jay Clayton, any U.S. venture dabbling in tokens had better tread carefully.

All of this puts blockchain projects in a bind: If they can’t sell or even give away their tokens, how can they get any traction? In the case of Dfinity, the company found a workaround by firmly excluding U.S. citizens from its airdrop. But excluding Americans may not be a viable option for the likes of Civil, whose blockchain journalism project is focused squarely on U.S. towns and cities. The project now faces a dilemma: Tokens are essential to its success and, for now, the group has no easy way to distribute those tokens to its target audience.

The upshot is the SEC’s recent crackdown is helping to shield gullible investors from token scams, but it could also hurt U.S. blockchain innovation if legitimate projects have no way of getting off the ground. Here’s hoping the agency’s gnomes are hard at work creating a safe harbor of sorts that will let U.S. companies and consumers join the age of airdrops. Or else that precious cargo will only end up in foreign hands.

Article Produced By
fortune

A version of this article originally appeared in the The Ledger,

http://fortune.com/2018/06/04/blockchain-airdrops/

David https://markethive.com/david-ogden

Ethereum (ETH) Price Analysis – Was That A Bullish Breakout?

Ethereum (ETH) Price Analysis – Was That A Bullish Breakout?

Ethereum appears to be breaking above its channel top to signal a reversal.

 

Ethereum had been trending lower inside a descending channel on its 4-hour time frame, but a breakout appears to have taken place. This signals that a reversal is imminent, but price might need to clear a few more hurdles to confirm this.
 

The 100 SMA is still below the longer-term 200 SMA to signal that the path of least resistance is to the downside. In other words, the downtrend is still more likely to resume than to reverse.
 

The gap between the moving averages is widening to reflect strengthening bearish pressure. However, price has also broken past the 100 SMA dynamic resistance to signal a pickup in bullish momentum. Ethereum might still need to move past the 200 SMA dynamic inflection point to confirm that an uptrend is underway.
 

However, RSI is already indicating overbought conditions to show that sellers could still return and push price back inside the channel. Stochastic is also in the overbought zone to reflect exhaustion among buyers, and turning lower could bring sellers back in.

The rebound in cryptocurrencies late last week contributed to a strong rise in ethereum price, but it remains to be seen if the rallies can be sustained. Month-end flows were also pinpointed as a factor leading to the climb, although it’s still worth noting that the market capitalization increased from $304 billion from the end of May to $350 billion over just three days.
 

In an OmiseGO AMA session, Ethereum founder Vitalik Buterin explained how the network will be able to process 1,000,000 transactions with the solutions of Plasma and Sharding.
 

It also helped that the dollar was unable to draw much support from stronger than expected NFP data as trade war concerns appeared to dominate its price action. There are no major reports due from the US economy so trade-related headlines could influence dollar behavior and draw enough risk flows back to alternative assets like altcoins.

Author : Rachel Lee On Jun 4, 2018

 

Posted by David Ogden Entrepreneur

David https://markethive.com/david-ogden